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Eric Harding en Erik Vems, Cluse Watches

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Presentatie van Eric Harding en Eric Vems van Cluse Watches tijdens Online Tuesday #68: Hoe je Facebook inzet om écht te groeien.

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Eric Harding en Erik Vems, Cluse Watches

  1. 1. Social Advertising Eric Harding Erik Swen
  2. 2. The Beginning
  3. 3. About CLUSE • In 2013 in Amsterdam opgericht door twee ondernemers • Minimalistische dameshorloges met verwisselbare banden • Voor de millennial fasionista • Focus marketing op Online & Social Media
  4. 4. Next • 20 + markten • 80 + werknemers • 3000 + verkooppunten • 600 K + Instagram volgers • 1.5 M Facebook fans Now • Nieuwe markten • Nieuwe producten • Nieuwe (eigen) winkels • Nieuwe kanalen (Youtube / Pinterest / Snapchat / Offline) • Nieuw e-commerce platform • Nieuw kantoor • Nieuwe collegae (40+ vacatures)
  5. 5. Strategy
  6. 6. At the right time Right communication • Gelaagdheid in communicatie • Funnel opbouwen binnen FB & IG • Bepalen doelgroep voor elke laag • Toevoegen / uitsluiten • Ambassadors
  7. 7. We are CLUSE Attract Wij zijn CLUSE Brand Awareness (KPI) EXCLUDE TARGETING Merk centraal
  8. 8. We are CLUSE Attract examples
  9. 9. Come take a look Engage ENGAGE Clicks to website (KPI: Clicks / Engagement) EXCLUDE TARGETING Engagement
  10. 10. Come take a look Engage examples
  11. 11. Buy your Cluse Convert Convert Retargeting (KPI: Conversie) EXCLUDE TARGETING Producten
  12. 12. Buy your CLUSE Convert examples
  13. 13. Majority Level
  14. 14. Majority Level Direct Response Direct Response + Branding + Optimisation Direct Response +Branding + Optimisation + Innovation
  15. 15. Cluse Majority Level – Long Term Direct Response Direct Response + Branding + Optimisation Direct Response +Branding + Optimisation + Innovation
  16. 16. Challenges Keep on innovating
  17. 17. Scalabillity Unmanageable • 15+ ad accounts • 20+ markten • 2 marketeers
  18. 18. Competition Saturation • Toename concurrentie • Content • Uniek • Verzadiging relevante doelgroepen
  19. 19. - David Ogilvy 1962 “You cannot bore people into buying your product – you can only interest them in buying it”
  20. 20. Start from the core Overcoming The Barriers
  21. 21. Stand out It’s a content game • Welke vormen? • Engagement relevanter dan ooit • Engagement bepaalt de uitkomst • Oneindig veel strategieën
  22. 22. Make it tangible How? • Continu proces • Complex • Voor elk bedrijf verschillend • Richtlijnen
  23. 23. /clusewatches @cluse AMSTERDAM Overschiestraat 186C Thank you www.clusewatches.com Eric Harding Erik Swen

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