Branding Mistakes Avoid Brand Strategy Identity Investment
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The document discusses common mistakes businesses make with their branding, including not having a brand strategy, not investing in a full brand identity system beyond just a logo, and trying to position themselves in too many areas without the resources to do so consistently. It emphasizes that branding is about building trust with customers and being authentic rather than fake. An effective brand strategy informs all creative and communication aspects of a business and helps the business be perceived in a way that attracts loyal customers.
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Branding Mistakes Avoid Brand Strategy Identity Investment
- 1. nrg-design.comBranding Beyond the Basics
- 2. nrg-design.comBranding Beyond the Basics
- 3. nrg-design.comBranding Beyond the Basics Hell
- 4. nrg-design.comBranding Beyond the Basics I’m Elizabeth Native Texan Helping business owners clarify brands since 2000 at nRg design Membership Director of the Freelance Exchange of KC Proud single mother of two beautiful humans! Ambassador for the Liberty Area Chamber of Commerce
- 5. nrg-design.comBranding Beyond the Basics I’m not in Texas anymore.
- 6. nrg-design.comBranding Beyond the Basics Avoid these common mistakes
- 7. nrg-design.comBranding Beyond the Basics GLOBAL ENTREPRENEURSHIP WEEK KANSAS CITY What mistakes could I be making?
- 8. nrg-design.comBranding Beyond the Basics GLOBAL ENTREPRENEURSHIP WEEK KANSAS CITY
- 9. nrg-design.comBranding Beyond the Basics GLOBAL ENTREPRENEURSHIP WEEK KANSAS CITY Brand
- 10. nrg-design.comBranding Beyond the Basics GLOBAL ENTREPRENEURSHIP WEEK KANSAS CITY Not knowing or having a Brand Strategy. What Who Where How Set time frame
- 11. nrg-design.comBranding Beyond the Basics GLOBAL ENTREPRENEURSHIP WEEK KANSAS CITY A Brand Strategy How do you need to be perceived in the marketplace in order to not only attract your ideal clients and customers, but to create raving, loyal fans.
- 12. nrg-design.comBranding Beyond the Basics GLOBAL ENTREPRENEURSHIP WEEK KANSAS CITY A Brand Strategy What does a Brand Strategy do?
- 13. nrg-design.comBranding Beyond the Basics GLOBAL ENTREPRENEURSHIP WEEK KANSAS CITY A Brand Strategy What does a Brand Strategy do? 1 Informs all of your visual creative decisions from the design, the look and feel, the color palette, to the kinds of fonts and imagery that you use for your brand.
- 14. nrg-design.comBranding Beyond the Basics GLOBAL ENTREPRENEURSHIP WEEK KANSAS CITY A Brand Strategy What does a Brand Strategy do? 2 Defines the verbal expression of your brand. The language, the words, the tone and the voice in which your brand communicates.
- 15. nrg-design.comBranding Beyond the Basics GLOBAL ENTREPRENEURSHIP WEEK KANSAS CITY A Brand Strategy What does a Brand Strategy do? 3 Allows you to define and create the desired brand experience that you want to have with your ideal customers.
- 16. nrg-design.comBranding Beyond the Basics GLOBAL ENTREPRENEURSHIP WEEK KANSAS CITY Not investing in a Brand System.
- 17. nrg-design.comBranding Beyond the Basics GLOBAL ENTREPRENEURSHIP WEEK KANSAS CITY Not knowing who your 4-5 competitors are.
- 18. nrg-design.comBranding Beyond the Basics GLOBAL ENTREPRENEURSHIP WEEK KANSAS CITY Copying your competitors. It’s much better to differentiate.
- 19. nrg-design.comBranding Beyond the Basics GLOBAL ENTREPRENEURSHIP WEEK KANSAS CITY Not investing in Your brand identity.
- 20. nrg-design.comBranding Beyond the Basics GLOBAL ENTREPRENEURSHIP WEEK KANSAS CITY Not investing in Your brand identity. The logo is only one part of the system.
- 21. nrg-design.comBranding Beyond the Basics GLOBAL ENTREPRENEURSHIP WEEK KANSAS CITY Design is not a Cost It’s an Investment.
- 22. nrg-design.comBranding Beyond the Basics GLOBAL ENTREPRENEURSHIP WEEK KANSAS CITY Thinking that a Logo is enough.
- 23. nrg-design.comBranding Beyond the Basics GLOBAL ENTREPRENEURSHIP WEEK KANSAS CITY Trying to be Everywhere.
- 24. nrg-design.comBranding Beyond the Basics GLOBAL ENTREPRENEURSHIP WEEK KANSAS CITY Trying to be Everywhere. And showing up badly.
- 25. nrg-design.comBranding Beyond the Basics GLOBAL ENTREPRENEURSHIP WEEK KANSAS CITY What’s in a Name?
- 26. nrg-design.comBranding Beyond the Basics GLOBAL ENTREPRENEURSHIP WEEK KANSAS CITY YOUR BRAND PROMISE What’s in a Name?
- 27. nrg-design.comBranding Beyond the Basics GLOBAL ENTREPRENEURSHIP WEEK KANSAS CITY Verses
- 28. nrg-design.comBranding Beyond the Basics GLOBAL ENTREPRENEURSHIP WEEK KANSAS CITY THIS….
- 29. nrg-design.comBranding Beyond the Basics GLOBAL ENTREPRENEURSHIP WEEK KANSAS CITY Know Trust Like
- 30. nrg-design.comBranding Beyond the Basics GLOBAL ENTREPRENEURSHIP WEEK KANSAS CITY
- 31. nrg-design.comBranding Beyond the Basics GLOBAL ENTREPRENEURSHIP WEEK KANSAS CITY
- 32. nrg-design.comBranding Beyond the Basics GLOBAL ENTREPRENEURSHIP WEEK KANSAS CITY Talk only about yourself. Think about what the customer likes.
- 33. nrg-design.comBranding Beyond the Basics GLOBAL ENTREPRENEURSHIP WEEK KANSAS CITY
- 34. nrg-design.comBranding Beyond the Basics GLOBAL ENTREPRENEURSHIP WEEK KANSAS CITY Being Fake. Authenticity Rules. Trust - it’s what branding is about.
- 35. nrg-design.comBranding Beyond the Basics GLOBAL ENTREPRENEURSHIP WEEK KANSAS CITY
- 36. nrg-design.comBranding Beyond the Basics GLOBAL ENTREPRENEURSHIP WEEK KANSAS CITY
- 37. nrg-design.comBranding Beyond the Basics GLOBAL ENTREPRENEURSHIP WEEK KANSAS CITY Yes, being in business Is hard work!
- 38. nrg-design.comBranding Beyond the Basics GLOBAL ENTREPRENEURSHIP WEEK KANSAS CITY So whatever you do…
- 39. nrg-design.comBranding Beyond the Basics GLOBAL ENTREPRENEURSHIP WEEK KANSAS CITY
- 40. nrg-design.comBranding Beyond the Basics GLOBAL ENTREPRENEURSHIP WEEK KANSAS CITY Q & A What is on your mind?
- 41. nrg-design.comBranding Beyond the Basics Thank You! Elizabeth Dunn HallLinkedIn Instagram @nrg.design Twitter @nrgdesign TikTok @nrgdesign
- 42. nrg-design.comBranding Beyond the Basics Keep in Touch Elizabeth Dunn HallLinkedIn Instagram @nrg.design Twitter @nrgdesign TikTok @nrgdesign