2. • Client Brief
• Digital Landscape
• Market Analysis
• Competitive Analysis
• Suggested Working Areas
• Marketing Plan & Deliverables
AGENDA
3. Client Brief – IMS Noida
Here we can divide the brief into two parts:
A) Mobile Application:
The key objective of the Mobile Application is to:
Increase the engagement level with prospects.
Easy access to college information & features.
Hassel free notification to segmented category users.
Instant support and response to prospective query.
Better interaction and less internal process.
Building brand value.
4. Client Brief – IMS Noida
B) Digital Promotion of PGDM Entrepreneurship
Program:
The key objective of the Digital Marketing is to:
Making people aware about specific program.
Generating more quality leads for specific
program.
Winning the trust of prospects.
Targeting entrepreneurial mindset prospects.
8. A landing page as
being a standalone
web page distinct from
your main website that
has been designed for
a single focused
objective.
What is a Landing Page
9. Why Should I Use Landing Page:
Hi, Welcome to IMS
Noida.
Or
Course Details for
Entrepreneurship
PGDM.
*no data capture
Download Full Info Now
Or
Why Naukri.. Be Your Boss
Or
Get list of Top MBA
Colleges.
*data captured.
Home Page Landing Page
11. In Sum Landing Pages Can Help You
In-
Reducing Back Bouncing Rate.
To Increase your over all ROI by 3 to 25%.
To Getting most out of your traffic generation
investment.
To getting more leads.
To give proper message match to your Ad’s.
14. Display Ad’s :
Largest affiliate network
of the world.
Include approximately
all brand commercial
website.
Ad posting as per user
online behavior by
using cookies.
Highly profitable.
Enhance Brand value
exceptionally.
16. Face Book:
Following features of facebook can be used
for basic promotional activities:
Posts: a) Generic b) Paid
Group
Apps
Polls
Events
Sponsored Ads
17. Page
Profile
Group
Paid Display
Ad’s
Paid Video Ad’s
Linked In
25. Mob v/s Desktop
User behavior and
used device are
dramatically
changed in last few
years.
Number mobile
internet user has
been supersede the
desktop users.
26. What our prospect do online..
64 % Gen Y, go
online for job
related
searches.
72 % Gen Y, go
online for
watching videos.
67 % Gen Y, use
social
networking
27. What they like to do…
96 % Gen Y, use
internet for checking
mails.
76 % Gen Y, go online
and watch news.
92% Gen Y, use
search engine to find
information.
28. Where they hang out…
Face-book
& You-Tube
are the most
famous
social
mediums
among all
age group.
32. Mobile presence: AMITY University
Mobile application &
Mobile site both are present.
Mob application designed for:
a) Guest- For promotional use
b) Registered users: For use in within
the campus.
Mobile application for enhancing
process not present.
34. Social Presence: AMITY University
7000+ Follower.
Very basic level page.
No user engagement.
7000+ Follower.
Very basic level page.
No user engagement.
41. Suggested working areas:
Website Revamp.
Mobile Presence.
Landing Pages.
Ad’ Sense.
Social Presence.
Ad words.
Content
Marketing.
42. Website Revamp:
1. No proper alignment
and spacing between
tabs, looks not god.
2. No call to action on
main banner.
3. a) Very untidy info
area.
b) Contact information
not
43. Website Revamp:
1. This area Should
be highlighted.
2. Nothing is
clean, fonts are
irregular, very
massive layout.
3. Scroll bar not
working, alignmen
t very bad.
44. 1. a) Footer is again
contains the items
which are should not
be there.
b) Image Quality is
very bad.
2. a) Footer is
unmanaged
b) Blank space on
RHS.
Website Revamp:
45. Website Revamp: In Sum
Website presence is not up to the mark as per
industry standards.
Bad web presence destroying brand image.
Non attractive layout increasing the bounce back ratio.
Massive layout not able to communicate the proper
information.
Non responsive layout leading to loss of 100% mobile
internet users prospective.
A Tidy, Informative, responsive designed with call to
action on all pages is highly Recommended.
46. Mobile Presence:
A mobile application for
promotional, Parental
satisfaction, In Campus
purpose is recommended at
first stage.
47. Only a Basic Mob. App is
recommended in 1st phase:
About IMS Noida
Applications &
Admission Prospectus
download.
Programs Offered.
Session plan:
Fees:
Notice Board:
News and Events
Maps and Directions for
Amity Campuses
Courses and Timetable:
Polls and Quizzes:
Alerts.
Social sharing.
Photos & Videos.
Mobile application may contained:
48. Suggested working areas cont..
Landing Page:
1.Neat and appealing landing pages need on
highest priority for data capturing.
2. Continuous A/B testing will also be recommended
for best results.
Display Ad’s:
1. An Ample amount of budget will be recommended
for Ad sense as this medium can increase the ROI
Dramatically.
2. Highly Appealing Creative should be developed for
49. Suggested working areas cont..
Ad word: Highly recommended, most relevant leads
will be generated from here.
Social Presence
Facebook:
1. First some paid like will recommended for getting
started in a decent pose.
2. Complete Account management with high quality
post and other activities critically recommended for
better user engagement.
2. Paid ad’s will be a Add on.
50. Suggested working areas cont..
YouTube:
1. Channel Management & Video marketing will
highly recommended for getting better user
engagement and
building trust.
2. Paid Ad’s will a Ad on.
Linked In:
1. Profile & Page development will be recommended.
2. Paid ad’s can be target the Guardian of prospectuses.
Google+: Only Profile development needed.
Twitter: Only Profile development and once in a week
54. Plan & Deliverables In Sum:
5th Day of Campaign:
1. Landing Pages will launched.
2. Text Ad's will start running on google.
3. Email Blast will be started.
4. Linked profile will ready showcase.
10th Day of Campaign:
1. Multiple text Ad's on google will start hitting market.
2. Display Ad's will be start booming on google network
3. Google+ Profile will ready showcase.
55. Plan & Deliverables In Sum:
15th Day of Campaign:
1. In domain blog will be completed and promotion will be
started.
2. Testing of landing pages will be started.
3. Facebook like & content improvement will be done.
4. Facebook Paid Ad's and Account Management will be
started.
30th Day of Campaign:
1. New website of IMS Noida will be launched.
2. White paper will be made & promotion will be started.
56. Plan & Deliverables In Sum:
45th Day of Campaign:
1. Mobile application of IMS Noida will be launched.
2. Promotions of Mobile App. will be started.
3. Two more off domain blogs will be launched.
4. SEO of blogs will be started.
5. First video e-mail blast will be initiated.
6. Promotion on Youtube will be started intensively.
57. Continuous Deliverables
Success will be on and on…
1. Landing Page tastings and optimization.
2. Multiple text & display ad’s.
3. Blog writing, promotion and SEO.
4. Display & Video mailers creative and blasts.
5. Facebook, Youtube Promotions.
6. Google+, Linked in, twitter basic account
management.
58. Looking only for PGDM
Entrepreneurship Program
In that case you just need:
Landing Pages.
Ad words text Ad’s on google SERP.
Banner/Flash Ad’s on google networks.
Video mailers.
Add ones:
1. Sponsored Ad’s on facebook.
2. Paid Ad’s on Linked In.
3. Display/Flash Ad’s on Relative Portals.
60. Commercials:
Sr. no. Services Tentative Price Range
1 Website Revamp
2 Mobile Application Development
3 Mobile Application Promotions
4 Landing Page Development
5 Ad' word management
6 Ad Sense Creative Development
7 Ad Sense Management
8 Same Domain Blog Development
9 Other Domain Blog Development
10 White Paper Writing
11 Mailer's Creative Development
