2. INDUSTRY : Polycarb Chemical Limited.
TYPE : Private.
FOUNDED : April 1999.
LOCATION : Bangalore.
FOUNDER’S : Dr. Balakrishnan, Dr C. Sachin, Dr. K. Mehta and Dr.
Mukherjee.
KEY PEOPLE : Dr. Reddy ( chairman & managing director).
PRODUCT : Polycarb Produces in a two forms (Powder & Resin).
EMPLOYES : Overall Manpower was 22.
INVESTMENT : 21 Million.
RECOGNIZED BY : Department of Scientific & Industrial Research.
3. Polycarb is product in two states powder and resin. As a fine powder
it used for laminates with intensives use in printed circuit board
(PCBs). In the resin state it used in glass, silica, armid and carbon
fibers.
4. S
Strengths Weaknesses
• Customize product
service.
• Enhancing the
W • Low manpower,
Ego clashes.
• No brand image.
• No clear strategic
product line.
direction.
• Innovation of polycarb
XL.
Opportunities Threats
• Support from the
ministry of defence.
•Application for existing
product.
O T • Existing
competitors.
•Introduction of
substitute product.
•None of the competitors •Growing barganing
firm was as focused power of customer.
specilized as pccl. .
5. F Financial Resources
H Human Resources
1. Existing staffing resources – overall 21
1. Investment in New Product – 21 million
Employees
2. Distribution channels – No allocation of
sources 2. No. of staff by function,
3. Production capacity location.experience, qualification
4. Existing finance funds remuneration.
5. Ability to raise new funds 3. Incremental human resource.
P
Physical Resources
I Intangible Resources
1. Production facility 1. Goodwill
2. Marketing facility 2. Reputation
3. IT system 3. Brand
4. Integration with customer and 4. Relationship
supplier 5. Relationship b/w customer &
company
6.
7. Bargaining power of suppliers : Threat of New Entrants:
1.New entrants to an industry can raise the
1. Oligopoly market : There are few seller
level of competition.
& few buyer
2. Economic of Scale
2. The cost of the product is fixed not
3. The entry of DuPont as an independent
much profitable margin in the product.
unit in India
Intensity of Rivalry :
1. The structure of competition.
2. Strategic objectives.
3. It realized that producing
polycarb with the expected quality
and uniformity was not as easy
task.
Threat of substitutes : Bargaining power of buyer :
1.Buyer willingness to substitute. 1.There are few dominant buyers & many
2. The relative price and seller in the industry.
performance of substitutes. 2. Not much knowledge about PCCL
3. Chose to produce a resin closer 3. Distributors were not willing to take risk
to Polycarb-XL with small player
