First Strike
How we turned a Beer-Idea into a 500’000 $ game
Inspiration & Why we did that game
world war 3
nuclear war
we cant do that
Starting right now, this will be your battlefield
Our World
Each Atomic Superpower has a set of allied countries
This number can be increased through expansion
Neighbors
Defend your countries
while restocking and attacking
Building
Defend &
Attack
no, the topic
2007
Activisions “Call of Duty 4”
2006
Introversions Defcon
1985
Chris Crawfords “Balance of Power”
1985
Chris Crawfords “Balance of Power”
berlin wall
1989
Fall of the Berlin Wall
end of the cold war
1991
Dissolution of the Soviet Union
this is interesting!
Nuclear War
=
Fun?
The game
what is first strikeWhat was that?
explain the game
explain the game
explain the game
no, explosions, fun, excitementSerious Game?
the end
Entertainment?
the end
Inspirations
M.A.D.
mutual assured destruction
the end
World Peace Achievement
0.5% of all
plays were
the peaceful
way
explain the game
Game Development Strategy & what we
learned
8 Things we did learn
1.Build fast for Core feature
Capital Cities
WiFi Multiplayer
Alliances
Leaders
Custom Superweapons
Save System
Interactive Tutorial
Rocket Builder
Different AI Personas
Political Influences
Real World Twitter Reader for Events
Events in general
Fluff, lots of Fluff
Conquarable Moon
Travel through political decades
Favoured enemies on the world map
15 new Rockettypes
Multiple Nation Selection
Campaign Mode
Internet Multiplayer
Desktop Version
Submarines
Second Strike Capabilities
the end
2.Postponing the launch 3 months
3.adjusting the story for each reporter
reporters don’t want to write about just a game
websites want a story!
media needs a story
not every reporter wants the same story
and from there, write to everyone personally!
4.Working Upwards via Alexa Ranking
5.Making a push to Youtube Reviewers
freddy
2%4%
94%
No Answer Video Answer &Video
the game isnt fast or funny
Mobile Game entusiasts
Game Review Readers
Let’s Play Watchers
6.Going for a Social Media Hoax
7.Relaunching the Game with new platform
35%
15%
50%
First Week Second Week Long Tail
52%
15%
34%
9.mix fun and a serious topic
explain the game3’386’708
this is interesting!
www.firststrike.mobi/blog
www.firststrike.mobi/blog
Thank you!
Questions?

Moritz Zumbühl, President, Blindflug Studios