The document outlines a structured workshop designed to identify and solve challenges in day-to-day work, focusing on misalignment between marketing and product design. Participants will present problems, reframe them into 'how might we' questions, generate solutions, and decide on actionable steps. The session concludes with a debrief to reflect on the process and gather feedback.

1. Challenges
Exercise

3. 12 minutes
I. Write down problems

4. I. Write down problems
• Things that cause challenges in day-to-day work?
• Things that cause misalignment between marketing and product design?
• Things that slow you down?
• Things that we could/should do differently?
12 minutes

5. II. Present problems
5 minutes/participant

6. II. Present problems
I. Explain the problem and why you chose it.
II. Stick it to the wall.
5 minutes/participant

7. III. Select problems to solve
6 minutes

8. IV. Reframe selected problems
10 minutes
HMW
HMW

9. HMW
HMW
• Reformat problems to standardised “How Might We’s”
• For example, if the post-it says “I have no idea what’s happening on ‘project x’”
reformat it to “HMW make sure everyone stays in the loop with all running projects.”
IV. Reframe selected problems
10 minutes

10. V. Produce solutions
1 minute/problem

11. • Write as many possible ways to tackle the How Might We challenge.
Format is free, but has to be understandable.
• We’re aiming for quantity over quality — later we can curate.
V. Produce solutions
1 minute/problem

12. VI. Vote on solutions
10 minutes

13. VII. Decide what to execute
10 minutes
IMPACT
EFFORT

14. VIII. Turn solutions into actions
5 minutes
ACTION

15. IX. Debrief
20 minutes

16. IX. Debrief
• How did this feel for you as a participant?
• Which problems stood out? Which are the most intriguing and exciting?
• Do you see solutions that are clear no-go’s?
• Did we forget something obvious?
• Next steps…

17. Done! How’s
everyone?
http://viljamis.design