www.MartalGroup.com is your on-demand sales partner, servicing B2B tech companies in the US and Canada. We provide managed services for outbound sales, our fractional sales and marketing executives will help your team in sourcing deals, pitching prospects and winning new business. Our executives are sourced to fill your sales teams’ calendar with new appointments, accelerate your growth and fill gaps in your process. We build weekly prospect lists enriched by intent data. We target decision makers using multiple touchpoints - email marketing, LinkedIn messaging, cold calls and trade shows.

1. LEAD GENERATION AND SALES IN NORTH AMERICA
POWERED BY HUMAN INTELLIGENCE AND RELIABLE BUSINESS DATA
MARTAL GROUP

2. WHO WE ARE
MARTAL GROUP IS A TOP LEAD GENERATION & SALES AGENCY SERVICING
B2B COMPANIES. WE OPERATE GLOBALLY SINCE 2009.

3. B2B COMPANIES SERVED BY MARTAL IN 2019
Turnkey solution sales partner generating qualified leads,
providing support staff and sales streamlining services,
right through to signed contracts.

4. MARTAL SERVICE TIERS
Our fractional sales executives and account managers will
help your team in sourcing deals, pitching prospects and
winning new business

5. MARTAL KEY DIFFERENTIATORS
Buyers intent data that captures online research of actual
buyer journeys and determines a purchase intent signal
from the noise of normal activity.

6. MARTAL KEY DIFFERENTIATORS
All Lead Gen campaigns are led by US sales executives
Brennan
Farrell,
11 y. in B2B
sales, Raleigh,
NC
Michele
Harris,
20 y. in B2B
sales, NYC, NY
David
Nevin,
20 y. in B2B
sales, San
Francisco, CA
Libby
Freeman,
13 y. in B2B
sales, NYC,
NY
David O.
Harris,
10 y. in B2B
sales, NYC, NY

7. MARTAL KEY DIFFERENTIATORS
All Lead Gen campaigns are led by US sales executives

8. END-TO-END APPROACH FOR LEAD
GENERATION

9. DISCOVERY TIMELINE
1. Assigning fractional sales team that will
invest up-to 20 hours learning, strategizing,
and finalizing your marketing campaigns
collateral
1. First few days - defining ideal lead profiles
and KPIs, service positioning Q&A, drafting
Campaign Call Scripts
Onboarding takes 7 – 10 business days

10. DISCOVERY TIMELINE
Onboarding - typical Q&A questionnaire

11. DISCOVERY TIMELINE
– next few days - Phone and Email Campaigns scheduling, CRM setup
– corporate emails setup
– weekly call setup

12. DISCOVERY & IMPLEMENTATION
Requirements to make discovery & implementation successful
– allocating at least 8 hours for the onboarding period
– promptly responding to Q&A and team queries

13. OUTBOUND LEAD GENERATION
Our team will develop standard procedures and standard KPIs for your
lead generation project and its unique needs.

14. RESEARCH & WEEKLY PROSPECTING

15. UPLOADING LISTS TO CRM

16. LAUNCHING OUTBOUND CAMPAIGNS

17. MONITORING PROSPECTS’ ENGAGEMENT

18. LIVE HOT LEADS REPORTING

19. WEEKLY STATS REPORTING

20. WEEKLY STATS REPORTING

21. INBOUND LEAD GENERATION
Martal provides your company with a few cost effective services to
improve your website ranking and create more incoming leads

22. INBOUND LEAD GENERATION
Blogs – building backlinks

23. INBOUND LEAD GENERATION
Articles – building backlinks

24. INBOUND LEAD GENERATION
Crowdsourced search engine ranking boost per keyword (“HCM
consulting companies”, etc)

25. INBOUND LEAD GENERATION
Optimizing your website assets (call for action, reviews)

26. HQ - 2275 Upper Middle Rd E, Oakville, ON, Canada
US office - 100 Pine St #1250, San Francisco, CA 94111, USA
+1.888.557.7769
vito@martalgroup.com
www.martalgroup.com
MARTAL GROUP