The full digital strategy of Walmart

2. Target Audience
Families and individuals with modest incomes
Target audience for the Walmart website are the people who
don’t have enough time shopping at the in store market.
Save time
Convenient for disabled person shop online
Walmart posts sale products on website

3. Big Idea
New Media Technology
Walmart reaches to audiences by sending emails, posting news on multiple
media platforms
Facebook:
Updated quickly
follow the coming trend
comment about customer service or other issues.
YouTube:
posts videos of their products from all aspects of their products;
Walmart Mobile Apps:
Provides customers the lowest price of the item
Walmart has a shopping App for you.

4. Big Idea
Walmart Website Analysis
Making purchase more convenient and improve audiences’
life quality.
Convenient for disabled person to shop online.
Good way to help customers to save their time.
Walmart posts sale products on website and helps people
to save money.

5. Big Idea
Online Advertising for Walmart
The main sites that Walmart should target include the third party websites a
nd social media platforms.
Walmart can use the social media for its advertisements to broaden its mark
et base.
An example of an advertisement for Walmart on the social media is, “Take an op
portunity of the coming discount week as from 19th October”.
This social media add can be accompanied with some pictures or video of
Walmart.

6. KPI - Metrics
Create a lower-cost operating model.
Operating income growth greater than net sales growth
Focus more on showing the clients how the product have emer
ged to be a good method of ensuring that all items to
do with reporting are done in a good manner.

7. Budget
According to the “Walmart 2014 Annual Report”, in 2014, Walmart Us
.
140 million weekly shoppers to our stores and delivered net
sales of more than $279 billion
increase of $5 billion, or 1.8 percent, from last year
drive 4 percent operating income growth, more than twice the rate of sale
s, despite a 0.6 percent decline in comp sales.
Reference
“Walmart 2014 Annual Report”. 2014.
http://cdn.corporate.walmart.com/66/e5/9ff9a87445949173fde56316ac5f/2014-annual-report.pdf

8. Advertising Budget
According to the report “Walmart: ad spend in the U.S. 2009-
2014”. Walmart Stores' advertising spending in the United States fr
om 2009 to 2014
The retail corporation invested 1.81 billion US dollars in advertisi
ng in the United States in 2012.
Reference
“Walmart: ad spend in the U.S. 2009- 2014”.
http://www.statista.com/statistics/192068/us-ad-spending-of-walmart/

9. Advertising Budget
2009-2014

10. Summary
The marketing platform chosen was effective
Walmart decided to use display or search engine marketing
This social media add can be accompanied with some
pictures or video of Walmart
Walmart should target include the third party
websites and social media platforms.