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David Levesque
     June 2011
www.WordofMobile.com
Change?
       Not yet      YES!




Is this class right for me right now?
Triad of Change

Behavior               Perception



           Structure

     Dr. Donny Epstein
Structure
3 Perceptions

1. Relevant
2. Measurable
3. Other People Work For You
4 Pillars


                 Abundant
                 Customer
Me                Garden
Big Business Pillars


                                 Abundant
                                 Customer
Me                                Garden




     TV      Radio   Print
TV, Radio, & Print




 1% Relevant
Online




100%-30% Relevant
Supply

Fred Astaire



Fred Astaire

                        Ads

Fred Astaire
Keywords
www.dancintime.com                                                                                                                    Jan 6, 2011 - Jun 5, 2011
                 Dashboard                                                                                                                                                 Comparing to: Site
                                                                                                                                                                                           Visits

                 60                                                                                                                                                                                  60



                 30                                                                                                                                                                                  30



                 0                                                                                                                                                                                   0



                           Jan 10         Jan 23          Feb 5           Feb 18          Mar 3                Mar 16        Mar 29           Apr 11     Apr 24    May 7         May 20             Jun 2



                 Site Usage

                                     3,402 Visits                                                                                          58.82% Bounce Rate

                                     9,538 Pageviews                                                                                       00:02:09 Avg. Time on Site

                                     2.80 Pages/Visit                       New                                                            76.98% % New Visits


                 Visitors Overview                                                                                      Map Overlay

                                                                                                    Visitors

                      50                                                                                       50

                      25                                                                                       25

                      0                                                                                        0


                           Jan 10 Jan 23 Feb 5   Feb 18 Mar 3   Mar 16 Mar 29 Apr 11 Apr 24 May 7    May 20 Jun 2



2,666 visitors        Visitors
                      2,666                                                                                                       Visits
                                                                                                                                  1           2,893




                 Traffic Sources Overview                                                                               Content Overview

                                                                          Search Engines                                Pages                                     Pageviews      % Pageviews
                                                                          1,646.00 (48.38%)
                                                                          Direct Traffic                                /index_albany_wedding_dj.html                   1,475             15.46%


     50% Search
                                                                          956.00 (28.10%)
                                                                          Referring Sites                               /albany_wedding_dance_lesso                        722            7.57%
                                                                          800.00 (23.52%)
                                                                                                                        /dance-classes-saratoga.html                       683            7.16%

                                                                                                                        /albanyDJ_Father_Daughter_D                        521            5.46%

                                                                                                                        /                                                  508            5.33%
agic
 The M ere!
Begins H
5.4 million
Reach
           City




Interest
Customer Funnel
       TV, Print, PR,Viral Videos, Free Content

       Google,YouTube, Facebook, Twitter

       Website, email, phone, video, sample

       Sale

       Email, Facebook, Twitter, Txt Msg,
       Face to Face
Questions?
    518-320-2613

   @WOMDavid

www.WordofMobile.com
           Word of Mobile
                            ...word gets around!
Look forward to meeting you Friday!

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Building your online bridge to customers with social media

  • 1. David Levesque June 2011 www.WordofMobile.com
  • 2. Change? Not yet YES! Is this class right for me right now?
  • 3. Triad of Change Behavior Perception Structure Dr. Donny Epstein
  • 5. 3 Perceptions 1. Relevant 2. Measurable 3. Other People Work For You
  • 6. 4 Pillars Abundant Customer Me Garden
  • 7. Big Business Pillars Abundant Customer Me Garden TV Radio Print
  • 8. TV, Radio, & Print 1% Relevant
  • 12. www.dancintime.com Jan 6, 2011 - Jun 5, 2011 Dashboard Comparing to: Site Visits 60 60 30 30 0 0 Jan 10 Jan 23 Feb 5 Feb 18 Mar 3 Mar 16 Mar 29 Apr 11 Apr 24 May 7 May 20 Jun 2 Site Usage 3,402 Visits 58.82% Bounce Rate 9,538 Pageviews 00:02:09 Avg. Time on Site 2.80 Pages/Visit New 76.98% % New Visits Visitors Overview Map Overlay Visitors 50 50 25 25 0 0 Jan 10 Jan 23 Feb 5 Feb 18 Mar 3 Mar 16 Mar 29 Apr 11 Apr 24 May 7 May 20 Jun 2 2,666 visitors Visitors 2,666 Visits 1 2,893 Traffic Sources Overview Content Overview Search Engines Pages Pageviews % Pageviews 1,646.00 (48.38%) Direct Traffic /index_albany_wedding_dj.html 1,475 15.46% 50% Search 956.00 (28.10%) Referring Sites /albany_wedding_dance_lesso 722 7.57% 800.00 (23.52%) /dance-classes-saratoga.html 683 7.16% /albanyDJ_Father_Daughter_D 521 5.46% / 508 5.33%
  • 13. agic The M ere! Begins H
  • 15. Reach City Interest
  • 16. Customer Funnel TV, Print, PR,Viral Videos, Free Content Google,YouTube, Facebook, Twitter Website, email, phone, video, sample Sale Email, Facebook, Twitter, Txt Msg, Face to Face
  • 17. Questions? 518-320-2613 @WOMDavid www.WordofMobile.com Word of Mobile ...word gets around!
  • 18. Look forward to meeting you Friday!