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Research Projects Officer, Trinity Research and Innovation, Trinity College Dublin, the University of Dublin

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Impact within an H2020 proposal - Impact and relationships with Objectives, Target groups, Results, Activities.

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Research Projects Officer, Trinity Research and Innovation, Trinity College Dublin, the University of Dublin

  1. 1. Impact and Exploitation in H2020 Dublin, 10th November 2016
  2. 2. 9.30 – 10,30 Impact within an H2020 proposal - Q&A Impact and relationships with Objectives, Target groups, Results, Activities What it is intended with impact How it is quantified and assessed 10,30 – 12,00 (includes short coffee break) The impact section in RIA-IA - Q&A Analysis of the sections of the impact, Measures to maximise impact (dissemination, communication and exploitation) 12,00 – 12,30 Exploitation activities and the exploitation workpackage 12.30 - 13.30 Launch Break (sandwiches) Part I
  3. 3. EU programmes for R&I FP7 One of the two main objectives was «to reinforce the scientific and technological basis of the European Industry and encourage its international competitiveness» Total budget> 50 bln euro H2020 «The objective is to ensure that Europe generates world class science and technologies to stimulate economic growth» Almost 80 bln euro available
  4. 4. Openness and the sharing of knowledge, investment insights and business advice are all the norm in Silicon Valley. Here in Europe, many have tried to create similar environments with varying success – whether it's promoting clusters, or providing incentives for industry-research cooperation. But there is one area that we too often neglect and that's how we promote openness and the sharing of knowledge in science, to help turn the solutions and innovations that come out of scientific research into viable businesses. Carlos Moedas, Commissioner Research, Science and Innovation
  5. 5. The best Excellence part cannot compensate for an unconvincing Impact statement or the lack of a comprehensive implementation plan… Roumen Borissov, Project Advisor - REA
  6. 6. WHAT IS IMPACT? Your definition
  7. 7. Origin From latin: impactus, past participle of the tense «impingĕre» (strike) the point where the bullet hits a target
  8. 8. Impact The bullet is the “exploitable result” The target is the “challenge“ (societal, economic, etc. ) and its “groups” (customers/users) The “effect” of the collision is the “impact”
  9. 9. Better Translated in «European projects» It is the combination of EFFECTS and CHANGES (the collision) that the results of the PROJECT (the bullet) cause at societal, economic, environmental, political, scientific, etc. level (the type of target) in the mid-long term
  10. 10. How R&D is turned into growth! Exploitation is how to achieve impact.
  11. 11. ….therefore…. The more «disruptive» is the «innovation» in projects’ results, the wider and deeper the effects and changes for customers and users are expected to be (higher impact) ALWAYS VERIFY THE INNOVATIVENESS OF YOUR PROJECT! What Is Your Unique Value Proposition (UVP)?
  12. 12. Questions?
  13. 13. CAREFUL! «AMAZING» PROJECT RESULTS ≠ «AMAZING» IMPACT
  14. 14. An example A revolutionary idea: A NETWORK THAT ALLOWS USERS TO COMMUNICATE WITH EACH OTHER THROUGH COMPUTERS The first R&D projects came out a the end of ’50s (base technologies). In the ‘80s (30 YEARS LATER!!) technologies enabling Internet started spreading around over the world. In the late ‘90s ”the net” became massive after the introduction of the World Wide Web Impact generated by the initial idea became Significant only 40 years later!!
  15. 15. What are the ingrdients to consider To translate a research result, the innovative solution, into “competitiveness” and value it is necessary to consider: The customers The market (current and potential competitors, dimensions, etc.) The «framework» (regulation, standards, etc.) Different actors (partners, suppliers, users, etc.) Operations! …in other words, the IMPACT (changes induced) that the project has on these elements.
  16. 16. Questions?
  17. 17. H2020 and the «IMPACT» section
  18. 18. Examples of negative evaluations NO INNOVATION - NO ADDED VALUE NO BENEFICIARIES/NO MARKET not enough specific groups of specific industries are selected. Week definition of target groups There is no market survey and exploitation routes are not adequately investigated The lack of quantified targets means that impact on the innovation capacity is not convincingly described Considerations on existing obstacles missing (legal, technical) Limited vision/ local non-interdisciplinary/ intersectoral /European the economic feasibility of the proposed technology is somewhat unclear the project suffers from a lack of business plan (including a business model) the proposals estimations concerning additional turnover and jobs creation are overambitious Insufficient development of the dissemination/exploitation plan detailed explanation on how estimated impacts can be achieved is not provided IPR management is not sufficiently planned/IP management is not fully clear outputs of the project will only partially contribute to the expected impacts methods of communication and uptake are not defined sufficiently
  19. 19. What is your experience?
  20. 20. Some positive comments The expected impact of the project is both ambitious and realistic The proposal definitely enhances innovation capacity and integrates new knowledge. It increases capability to change the existing processes of product development… The proposal is well organized in terms of impacts on European companies Targets seem achievable within the project time line. The exploitation plan is properly presented and detailed, providing different options to exploit the technology Good involvement of strategic partners to create new market scenarios The project outlines a well designed plan for the exploitation of results and proposes various measures to ensure the long-term sustainability Accurate identification of market, consumers, producers Detailed IPR management Clear analysis of the needs of final beneficiaries Excellent impact in terms of scientific advancement The communication and dissemination activities are explained and planned in great detail
  21. 21. Comments?
  22. 22. Diverse project types RIA, IA, CSA, (others) Different types of actions call for “different potential impacts”
  23. 23. Proposal structure 3 typical sections in all actions (RIA, CSA, IA, POC, etc.)  Excellence  Impact  Implementation Access to all templates: http://ec.europa.eu/research/participants/portal/desktop/en/funding/reference_docs.html#h2020-call_ptef-pt
  24. 24. VOCABULARY: Objectives – Results - Activities General objectives (challenges): describe the long term benefits for the society, the market, etc. Specific objectives: benefits that the target of the project will receive (direct impact of the project) Results: represent products, services, standard, patents, models, technologies, etc. generated by the projects in advantage of beneficiaries Activities: the planned actions through which expected results will be obtained To write a credible and excellent proposal, get a very clear general project framework. Hence the LOGICAL FRAMEWORK
  25. 25. The LOGICAL FRAMEWORK: A useful tool to start preparing your proposals
  26. 26. The LOGICAL FRAMEWORK: An example from the Commission
  27. 27. Moreover: “to know what to write it is important to understand how and what is evaluated”
  28. 28. The evaluation of a proposal  Each section max. 5 pt.  Impact has at least the same weight of all other sections  To have any chance of winning, at least 14 point in total required  N.B. for IA-SME INST:  Impact evaluated before everything else; Weight: 1.5  2 equal scores? Proposal with highest Impact wins “the best Excellence part cannot compensate for an unconvincing Impact statement or the lack of a comprehensive implementation plan…” Roumen Borissov, Project Advisor REA
  29. 29. What is evaluated in Impact? The extent to which project outputs contribute to: The expected impact described for the topic Enhancing innovation capacity and integration of new knowledge Strengthening the competitiveness and growth of companies by developing and delivering innovations meeting market needs Other environmental or social impacts The effectiveness of: the exploitation measures (including IPR management), dissemination and communication actions and management of research data Criteria for RIA, IA, CSA. For other schemes, criteria are described in Annex H of H2020.
  30. 30. Impact section Two main sections: 2.1 Expected impact => (what?) 2.2 Measures to maximise impact => (how?)
  31. 31. 2.1 Expected impacts What should I write?
  32. 32. Some suggestions from the Commission Be specific, and provide only information that applies to the proposal and its objectives. Wherever possible, use quantified indicators and targets. Describe how your project will contribute to:  EACH of the expected impacts mentioned in the work programme, under the relevant topic;  any substantial impacts not mentioned in the work programme, that would enhance innovation capacity; create new market opportunities, strengthen competitiveness and growth of companies, address issues related to climate change or the environment, or bring other important benefits for society Describe any barriers/obstacles, and any framework conditions (such as regulation, standards, public acceptance, workforce considerations, financing of follow-up steps, cooperation of other links in the value chain), that may determine whether and to what extent the expected impacts will be achieved. (This should not include any risk factors concerning implementation, as covered in section 3.2.)
  33. 33. What to write - 2.1 Expected impacts How the project contributes/addresses the «expected impact»? General overview of the project’s impact (short summary) – ½ page For each «expected impact»: how will the project contribute? ½ - 1p / impact Always present qualitative and quantitative information (everything is measurable!) Refer to TRL (Technology Readiness Level)
  34. 34. What to write - 2.1 Expected impacts A useful table: Expected impact from the call How the project will contribute Measurable indicator Target value
  35. 35. What to write - 2.1 Expected impacts Impacts not mentioned in the call - Other typologies of impact: How project reinforces European competitiveness: How the target sector changes? (1 page max for each sector) Which other sectors could be interested? Some lines on environmental impact (no penalty points if evaluators don’t like it!) Societal impact (direct or indirect) must be highlighted (min. ½ page) - creation of jobs, etc. «Gender» aspects always worth highlighting in a few lines where relevant
  36. 36. What to write - 2.1 Expected impacts Barriers/obstacles & other framework conditions (max 1 page) These are not ”risks” related to project implementation! a test failure => NO; a test in contrast with a regulation = YES A project is NEVER isolated from the world (a dive in the deep blue) it has an its own context, environment with rules and limits => external framework conditions always exist Include issues related to long term impact (money/resources after project end?)
  37. 37. 2.2 Measures to maximise impact
  38. 38. Your definition?
  39. 39. Definitions Dissemination «The public disclosure of the results by any appropriate means (other than resulting from protecting or exploiting the results), including by scientific publications in any medium. Exploitation «The use of results in: further research activities other than those covered by the action concerned, or developing, creating and marketing a product or process or creating and providing a service or standardisation activities»
  40. 40. From the Commission Provide a draft ‘plan for the dissemination and exploitation of the project's results’. draft plan = admissibility condition unless work programme topic explicitly states not required. Show how proposed measures will help achieve expected project IMPACT. proportionate to project scale contain measures during and after project end Innovation actions: describe credible path to deliver innovations to market.
  41. 41. From the Commission (cont) “….. describe, in a concrete and comprehensive manner: • area in which you expect to make an impact • who are the potential users of your results. … how you intend to use the appropriate channels of dissemination and interaction with potential users. Consider full range of potential users and uses: research, commercial, investment, social, environmental, policy-making, setting standards, skills and educational/training … due consideration to possible follow-up of your project, once finished • additional investments, wider testing or scaling up? • require other pre-conditions? regulation to be adapted, or value chains to adopt the results, or the public at large being receptive to your results. Include a business plan where relevant.
  42. 42. What to write - a) Dissemination and exploitation of results Describe measures for maximizing project results, clearly defining results essential! For whom? Each result has a target group identify all groups Differentiate: primary (customers) & secondary (stakeholders, users) Summarise main results in 1/2 page
  43. 43. What to write - a) Dissemination of results Dissemination plan - 2 - 3 pages: Identify the channels each partner can access Group dissemination channels by target group Specify, for each action, the partner involved Identify specific congresses, fairs, newpapers, journals -> the more is defined, the more is credible Some channels aren’t free -> consider in budget! Quantify involved target groups (e.g. nr. participants) -> better clarifies impact level Use summary tables
  44. 44. What to write - a) Dissemination of results Means of dissemination (papers, etc.) Targeted community Description
  45. 45. Who could be the targets of the dissemination plan? "pen holders“: (local government, policy makers, managing authorities): may influence rollout by making available delivery mechanisms to facilitate the adoption of the research result "intermediaries“: those who are involved in translating policy frameworks and public strategies into support services "customers“: should make direct use of project results (adopters) 45
  46. 46. Comments?
  47. 47. What to write - a) Exploitation of results The exploitation plan Concept - «Key exploitable result»: result chosen and further developed for introduction onto market (new product, new process, new standard, new training course, patent, input for new projects, etc.). Do not confuse with «deliverable». Exploitation is a process: It must be followed up throughout the project! Exploitation manager: Identify a responsible for exploitation
  48. 48. The Lean Canvas: a good tool to prepare an exploitation plan
  49. 49. What to write - a) Dissemination and exploitation of results Provide a first snapshot of the plan for using and disseminating results for each partner: Provide the exploitation plan of each individual partner Partner typology Activity Involved partners Es. University To undertake further research, To provide expert source of knowledge to industry, etc Partner KER of interest Exploitation model «Customers» (e.g. creation of a spin off, direct sales, further projects, etc.)
  50. 50. What to write - a) Dissemination and exploitation of results IPR management Concepts of background & foreground: ensure a strategy for both! Coherence with the dissemination strategy: open access, etc. Agree on different interests of consortium partners: Universities vs. companies Consortium Agreement (DESCA 2020 Model Consortium Agreement - www.desca- 2020.eu): basic instrument for IPR management and relationship among partners mandatory for almost all Horizon 2020 projects Provide individual strategies for manageming IPR by each partner In case of patenting: demonstrate that you know the process (ask an expert)
  51. 51. 51 The draft Business plan In some calls (IA) a draft business plan is required at proposal stage. Such drafts should include: The Consortium (competences, expectations) The product (UVP) The market, the competitors, the customers and early adopters Capitalization model: Impact model IP ownership elements Action plan (including dissemination plan to raise awareness and interest among the target clients) Financials (costs/revenues, etc.).
  52. 52. What to write- a) Dissemination and exploitation of results You can summarise the draft business plan for each partner with this table: Name of the partner Exploitable result Exploitation team UVP Market Business model Financials Roadmap for implementation
  53. 53. Sustainability and replicability DO NOT FORGET to mention in 2.2! The Commission grants for the benefit of a large community, NOT for the benefit of single entities What happens post project? (economical, political, financial, social sustainability) Provide details to convince the Commission they’re not granting a one-shot action Demonstrate that many will benefit from the project (scale-up)
  54. 54. Comments?
  55. 55. 55 Exploitation is a process to achieve long term project sustainability
  56. 56. Open research data: What is it? Stimulate development of science, tools for identifying «bad science» Transparency and accountability before society Crucial for Digital Agenda for Europe In H2020 the pilot on Open Research Data is active (mandatory for some topics).
  57. 57. Open research data: Data Management Plans (DMPs) Prepared and updated during the project. How partners will manage the research data: Which data? Which methodologies and standards? How will they be exploited and made accessible for verification and reuse? How will they be stored? It is mandatory to store data in repositories for their validation Guidelines: H2020 Online Manual, the Participant Portal.
  58. 58. Open access Research data are provided for free online Mandatory for all scientific publications in H2020 Modalities for publication must be specified: Gold open access: an article is immediately made available in open access by the editor. Costs for access to content borne by university of the researcher Green open access: the article is archived in an online repository (before or after the publication). Access to content restricted for an embargo period You do not have to make public everything and for free. Open Access applies only when you decide to publish a document. See also: Open Access Infrastructure for Research in Europe (OpenAIRE): suggested entry point to choose the repository H2020 Online Manual
  59. 59. 2.2 Measures to maximise impact b) Communication activities Dissemination vs. ˃ measures addressing primary targets to obtain a direct impact in the short-mid term Communication ˃ measures addressing secondary groups of interest or those who could benefit from the project results only in the long term/indirectly. Actions to present obtained results to a wider public
  60. 60. What to write - b) Communication activities Always include a communication plan Think about a branding strategy A web site is always suggested Include a responsible for the communication (communication manager) with the right skills and experience Always specify whom are actions targeting to and why Use summary tables
  61. 61. Comments?
  62. 62. Final suggestions How to get prepared
  63. 63. THE RIGHT WAY TO WRITE A PROPOSAL DOES NOT EXIST! Requirements: Competence Coherence Pragmatism Good sense Style …HOWEVER…
  64. 64. Analyse the call Before starting: carefully analyse the call • understand what is expected from «projects» => understand what impact should be achieved. In H2020: Specific challenge: provides information on the problems/needs to be solved Your project impact must contribute to solving these «problems & needs» Scope: provides information on the content of the project Expected impact: EACH SINGLE WORD has to be analysed
  65. 65. Hints Ask different people to analyse the call separately (more points of view) Discuss the different interpretations of the text Read carefully the «references» included in the call (documents, web sites, directives, etc.) Identify keywords
  66. 66. Propose «innovative» solutions Convince evaluators (often market experts) Is your solution really at the forefront Are your «numbers» behind the project credible Ensure nothing similar with a better impact already exists Analyse every aspect of the proposed solution Highlight every potential benefit (scalability)
  67. 67. Hints Have a compelling Unique Value Proposition Brief market research Google, etc. Avoid «partisan» opinions Involving people from different sectors -> different ideas
  68. 68. Build a pro-impact consortium Identify relevant actors within the supply/value chain Get representatives of main actors involved even through support letters In many cases: main users should be partners Involve always international-level actors Make «users» responsible for writing impact section
  69. 69. Be objective Do not be “self-referential” Plan objective measurement and control systems for impact and for the project itself Hint: engage relevant experts on an external Evaluation/Validation Board
  70. 70. Checklist/questions for a well organised Impact What will be the effects/benefits? How wide will the (market) range of effects/benefits be? How will we measure them? How will we verify them? Who will directly benefit from project results (target groups)? Who could indirectly benefit from them? How will we get in contact with such actors? How much time and costs to produce these benefits? What barriers and obstacles must we overcome? How?
  71. 71. Andrea Di Anselmo Alessia Melasecche info@meta-group.com www.meta-group.com
  72. 72. 13,30 – 16,00 Impact Analysing the 2 proposal: Review against lessons learned of: Expected impact from the call, How the project contributes to expected impact Measurable Indicators, Target values Measures to maximise impact (dissemination, communication and exploitation) 16,00 – 17,00 Open discussion among different groups 17,00 – 17,00 Wrap up and final comments Part II
  73. 73. Review of two actual proposals for innovation aspects in groups (5 participants in each group).
  74. 74. Andrea Di Anselmo Alessia Melasecche info@meta-group.com www.meta-group.com
  75. 75. Annex By way of Introduction 76
  76. 76. META at a Glance Goal ˃support knowledge-intensive entrepreneurialism How: only international Group with an integrated Platform ˃Rethinking Entrepreneurialism: innovation policy advice (city -> EU levels) ˃Cultivating Entrepreneurialism: training entrepreneurs & scientists ˃Financing Entrepreneurialism: venture capital fund management
  77. 77. 20 years' hands-on experience ˃ investing in high-growth companies across Europe ˃ helping Institutions & urban ecosystems around the world foster more of them ˃ training and supporting young entrepreneurs, scientists, etc.
  78. 78. In Figures: Rethinking Entrepreneurialism Over 300 feasibility studies, more than 700 assignments and pilot projects delivered worldwide EU Commission: Research & Innovation, Entrepreneurship and Finance policies Regional innovation and entrepreneurship strategy design: 30+ regions, Western and Eastern EU Policy dialogue, Smart Specialization Strategies Global Innovation Platform Product
  79. 79. In Figures: Cultivating Entrepreneurialism 3000+ people trained overall Globe Innovation Platform delivery with Globe Forum since 2004 European wide partnership with Kauffman FastTrac® to deliver NewVenture™, TechVenture™ & GrowthVenture™ entrepreneurship courses Worldwide delivery of Investor Readiness format AyR™ for high growth companies Research Helicopter™: supporting European scientists exploit their results Leading the development of Creativity Camp™ in Europe Global Innovation Platform Product
  80. 80. In Figures: Financing Entrepreneurialism Leading private European management firm for regional co-investment funds 8 seed capital funds (approximately €100M) currently under management Leveraging relationship with international informal investors (members of the BoD of IBAN, BAE, advisory board of NASDAQ OMX and members of AIFI Venture Capital Committee) Unique, multi-country expertise in implementing public/private financial instruments (e.g. ESIF 2014 facility)

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