Wave Division Advertising Credential

1. MEANINGFUL
CONNECTIONS

2. CONTENTS
Who we are
What we do
1
2

3. WHO WE ARE

4. WAVE was created from the deep belief
that applied empathy can create
meaningful connections between
people and brands, that help them live
together in a world built on trust.

5. This inspired us in each of the
255 million
authentic interactions
we have created between brands and people...

6. ...and kept us going for
more than 20 years now.

7. Alongside brands, we look for unique
ways to understand people's emotions,
we discover new perspectives on what is
truly important to them, we turn them
into ideas and put them into practice.

8. OUR PARTNERS

9. Throughout our journey,
we’ve been united and guided
by the same values.

10. EMPATHY
We get beyond the "surface" to understand the
real needs of the people we're here for.

11. COMMUNITY
We build our world as a community that brings
together people who value teamwork and trust.

12. TRANSPARENCY
We're not perfect and we do not pretend to be.

13. ATTENTION TO
DETAILS
We make the difference between good and
excellent.

14. OUR PRESENCE
Headquarter in Bucharest
6 cities with Regional Managers
73 cities with local project
management teams

15. OUR INFRASTRUCTURE
Warehouses
in the main cities
for POSMs storage
for large and small campaigns
Bucharest
(700 sqm)
Constanta, Cluj, Brasov,
Timisoara, Craiova, Iasi
(project based)
Full-time logistics
management staff &
permanent handle men
for ongoing or project based
materials
POSMs & materials
Transportation,
with own car park and
partnerships with courier
suppliers – vans, trucks & trailers

16. WHAT WE DO

17. We practice empathy to understand how to create
connections between people and brands,
starting from their needs.

18. ENABLING BRAND CONNECTIONS
Where people buy
Where people live
In the digital space
1
2
3

19. WHERE PEOPLE BUY
SHOPPER ACTIVATIONS & PROGRAMS
Understanding what lies behind every purchase decision
help us uncover shopper insights and turn them into
relevant brand interactions where people buy.
Strategy & Creative Concept
Integrated communication campaign
Full service implementation (staffing, production, logistics)
POSM - full service
Concept Design
Production & Implementation
Logistics Management (Warehousing, National Level Transportation)
Category Management Execution
1-to-1 communication
Full service staffing for Brand Ambassadors and Promoters (national level recruiting,
training, implementation)

20. WHERE PEOPLE LIVE
CONSUMER ACTIVATIONS & EVENTS / SPONSORSHIPS / B2B EVENTS
We help brands create authentic, relatable experiences in
places and moments that play an important part in
people's life, to strenghten the bonds between them.
Creative Concept
Integrated communication campaign
Full service implementation (staffing, production, logistics)
1-TO-1 COMMUNICATION
Full service staffing for Brand Ambassadors and Promoters (national level recruiting,
training, implementation)

21. IN THE DIGITAL SPACE
DIGITAL COMMUNICATION
We use the digital environment to enhance the conversation
between people and brands, through engaging content,
personalized experience and innovative tools.
Digital Platforms Development
Digital Content Creation
DIGITAL SAMPLING PROGRAMS
Sample-Box (dedicated sampling at home, multibrand box sampling)
POME (Point of Market Entry Programs)
User Generated & Branded Content Campaigns
SM campaigns
CUSTOMER SURVEY
Data collection
Data Base validation
Cross-Tabulation & Data analysis

22. WHAT MAKES US
SPECIAL

23. OUR EXPERIENCE
We find the right approach for every
challenge, based on our experience of
more than 12600 projects developed and
implemented with leading brands from
different industries.

24. PERSONAL COMMITMENT
We do take every project "personally".

25. Beyond numbers and KPIs, we know
there are people and relations
that make the difference.
HUMAN-TO-HUMAN
RELATIONS

26. RESULTS ORIENTATION
Delivering results is our mantra.

27. Our continuous pursuit for the meaningful
leads us to finding new and out-of-the-box ways to
create connections.

28. JOIN US TO SEE OUR APPROACH
WWW.WAVEDIVISION.RO
Want to know what makes
a meaningful connection?