Marketing planning
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CustHome - Feel free to be at home Our product is a special B& B where customers are "free to feel at home". Due to the possibility to choose which furniture they prefer, they cancustom the room in the way they like. Just to feel like home.
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Marketing planning
- 1. M a r k e t i n g P l a n n i n g A.A.2016-17 - prof. F.Sordi Vincenzo Calabro' 7344 Roberta Pasi 7356 Filippo Reppi 7359 Farouk Rmaily 7360 Francesca Zogno 7363
- 2. Intimacy What is more intimate than the feeling of being at home?
- 3. To customize: to make or change something according to the buyer's or user's needs Home: the house, apartment, and so on where you live, especially with your family Naming CUSTOM + HOME
- 4. f e e l f r e e t o b e a t h o m e
- 5. Laddering
- 6. Psychological Consequences Attributes Functional Consequences Intimacy Safety Zone Comfortable Be at homeRelationships Small and private rooms Customer designs Family business model Interior design - Soffused lights - 3 rooms - Private bathroom - Common kitchen - Free wi-fi - Green garden - Animals allowed - Private pool - Children play ground - Private parking - Local network business - Infopoint - Car service - Wooden bedroom - Parquet - Fireplace - Bookcase Value
- 8. Product Our product is a special B B where customers are "free to feel at home". Due to the possibility to choose which furniture they prefer, they can custom the room in the way they like. Just to feel like home.
- 9. Price There are two different pay rate. - Standard - Premium standard: you can furnish your room in the way you prefer. premium: you can always furnish the room but you have a wide choice. You can also choose between different types of material, more refined objects, etc.
- 10. PERSONALIZE YOUR ROOM What are you looking for? Choose your stile, create your room by yourself Standard Room 3 people Price: € 100 Premium Price: € 110 BOOK f e e l f r e e t o b e a t h o m e
- 11. Place The B B is situated in the outskirts of Mestre. It is easily accessible by car and by bus. It is composed of 3 rooms: 1 for 2 people; 1 for 3 people; and another one, a little bigger, for 4 people. Each room has a private bathroom. There is also a kitchen in common with the other rooms and a garden with a private pool
- 12. Promotion OFFline Flyers- word of mouth - signage ONline Corporate Website - SNS - presence on platforms like Booking and Groupon
- 13. f e e l f r e e t o b e a t h o m e