With the rise of the digital revolution in small business marketing, too many dental practices focus time and money on online marketing tactics, often neglecting their biggest untapped resource- their patients. Vu Hoang, CEO of the leading dental marketing provider, eDentalImage, shows how focusing on your most important resource, your patients, builds a stronger brand, boosts online marketing and increases your bottom line.

1. EDENTALI
MAGE
“How Your In-Office Customer Experience
Delivers Online Visibility/Results”

2. 2
50% MOBILE SEARCHES
LEADS TO
PURCHASE
91% HAVE THEIR PHONE WITHIN ARMS
REACH 24 HOURS / 7 DAYS A WEEK
OF SMARTPHONE
USERS
61% MOBILE SEARCHES LEAD
TO A PHONE CALL
92% Consumers rely on online reviews (Google+, Yelp, etc.)
to make a purchase decision.
ONLINE REVIEWS
73% Of online search activity is related to local content
LOCAL SEARCH

3. ><
BE AWESOME, DO AWESOME THINGS
3
eDENTALIMAGE
Do what you do so well that they will want to
see it again and bring their friends.
“ Walt Disney, Founder of Disney
People will also like you on Facebook, Review you on Yelp, Tweet about your staff
and take selfies on Instagram!

4. 4
CUSTOMER SERVICE VS
EXPERIENCE
WHAT’S THE DIFFERENCE
There is a proven ROI in doing whatever you can to turn your
customers into advocates for your brand or business.

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BE AWESOME, DO AWESOME THINGS
SEO VS CEO
CUSTOMER EXPERIENCE OPTIMIZATION
Then
5
EDENTALIMAGE
• Keywords
• HTML & Architecture
• Title & Meta-tags
• Link Building
• Website Speed
• Mobile Friendly Versions
Optimize for patients, not search engines.
Instead of focusing time and energy on optimizing for
search engines results pages, make sure your web
presence is optimized for your patients and their
needs.
Incorporate social media into your
web marketing.
Pages and posts with shares, likes,
comments, and tweets do better in
search results, and help increase overall
SEO.
Focus on your patients
Businesses easily get caught up in trying
to create perfect “search engine friendly”
content. Focus on writing content that
helps your patients, and Google will
follow.
Now

6. BE AWESOME, DO AWESOME THINGS
><
CUSTOMER
EXPERIENCE
CUSTOMER EXPERIENCE OPTIMIZATION
6
“Our employees are the reason people love
the QT experience!”
EDENTALIMAGE

7. BE AWESOME, DO AWESOME THINGS
><
CUSTOMER
EXPERIENCE
CUSTOMER EXPERIENCE OPTIMIZATION
7
EDENTALIMAGE
Welcome to Chick-Fil-A! How may I serve you?
It was my pleasure

8. BE AWESOME, DO AWESOME THINGS
><
CHILDREN
DENTAL ZONE
CUSTOMER EXPERIENCE OPTIMIZATION
8
EDENTALIMAGE
ADULTS
LOVE IT
TOO

9. BE AWESOME, DO AWESOME THINGS
><
KERIG
MACHINE
CUSTOMER EXPERIENCE
MAPPING
CUSTOMER RAVING FANSOnline In Office Follow-up Megaphone
Welcome Kit
Online Reviews
Free
Wi-fi
Referral
Cards
CRMSnacks
Social
Thank You
Cards
Office Tour
9
Website
SEO
PPC
Online
Appointments
MASSAGE
CHAIR
PERSONAL
GREETING
SIGN
NAP ROOM
Value
GIVE
AWAYS
EVERYONE
SAY HI
INSTAGRAM
Real
Customers
Google+
FB
Education
Blog
Press
Charity/
Volunteer
Friends
& Family
Go Green
EDENTALIMAGE

10. BE AWESOME, DO AWESOME THINGS
>< 10
eDENTALIMAGE
• Give them a reason on why you’re
AWESOME!
• Define your brand and vision.
• Tell customers who they are informing
and how this will help your business.

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BE AWESOME, DO AWESOME THINGS
CHILDREN
DENTAL ZONE
CUSTOMER EXPERIENCE OPTIMIZATION
11
COMPANY PRESENTATION

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BE AWESOME, DO AWESOME THINGS
Tablet Mockup
Lorem ipsum dolor sit amet, consectetur adipisici elit.
Let us share
Your Story
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13. BE AWESOME, DO AWESOME THINGS
><
130 DIRECtoRIES
13

14. 14
WebSoCast

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BE AWESOME, DO AWESOME THINGS
>< 15
EDENTALIMAGE
Within two years of working with eDentalImage, we were able to
open up a new, state of the art facility.
-Dr. Travis Watson
Atlanta West Dentistry, Marietta GA
eDentalImage helped us increase our new customers by an average of
30% in just a few months.
- Dr. Robin Reich
Reich Dental Center, Smyrna GA
In just less than a year of working with eDentalImage, our practice now
averages over 40 new patients a month.
- Dr. Ty James
Chapel Hill Family
and Cosmetic Dentistry, Douglasville GA

16. 16
%
99
100AVG
NEW SIGN UPS |
MONTHLY
RETENTION
RATE
GROWTH
HAPPY
CUSTOMERS
CUSTOMER
SUCCESS
TEAM
500+SUPPORT TICKETS |
MONTHLY
NURTURED
CUSTOMERS
21.3hrs
Resolve Time
30.5 mins
Handle time

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BE AWESOME, DO AWESOME THINGS
>< 17
Be Awesome, Do
Awesome Things

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BE AWESOME, DO AWESOME THINGS
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eDENTALIMAGE
The less you do, the more you accomplish.
The less you do, the more you enable others to
accomplish.
Empower yourself and others!
-Andy Stanley, Buckhead Church

19. ><
BE AWESOME, DO AWESOME THINGS
Vu
Hoang
eDentalImage
>< 19
THANK YOU
800.591.8675 sales@edentalimage.com
EDENTALIMAGE