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Truth About Websites: Why Squarespace vs WordPress for Small Business

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Truth About Websites: Why Squarespace vs WordPress for Small Business

  1. 1. THE TRUTH ABOUT WEBSITES JON LELAND ONLINE MARKETING MENTOR
 COMBRIDGES.COM Why I Recommend Squarespace 
 for Small Business Websites
  2. 2. OVER 40 YEARS OF MEDIA INNOVATION 30 YEARS OF CREATIVE SERVICES COMPANIES • 70’S: NARROWCAST RADIO NET • 80’S: CABLE TV PIONEER • 90’S: DIGITAL VIDEO EVANGELIST • 00’S: WEB DESIGNER, AUTHOR 
 SPEAKER & MARKETING MENTOR Spanning the Grand Canyon Gap between people and technology.
  3. 3. “I know that I can count on you 100% 
 to know the latest and greatest marketing communications technologies… 
 We trust you to lead us in that way.” – Randy Haldeman, CEO, Code-N
  4. 4. An Abbreviated 
 20-Year History of Websites WWW, Mosaic, 1995 Dreamweaver (Macromedia -> Adobe) CMS Revolution: WordPress, Joomla, Drupal Cloud Apps: Squarespace, WordPress.com, Wix Other Integrated Solutions: HubSpot, for example Stay tuned…
  5. 5. WHAT IS SQUARESPACE? LEADING EDGE SIMPLICITY COST EFFECTIVE CLOUD SOFTWARE
  6. 6. BOTTOM LINE: HOW MUCH DOES IT COST? INCLUDES HOSTING BUT NOT EMAIL
  7. 7. How to Save $1,000’s Simplify Minimize Your Learning Curve Be Efficient: 
 Optimize Contractor Costs & Complexities Consider New Collaborative Models:
 Example, My “1-to-1 Get-It-Done” Websites My Baseline Websites Went From $3,000 to $1,500
 (or even less: $900 for 3-Hour Session)
  8. 8. Yes, WordPress Has Advantages ;-) More Customization Options More Plug-ins More Control of Data More Open & Extensible
  9. 9. “Done is better than perfect.” – Sheryl Sandberg, COO, Facebook
  10. 10. LEAN STARTUP: MOVE QUICKLY & “BUILD-MEASURE-LEARN” HTTP://THELEANSTARTUP.COM/ ERIC RIES
  11. 11. The Top 7 Reasons 1. Elegant Templates 2. Extremely Easy to Use 3. Bullet-Proof Mobile-Friendly Responsive Design 4. Get-It-Done Opportunities 5. All of the Essential Features (with ease) 6. 24x7 Technical Support 7. No Software Maintenance, Back-Ups, 
 or Plug-In Conflicts That I Recommend Squarespace for Small Businesses
  12. 12. 1. ELEGANT TEMPLATES — EVERYONE WANTS TO LOOK GOOD DEMO
  13. 13. 2. 
 EXTREMELY EASY TO USE DEMO
  14. 14. 3. BULLET-PROOF MOBILE-FRIENDLY RESPONSIVE DESIGN IMAGE COURTESY OF 22SOCIAL.COM
  15. 15. GOOGLE AND THE MOBILE REVOLUTION IMAGE COURTESY OF HTTP://SEARCHENGINELAND.COM/
  16. 16. 4. GET-IT-DONE OPPORTUNITIES EASE AND SIMPLICITY TRANSLATE TO PRODUCTIVITY & NEW FORMS OF COLLABORATION
  17. 17. “In less time than it takes to play a round of golf, we had my new website designed 
 and published… In just one afternoon, 
 Jon saved me a ton of time, money and effort.” – Jim Draper, President, Draper Creative Group
  18. 18. Singer-Songwriter-Musician
 http://www.daraackerman.com/ Professional Video Director
 http://www.jimdraper.com/ Wallpaper Hanger
 http://www.larrystroupwallpapering.com/ 1-to-1 Get-It-Done Websites
  19. 19. SPECIAL OFFER FOR 48-HOURS ONLY: BIT.LY/SAVE-DONE THE FIRST TWO GET AN ADDITIONAL $100 INSTANT CASH BACK!
  20. 20. 5. All of the 
 Essential Features (with ease) Lead Capture & Email Subscribe Forms with MailChimp Integration (demo) Blog Social Media Icons and Share Buttons Video & Audio Embed Photo Galleries (demo) Announcement Bar
  21. 21. 6. 24x7 Technical Support “WHO YA GONNA CALL?” Via Chat or Fast-turnaround Email (free) No Cost Nor Admin of a Third-Party Vendor, 
 such as a Web-Developer or Other Paid Partner
  22. 22. 7. No Software Maintenance, Back-ups, or Plug-in Conflicts Beware “Hidden” Costs The Risk of Being Hacked A Burden or a Risk for Small Businesses Benefits of a “Walled Garden” or Closed System
  23. 23. Hosted vs Cloud App WORDPRESS 1,000’s of Themes Fully Extensible with Hundreds of Plug-ins Membership Sites Bigger Shopping Carts Complete Export Manage Responsive Theme SQUARESPACE Dozens of Elegant Themes No Plug-in Conflicts, Essentials But Limited Significant Ease of Use (DIY) Limited Export Mobile-Friendly Guaranteed
 (Squarespace 7)
  24. 24. 
 THERE’S MORE TO LIFE & BUSINESS 
 THAN WEBSITES SIMPLIFY HAVE FUN BUILD WIN-WIN RELATIONSHIPS SELF-CARE
  25. 25. Other Resources Web Review: WordPress vs Squarespace
 http://www.websitebuilderexpert.com/squarespace-vs-wordpress- comparison-chart/ Squarespace Full Feature Index
 http://www.squarespace.com/feature-index/ Squarespace Help
 http://help.squarespace.com/ WordPress Codex or Forums
 http://codex.wordpress.org/
 https://wordpress.org/support/
  26. 26. SPECIAL OFFER FOR 48-HOURS ONLY: BIT.LY/SAVE-DONE THE FIRST TWO GET AN ADDITIONAL $100 INSTANT CASH BACK!
  27. 27. THE TRUTH ABOUT WEBSITES JON LELAND ONLINE MARKETING MENTOR
 COMBRIDGES.COM Thank You!
  28. 28. FAQs & Other Questions Yes, I will send out a link to the slides (SlideShare) Yes, I will send out a link to the recording Yes, I do wonderful CSO-to-Go website & social media audits for less than $500 Please submit your other questions via the chat
  29. 29. Hosted vs Cloud App WORDPRESS Software is Free Install on Server Hosting Account Maintenance/Hacker Risk Backup Management Tech Support from Hosting Provider and/or Designer Email Bundled with Hosting SQUARESPACE Software Part of Monthly Fee No Installation Hosting Included No Maintenance/No Hackers Backups Included 24/7 Chat or Email 
 Tech Support Included Email Separate
  30. 30. MOBILE-FRIENDLY DESIGN OPTIONS — IF BUDGET, “MOBILE FIRST!” IMAGE COURTESY OF HTTP://WWW.CWS.NET/BLOG/2015/04/BREAKING-DOWN-MOBILEGEDDON-AND-RESPONSIVE-WEBSITE-DESIGN.HTML

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