Content writing in 2019 is changing. Businesses will spend twice as much as they used to spend in the last 5 years combined. Do not be left behind.

1. 17 CONTENT WRITING
PREDICTIONS IN 2019
By Viselance

2. “
”
#1
Personalization-write for the people, not the web”
Personalized content will increase. Brands that personalize
their content to specific audience will be the leaders.
.
.

3. #2 MORE
SPENDING ON
CONTENT
. 18%
15%
15%
13%
21%
18%
Why do brands use content
Brand awareness Credibility/ Authority Customer loyalty
Buyer acquisation Trust SEO

4. #3. FROM MOBILE-
FRIENDLY TO MOBILE
FIRST CONTENT
More than half of all searches done on Google
are come via mobile devices

5. #4 CONTENT WRITING OUTRANKS PAID
ADS
Content leaders see results Paid ads fail, content doesn't

6. 42%
45%
13%
17%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
B2C (2019) B2B (2019)
Impact of Content Writing B2B vs B2C
Companies that write content Companies that don’t write content

7. #5 COMBINE VISUAL & WRITTEN
CONTENT

8. #6 MILLENNIALS WILL DRIVE
CONTENT CREATION
• Do not remain disconnected with the new
audience

9. #7. STORIES WILL SPARK
CONVERSATIONS
• Storytelling and content writing work together
• Stories create brands
• Every brand has a story to tell
• Good stories compel the audience to take action

10. #8. CONTENT WILL BE LESS
PROMOTIONAL
“Customers can smell a sales pitch a mile away”

11. #9. AI IN CONTENT WRITING

12. #10. MORE GDPR, BETTER
CONTENT
• Content produced is much more valuable for the audience & brand growth
•

13. #11.CONTENT WRITING = A MAJOR PART OF
BUSINESS MARKETING
Rishi Dave, Dun & Bradstreet
”Marketing is becoming less of a defined function and more a way of thinking
to drive company growth. Marketing’s playing an increasing role in not just
marketing, but in running the whole company.”

14. #12.DATA WILL BE MORE
IMPORTANT THAN EVER

15. #13. SMALL BUDGET BUSINESSES, MORE
CONTENT
• Content writing will be the edge for small businesses who do not have
budget for big ads

16. #14. EMAIL NEWSLETTERS
WILL RE-EMERGE
May be you’re thinking.
‘Email? Is this 1989 or is it
2019?

17. #15. CONTENT STRATEGY
WILL BECOME MORE
IMPORTANT
Content Marketing Institute
62% of the most successful content marketers have a documented strategy
vs. 16% of the least successful

18. #16. CONTENT WRITING
& CUSTOMER
ACQUISITION
Content writing will
emerge as the new
frontier for customer
acquisition

19. #17.CONTENT WRITERS WILL
BE ON HIGH DEMAND
56%
77%
46%
39%
0%
20%
40%
60%
80%
100%
2018 2019
Demand for content Writers by year
Demand for content writers Ssupply of good content writers
Looking for content writers? check out Viselance.com

20. Do you want content writing help that works?
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