2. - D I S N E Y I S A G L O B A L B R A N D W I T H U N P A R A L L E L E D
I N F L U E N C E I N T H E E N T E R T A I N M E N T I N D U S T R Y .
- T H E B R A N D I S U N A B L E T O T R U L Y P R O V I D E
E F F E C T I V E P E R S O N A L I Z A T I O N T H R O U G H O U T I T S
D I G I T A L M A R K E T I N G V E N T U R E S
- T H E B I G I D E A F O R O U R D I G I T A L S T R A T E G Y
C A M P A I G N : O N L I N E C O N S U M E R E X P E R I E N C E
P E R S O N A L I Z A T I O N / C U S T O M I Z A T I O N
Overview
3. Social Media/Online Advertising
Members of the social media team should direct
some more attention to consumers’ opinions and
give them feedback on their replies.
4. Social Media/Online Advertising
Overall engagement and the number of views and
likes should spike, signaling that the display
campaign is a success.
5. Website
Our digital marketing team will optimize the search
engine and make it customizable according to cached
searches, views on certain products, and trending
searches.
6. Inbound/Content Marketing
Our digital marketing team will provide personal
insight and assistance within the main blogs of the
website in order to help out consumers who have any
pending questions or concerns.
7. Inbound/Content Marketing
The packages of Disney’s online content will be
entirely customizable (tailored to the consumer’s
desires) and consumers may directly consult our
digital marketing team with opinions and concerns.
8. Mobile/Apps
The main Disney mobile app does a spectacular job
of providing a beautifully crafted personalized
experience for the consumer.
9. Mobile/Apps
The main mobile website
can definitely be improved
by implementing a similar
formula used for creating
the Disney mobile app.
Simplicity, variety, ease of
use, customizability
10. Wrap-up
Reiteration: Big Idea -
online consumer
experience
personalization/customi
zation
Thank you!
