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Program Mantap Ekonomi melalui
Media Sosial
World Millennium Business Chamber
Interco Segment
@WMBChamber
Screen-Approved-Monitor
Objektif
• Memantapkan Generasi Z
• Generasi Bisnis Tanpa Wajah
• Mengurangkan kadar pengangguran di
Malaysia khususnya golongan belia
• Meningkatkan daya saing golongan
bumiputera di dalam perniagaan
Generasi Z Tanpa Wajah
• Didefinisikan sebagai generasi bisnis tanpa
wajah
Kebaikan Keburukan
Arif dalam teknologi Kurang pergaulan sesama rakan
Gemar berurusan secara
‘online’
Mudah dipengaruhi
Mampu menyelesaikan
masalah dengan cepat dan
bijak
Kurang daya kerja berkumpulan
• Mentor WMBC/Rakan4Biz
Wall-Ads Dot TV Sdn Bhd
Generasi Bisnis Tanpa Wajah
Photo by Hamed Saber - Creative Commons Attribution License https://www.flickr.com/photos/44124425616@N01 Created with Haiku Deck
Perbezaan antara Agensi Media di Malaysia
Televisyen Surat Khabar Media Sosial
Modal
> RM 250,000.00 > RM 50,000.00 <RM 20,000
Keuntungan
15% 15% 70%
Syarat Kelayakan
Syarikat Berdaftar Syarikat Berdaftar Individu
Kaedah Penyiaran
Konvensional Konvensional C2C Broadcast
#ShareTheValue
Modus Operandi Airtime
Apply now media agency as wall publisher!
Media Agency Cost
Airtime
AIRWALL
Share the
Value (STV)
STV
Margin
Total Monetization
Margin
Contract
Publisher Agent RM 374
3 STV
x per Week
RM 3.40 30 %++ 11 Month
Publisher Executive
RM1,734
15 STV
x per Week
RM 3.40 40 %++ 11 Month
Publisher Manager
RM3,434
21 STV
x per Week
RM 4.80 50 %++ 11 Month
Publisher Director
RM8,534
21 STV
x per Week RM 12.00 60 %++ 11 Month
Publisher Executive
Director
RM17,034
21 STV
x per Week RM 25.50 70 %++ 11 Month
Become Wall STV Subscriber
• WallPublisher STV – Free
• Publisher Pro – RM 68
yearly
(ARMA system)
Antara Barisan WallCelebrity
Metodologi
60,000,000++
Impressions
Share Ads
Wall
Publisher
Ads
Campaign
Discovery
Creative
Strategy
Team (CST)
Creative
System +
#Hashtag
Facebook +
Twitter
+ News Feed
+Group
+Fan Page
WallPublisher
MALAYSIA
10,000
WallPublisher
Perbandingan
Syarikat Penyiaran
Malaysia
Wall Media Berhad
Jumlah ‘Impressions’ 4,000,000 60,000,000 ++
Strategi Penyiaran Media Cetak/Elektronik Media Sosial
Masa ke Udara Sekali Tanpa Had
Kaedah Penyiaran TV/Radio/Akhbar Rakyat kepada Rakyat
Tempoh ke udara Terhad Kekal
Liputan Lokal Rentas Sempadan
Saluran Penyiaran Terhad Multi Rangkaian
Contoh Pengiklanan – Facebook
Newsfeed
FB Group – Iklan Onbiz (30,708
Members)
FB Group – Suara Bebas untuk Perdana
Menteri ( 9,492 members)
FB Group – Majlis Belia Malaysia
(7,137 members)
Se7en system Ownership
“The Ownership Module”
Preview
Galeri Program Mantap Ekonomi
• Kuala Lipis, Pahang (15 Februari 2014)
• Jerantut , Pahang (1 Jun 2014)
Galeri Program Mantap Ekonomi
• Kuala Kangsar , Perak (6 Ogos 2014)
Galeri Program Mantap Ekonomi
• Shah Alam, Selangor (5 November 2014)
Galeri Program Mantap Ekonomi
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