The document provides an overview and marketing strategy analysis of Being Human Foundation, a charity founded by Bollywood star Salman Khan. It discusses the foundation's marketing mix strategy, also known as the 4Ps - Product, Price, Place and Promotion. Being Human uses an undifferentiated marketing strategy targeting the whole market with one offer. It positions its brand based on beliefs and values, and builds its brand through strategies like brand positioning, name selection, and sponsorship. The marketing channels used include direct selling, using multiple channels simultaneously, and intermediaries between trading parties.

1. Marketing strategy
analyses
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2. Overview
• The Being Human Foundation is a Mumbai­based charity that works
in education and healthcare for the underprivileged in India . It was
founded by Bollywood star Salman Khan in 2007. The foundation
performs many charitable activities.

3. Marketing strategy of being human
• The marketing mix is a business tool used in marketing and by
marketers
MARKETING SEGMENTATION
Market segmentation is the process that companies use to divide
large heterogeneous markets into small markets that can be reached
more efficiently and effectively with products and services that
match their unique needs.

4. • MARKET TARGETING
A target market consist of a set of buyers who share common needs
or characteristics that the company decides to serve.
BEING HUMAN
MARKETING MIX STRATEGY IS ASSOCIATED WITH 4PS
1. PRICE
2. PROMOTION
3. PRODUCT
4. PLACE
PRICE

5. • Although the price of Being Human clothing is expensive than other company clothing but
people buy their clothes because Being human use their money for CSR.
PROMOTION
1. Being human does it sales promotion through magazine, media, by conducting different
programs, connecting through social networking sites such as facebook.
2. Sale promotion is done by the salman khan who is one of the leading actor of bollywood.
PRODUCT
1.They use the best, pure and organic cotton to make their clothes.
2. They are providing their product in different size, color, and design.
PLACE
1. Being Human has opened its first authorized store in Nepal at Rising Mall in Kamaladi.
2. plans to expand Being Human stores to other parts of the country including Itahari and
Pokhara.
1. Store of being human is located at different nations and within different part of nation.
2. being human focuses on different age group (children, teenage, adult), gender (male and
female), styles (casual, formal, party wear, sporty wears).

6. THEY HAVE USED UNDIFFERENTIATED
MARKETING STRATEGY
• Targets the whole market with one offer.
Mass marketing
focuses on common needs rather than what's different
PRODUCT POSITIONING
Product position is the way the product is defined by
consumers
on important attributes the
place
the product occupies in consumers minds relative to
competing products.

7. BRAND STRATEGY
• Building strong Brands
1. Brand Positioning
2. Brand Name Selection
3. Brand Sponsorship
Brand Positioning Being Human position the bran on beliefs and values.
Brand Sponsorship
Being Human is licensed brands.
Brand Name Selection
1. Word Being Human is easy to pronounce, recognize, and remember
2. Being Human is easily translate into foreign la nguages.
3. Brand is registered.
The leasing of a brand name to a company other than the owner of that
particular brand.

8. Marketing Channel
• 1.Direct selling is the marketing and selling of products directly to
consumers away from a fixed retail location.
2.The manufacturer or wholesalers use more than one channel
simultaneously to reach the end user.
3. There are different intermediary that offers intermediation
services between two trading parties.

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