A brief workshop on how to pitch for middle school students.

1. HOW TO
PITCH
Vincent (Kobe) Sam
@vincethecoder

2. SUMMARY
➤ PITCH MARKETING: What is
a pitch and why is it relevant?
➤ ROADMAP: Evaluation of the
Dos & Don’ts of a pitch.
➤ BREAKDOWN: The three
essential components of a
pitch.
➤ HANDS ON: Ready to “Rock &
Roll”?

3. WHAT IS A PITCH?
➤ A line of talk that attempts to persuade someone or
something. - Wikipedia
➤ To bring an idea [or knowledge] to someone with the power
to do something with is [that information]. Scott Berkun
➤ Typically takes the form of group of activists presenting or
describing their ideas to prospective investors.

4. WHY IS IT IMPORTANT?
➤ CAMPAIGN FOR A CAUSE:
Convincing an audience to believe
in your cause.
➤ LET YOUR VOICE BE HEARD:
Living in a hyper-competitive
world, unless you communicate,
your message remains confined to
your vocal cords.
➤ GAIN SUPPORT: It helps describe
the cause with the intention of
acquiring support or even secure
funding to develop the idea further.

5. DOS & DON’TS
➤ Don’t bore your audience (with numbers)
➤ Rather inspire them with a story
➤ Don’t confuse your audience
➤ Give them clarity - “Here is who is I
help and the problem I solve.”
➤ Don’t stumble through your pitch (practice
like an athlete)
➤ Do soar through your pitch (express
passion and explain why you are the
right person to execute the idea. And
why now)
➤ Don’t say you don’t have any competition
➤ Do say what makes your project unique
➤ Don’t try to boil the ocean.
➤ Do focus on solving one problem.

7. PITCH
BREAKDOWN
Emotions
Facts
Cause to Action

8. EMOTIONS
➤ STORYTELLING: A witness’
vivid description.
➤ RHETORICAL QUESTIONS:
Ex. How many of us have felt
scared for the kids involved in the
recent shooting at Santa Fe High
School?

9. COMPELLING STATISTICS
21 weeks into 2018, and there have
already been 23 school shootings
where someone was hurt or killed.
That averages out of more than 1
shooting a week.
CNN U.S. - May 25, 2018

10. CAUSE OF ACTION
➤ Action Driven Pitch: Simon
Sinek - Start With Why - TED
Talk
➤ We can change history with
the stroke of a pen, signing a
gun violence in the United
States.

11. HANDS ON

12. PRACTICE TIPS
➤ Outside of the box
➤ Unique to your efforts and YOU
➤ Executed with confidence