Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Sales stats Q1/2017: The shift in B2B buyer behavior
1. SALES STATS Q1/2017
The shift in B2B buyer behavior
Instead of spending only
on sales training, website
is a better investment
because...
2. 94%of B2B buyers conduct online research at some
point of the buying process.
Accenture
3. 59 PERCENT
o f b u y e r s p r e f e r t o d o r e s e a r c h o n l i n e i n s t e a d o f
i n t e r a c t i n g w i t h a s a l e s r e p b e c a u s e t h e r e p m a y
p u s h a s a l e s a g e n d a r a t h e r t h a n h e l p s o l v e a p r o b l e m .
FORRESTER
5. CONTENT
B 2 B B U Y E R S R E V I E W A N A V E R A G E
O F 1 0 . 4 S O U R C E S I N A N Y B U Y I N G
S I T U A T I O N .
The more expensive or complex purchase, the
more content pieces are reviewed.
6. 70%
of buyers have
increased the amount
of content used to
research and evaluate
their purchases
options.
DemandGen