m.com assignment

1. 1 | P a g e
INTRODUCTION
.
 HDFC Bank Limited is an Indian financial services company based
in Mumbai , Maharashtra that was incorporated in August 1994.
 The first largest bank by Market Capitalization as of November 1,
2012.
 As on May 2013, HDFC Bank has 3,062 branches and 10,743 ATMs, in
1,568 cities in India.
 It was among the first companies to receive an 'in principle' approval
from the Reserve Bank of India (RBI) to set up a bank in the private
sector.
 Times Bank Limited (owned by Bennett, Coleman & Co./The Times
Group) was merged with HDFC Bank Ltd., on February 26, 2000. This
was the first merger of two private banks in India.
 On May 23, 2008 HDFC Bank acquired Centurion Bank of
Punjab taking its total branches to more than 1,000.
 HDFC Bank was the first bank in India to launch an International
Debit Card in association with VISA (Visa Electron) and issues the
Master Card Maestro debit card as well.

2. 2 | P a g e
Founder of HDFC
Hasmukh Bhai parekh
 In 1956 he began his financial affairs.
 In 1992, government of India honored him with Padma Bhushan.
 In 1994 he abode the earth.
BOARD OF DIRECTORS
Mr. Jagdish Kapoor , chairman
of HDFC Bank
Mr. Aditya Puri, Managing
director
Keki Mistry, Managing Director
Mr. Harish Engineer, Executive
directors
Mr. A Rajan, Country Head-
Operations
Mr. Rahul Bhagat, Vice president

3. 3 | P a g e
HISTORY of HDFC BANK :
1994
- The Bank was Incorporated on 30th August. A new private sector Bank promoted by housing
Development Corporation Ltd. (HDFC), a premier housing finance company. The bank is the first of its
kind to receive an in-principle approval from the RBI for establishment of a bank in the private sector.
Certificate of Commencement of Business was received on 10th October 1994 from RBI.
- The Bank transacts both traditional commercial banking as well as investment banking. HDFC, the
promoter of the bank has entered into an agreement with National Westminister Bank Pc. and its
subsidiaries (Natwest Group) for subscribing 20% of the banks issued capital and providing technical
assistance in relation to the banks proposed banking business.
1995
- 70 No. of equity shares issued to subscribers to the Memorandum & Articles of Association on 30th
August 1994. On the same date 500,00,000 equity shares were allotted to HDFC promoters. 509,20,000
shares were allotted to HDFC Employees Welfare Trust and HDFC Bank Employees Welfare Trust on
22nd December, 1994.
- On 16.1.1995, 90,79,930 No. of equity shares were allotted to Jarrington Pte. Ltd. Another 400,00,000
equity shares were allotted on private placement basis to Natwest Group on 9.5.1995. 500,00,000
shares were allotted to the public on 9.5.95 (all were taken up).
- The Bank opened its first branch in Ramon House at Churchgate, Mumbai on January 16th.
- The Bank has created an efficient operating system using well tested state
2011
- HDFC Bank looking at 3G services to boost mobile banking share.
- The Housing Development Finance Corporation Limited (HDFC), one of the largest private sector
banks in India, which had a network of 1,725 branches as at March 2010, opened 275 new branches in
the current fiscal. The bank now has a total network of 2,000 branches spread across 1,000 cities. The
bank also acquired Centurion Bank of Punjab in 2008, which adds around 404 branches to its network.

4. 4 | P a g e
- The Asian Banker magazine has declared that the strongest bank in Asia Pacific region is HDFC
- India's private banking major ,HDFC Bank has launched its new credit card offering called Infinia in
direct competition with global credit card major ,American Express(Amex) .The new HDFC product is
exclusively for the bank's high net worth and super rich clients in the country.
-Company has splits its Face value of Shares from Rs 10 to Rs 2
2012
- The third-largest US lender by assets, Citigroup Inc has sold its complete 9.85 per cent stake in
Housing Development Finance Corporation Ltd (HDFC) for USD 1.9 billion.
- HDFC Bank which is a major Indian financial services company based in Mumbai stated that they have
collaborated with Punjab Grains Procurement Corporation Ltd (PUNGRAIN) with an aim to make easy
and faster payment to its agents who are dealing in agricultural products in about 350 mandis in
Punjab.
- HDFC Bank ties up with IOC to offer banking services in rural areas
- Carlyle offloads entire stake in HDFC for $841 mn through bulk deals
- HDFC Bank opens office in Abu Dhabi
- HDFC Bank has launched its mobile banking application in Hindi on targeting about 560-million Hindi-
speaking population of India.
- HDFC Bank opens 87 branches in Punjab, Haryana in a single-day.
2013
-HDFC Bank named Organisation of the Year at Skoch Financial Inclusion Awards
-Times Card launched in association with HDFC Bank -Jet Airways and HDFC Bank join hands to launch
'JetPrivilege
-HDFC Bank World Debit Card' -Analysts vote HDFC Bank as Best Bank in Asia, Mr Aditya Puri, Best CEO
-HDFC Bank launches rural Financial Literacy Initiative in Goa -HDFC Bank launches 11 mini branches in
rural locations in Andhra Pradesh -HDFC Bank opens 18 rural branches to achieve 200th branch
milestone in Haryana

5. 5 | P a g e
-HDFC Bank launches rural Financial Literacy Initiative in Gujarat -HDFC Bank in Forbes Asia's 'Fab 50'
List for 7th year
-HDFC Bank opens rural mini-branch in Alampur, achieves 250th branch milestone in Uttar Pradesh -
HDFC Bank launches rural Financial Literacy Initiative in Maharashtra -HDFC Bank's Sustainable
Livelihood Initiative crosses milestone of 20 lakh households
-HDFC Bank organises free Live Healthy camp in Uttar Pradesh -HDFC Bank opens 2 rural mini-
branches in Madhya Pradesh -HDFC Bank opens 7 rural mini-branches in Uttar Pradesh
-HDFC Bank to hold national 'Blood Donation Drive' on December 6, 2013 -HDFC Bank achieves 300th
branch milestone in Gujarat -Timespro launches training programme for graduates
2014
-HDFC Bank reaches 50th branch milestone in Himachal Pradesh -HDFC Bank Launches Rural Financial
Literacy Initiative in Kanpur
-HDFC Bank launches MoU with IIM Lucknow for online payment gateway
-HDFC Bank organises Secure Banking workshop in Vishakapatnam
-HDFC Bank opens 12 rural branches to achieve 50th branch milestone in Chhattisgarh
-HDFC Bank launches cybercrime training programme for Delhi police under Secure Banking Initiative -
HDFC Bank sets GUINNESS WORLD RECORD
-HDFC Bank achieves 200th branch milestone in Tamil Nadu
-HDFC Bank launches 'Secure Banking' programme in Kerala
-HDFC Bank opens branch at Dubai
-HDFC Bank launches e-payment gateway for Ghaziabad Nagar Nigam
-HDFC Bank launches cybercrime first responder training programme for Bangalore police under
Secure Banking Initiative
-HDFC Bank launches ForexPlus card for Haj & Umrah pilgrims
-HDFC Bank opens 400th branch in Maharashtra -HDFC Bank opens first SLI branch in Varanasi
-HDFC Bank to hold national 'Blood Donation Drive' -HDFC Bank launches 'Bank Aapki Muththi Mein'

6. 6 | P a g e
Merger and Acquisitions
Merger and Acquisitions :-
HDFC
 Times Bank Ltd. ,February 26, 2000
 Centurion Bank of Punjab Ltd.,. May 23, 2008.
BACKGROUND-CBoP:-
• Founded in 1994 (as Centurion bank)
• It operated on a strong nationwide
• 394 branches and 452 ATMs in 180 locations across the country,
• 2005- Centurion Bank merge with Bank of Punjab and renamed as Centurion Bank of
Punjab
• 2006 CBoP acquired Lord Krishna Bank.
• As of March 31, 2008:
Loans outstanding Rs. 161,818.7 million
Deposits outstanding Rs. 218,092.7 million

7. 7 | P a g e
BACKGROUND- HDFC Bank:-
Founded - August 1994
• India’s largest private sector bank by market capitalization as of 25th
September
2013, [152,815 (Rs.cr)]
• Fifth largest bank in India by assets
• India's largest housing finance company
• As on August 2013: HDFC Bank has
-754 branches
-11,088 ATMs, in 1,891 cities in India
• 2000 -Times bank Limited was merged with HDFC Bank Ltd
• 2008- Centurion Bank of Punjab
Combined Entity…

8. 8 | P a g e
WHY HDFC BANK CHOSE CBoP:-
• Cultural fit between the organizations
• The bank had a large nationwide network
• Strong leadership positions in retail segment
• Strong asset quality
• High earning growth
• Both the banks had a strong position in vehicle financing
• Attractive route to supplement HDFC Bank’s organic growth
• 7,500 talented employee
DEAL SIZE AND STRUCTURE
• CBoP was valued at Rs 9510 crores
• All stock deal (no cash settlement)
• HDFC Bank paid Rs 9510 crores in shares for absorbing CBoP
• Swap ratio was fixed at 1:29 (1 share of Rs.10 each of HDFC Bank for every 29 shares
of Rs.1 each held in CBoP)
• No single lay off of employee.

9. 9 | P a g e
THE COMPANY PROFILE: HDFC BANK LTD.
The Housing Development Finance Corporation Limited (HDFC) was amongst the first to
receive an ‘in principle’ approval from the Reserve Bank of India (RBI) to set up a bank in the
private sector, as part of RBI’s liberalization of the Indian Banking Industry in 1994. The bank
was incorporated in August 1994 in the name of ‘HDFC Bank Limited’, with its registered office
in Mumbai, India. HDFC Bank commenced operations as a Scheduled Commercial Bank in
January 1995.
Capital Structure
 As on March 31, 2015 the authorized capital of HDFC Bank is Rs550 crore (Rs5.5
billion).
 The paid-up capital is Rs424.6 crore (Rs.4.2 billion).
 The HDFC Group holds 19.4% of the bank's equity
 Roughly 28% of the equity is held by Foreign Institutional Investors (FIIs) and the bank
has about 570,000 shareholders
CBoP & TIMES BANK AMALGAMATION
 On May 23, 2008, the amalgamation of Centurion Bank of Punjab with HDFC Bank was
formally approved by Reserve Bank of India to complete the statutory and regulatory
approval process. As per the scheme of amalgamation, shareholders of CBoP received
1 share of HDFC Bank for every 29 shares of CBoP. The amalgamation added
significant value to HDFC Bank in terms of increased branch network, geographic
reach, and customer base, and a bigger pool of skilled manpower.
Products Offered
 Valuedraw - Working Capital Facilities from Rs. 10 Lacs to Rs. 25 lacs against wide
range of collaterals adding more value to Business
 Elitedraw - Take your business to Elite heights with our Working Capital Solutions for
from Rs. 25 lac onwards against wide range of collaterals.

10. 10 | P a g e
Management Information system(MIS)
MANAGEMENT INFORMATION SYSTEM
A Management information system (MIS) is a subset of the overall internal control of a
business covering the application of people, documents, technologies, and procedures by
management accountants to solve business problems such as costing a product, service or a
business-wide strategy.
MIS should be designed to achieve the following goals:
 Enhance communication among employees.
 Deliver complex material throughout the institution.
 Provide an objective system for recording and aggregating information.
 Reduce expenses related to labor-intensive manual activities.
 Support the organization's strategic goals and direction
ORGANISATIONAL RESOURCES
Application Software:-
1. General Application Software :
 Microsoft Office
 NOD32 Anti-Virus
 Adobe Reader
 Database management software
 Integrated software : CLARIS , LOTUS
2 . Specific Application Software :
 HR software called “ ATLAS “
 Accounting software called “TALLY”
 Marketing software called “ CALLPAN “

11. 11 | P a g e
 Financial software called “SPSS”
Product & services:-
 Travelers Cheques
 credit card
 home loan
 personal loan
 Foreign Currency Cash
 Foreign Currency Demand Drafts
 Cheque Deposits
 Remittances
 Trade Services
 Mutual funds
 Insurance
 Travelers Cheques : Travelers Cheques are a safe and easy way to protect your money when
you travel. You can en cash them only when you need to, and only against your signature,
unlike cash which can be stolen and misused by anybody, immediately.
 Credit Card : Credit Card can be used for all your requirements, be it shopping, eating out,
holidaying, fuelling up your vehicle, railway ticket reservations – just about any financial
requirement, planned .
 Home loan : Home loans for individual to purchase or construct houses.

12. 12 | P a g e
SWOT analysis of HDFC bank
Meanings: - SWOT stands for 'Strengths, Weaknesses, Opportunities and
Threats'. This is a method of analysis of the environment and the company's
standing in it.
Definition: SWOT stands for 'Strengths, Weaknesses, Opportunities and
Threats'. This is a method of analysis of the environment and the company's
standing in it.
 Strengths: characteristics of the business or project that give it an advantage over
others.
 Weaknesses: characteristics that place the business or project at a disadvantage
relative to others.
 Opportunities: elements that the project could exploit to its advantage.
 Threats: elements in the environment that could cause trouble for the business or
project
HDFC GOALS
 Develop close relationships with individual households.
 Maintain our position as the premier housing finance institution in the
country.
 Transform ideas into viable and creative solutions.
 To grow through diversification by gaining leverage from our existing client
base.
To nurture the values and ethos of Brand HDFC through all its Subsidiaries
and Associate Companies.

13. 13 | P a g e
SWOT analysis
Strengths
 HDFC bank is the second largest private banking sector in India having 2,201
Branches and 7,110 ATM’s
 HDFC bank is located in 1,174 cities in India and has more than 800 locations
to serve customers through Telephone banking.
 The bank’s ATM card is compatible with all domestic and international
Visa/Master card, Visa Electron/ Maestro, Plus/cirus and American Express.
This is one reason for HDFC cards to be the most preferred card for shopping
and online transactions.
 HDFC bank has the high degree of customer satisfaction when compared to
other private banks.
 The attrition rate in HDFC is low and it is one of the best places to work in
private banking sector.
 HDFC has lots of awards and recognition, it has received ‘Best Bank’ award
from various financial rating institutions like Dun and Bradstreet, Financial
express, Euromoney awards for excellence, Finance Asia country awards etc
HDFC has good financial advisors in terms of guiding customers towards
right investments
Weakness
 HDFC bank doesn’t have strong presence in Rural areas, where as ICICI bank its direct
competitor is expanding in rural market.
 HDFC cannot enjoy first mover advantage in rural areas. Rural people are
hard core loyals in terms of banking services.

14. 14 | P a g e
 HDFC lacks in aggressive marketing strategies like ICICI.
 The bank focuses mostly on high end clients.
 Some of the bank’s product categories lack in performance and doesn’t have
reach in the market
 The share prices of HDFC are often fluctuating causing uncertainty for the
Investors.
Opportunities
 HDFC bank has better asset quality parameters over government banks,
hence the profit growth is likely to increase
 The companies in large and SME are growing at very fast pace. HDFC has
good reputation in terms of maintaining corporate salary accounts
 HDFC bank has improved it’s bad debts portfolio and the recovery of bad
debts are high when compared to government banks
 HDFC has very good opportunities in abroad
 Greater scope for acquisitions and strategic alliances due to strong financial
Position.

15. 15 | P a g e
Threats
 HDFC’s nonperforming assets (NPA) increased from 0.18 % to 0.20%.
 Though it is a slight variation it’s not a good sign for the financial health of the bank.
 The non-banking financial companies and new age banks are increasing in India.
 The HDFC is not able to expand its market share as ICICI imposes major threat.
 The government banks are trying to modernize to compete with private banks RBI has
opened up to 74% for foreign banks to invest in Indian market

16. 16 | P a g e
SWOT ANAYLSIS OF HDFC BANK
HELPFUL HARMFUL
 2nd
largest private sector bank
 Approx. 3400 branches and 11250
ATMs across country
 Employee friendly organization-lower
attrition rates as compared to other
competitors
 Customer friendly approach
 Sound financial advisors for investment
clients
 Adoption of latest technology for bank
softwares and net banking facilities
 Low minimum balance in savings
account
 Low presence in rural areas as
compared to most of its top
competitors
 Lack of aggressive marketing
strategies in comparison to other
banks
 Heavy focus on mid and high level
clients
 Not all the verticals of the bank are
performing successfully
 Unstable share prices
 Scope in rural market
 Steady customer oriented approach to
drive business in future
 Corporate accounts, especially of the
growing SME sector
 Operations abroad – scope in countries
like Bangladesh, UAE and Sri Lanka
 Greater scope for acquisitions and
strategic alliances due to strong
financial position
 Improvement in bad debt recovery
strategies
 Increasing percentage if Non-
Performing assets of the company
 Major competition threat from banks
like ICICI, HSBC, AXIS and SBI
 Increasing number of NBFCs and new
age banks
 Attractive interest rates provided by
PSU banks in comparison to private
banks
 Shifting consumer base from private
players to PSU due to modernization
of PSUs
 RBI has opened up to 74% for foreign
banks to invest in Indian market
STRENGTHS WEAKNESSES
OPPORTUNITIES THREATS

17. 17 | P a g e
SWOT analysis aims to identify the key internal and external factors seen as important to
achieving an objective. SWOT analysis groups key pieces of information into two main
categories:
1. internal factors – the strengths and weaknesses internal to the organization
2. external factors – the opportunities and threats presented by the environment
external to the organization
 Internal Analysis:-
 The internal analysis is a comprehensive evaluation of the internal environment's
potential strengths and weaknesses. Factors should be evaluated across the
organization in areas such as:
o Company culture
o Company image
o Organizational structure
o Key staff
o Access to natural resources
o Position on the experience curve
o Operational efficiency
o Operational capacity
o Brand awareness
o Market share
o Financial resources
o Exclusive contracts
o Patents and trade secrets
 The SWOT analysis summarizes the internal factors of the firm as a list of strengths and
weaknesses.

18. 18 | P a g e
 External Analysis
 An opportunity is the chance to introduce a new product or service that can generate
superior returns. Opportunities can arise when changes occur in the external
environment. Many of these changes can be perceived as threats to the market
position of existing products and may necessitate a change in product specifications
or the development of new products in order for the firm to remain competitive.
Changes in the external environment may be related to:
o Customers
o Competitors
o Market trends
o Suppliers
o Social changes
o New technology
o Economic environment
o Political and regulatory environment
The last four items in the above list are macro- environmental variables, and are addressed in a PEST
analysis.
 The SWOT analysis summarizes the external environmental factors as a list of
opportunities and threats

19. 19 | P a g e
ENVIRONMENTAL ANALYSIS
Business environment includes set of conditions or situation that affects
business activities or decision making. These conditions are broadly
classified into internal environment and external environment.
THE EXTERNAL ENVIRONMENT ANALYSIS:-
External environment include factors which are outside the control of the business organization
but it provide opportunities or pose threats. External environment is further classified into two
categories micro environment and macro environment.
1)Political Factor
Government and RBI policies affect the banking sector. Sometimes looking into the
political advantage of a particular party, the Government declares some measures to
their benefits like waiver of short-term agricultural loans, to attract the farmer’s votes. By
doing so the profits of the bank get affected.
FDI move to increase the limits to 49 percent from 26 percent.
The Union Budget 2009-10 extended the debt waiver scheme by six more months for
farmers owing more than 2 hectare of land The Union Budget 2008-09 allowed these farmers
25% rebate on loan if they repay 75%of their overdue within stipulated period of 30th June
2009.
2)Economic Factor
Cash Reserve Ratio (CRR) reduced by 0.25% to 4.5% of net demand and time liabilities
(NDTL) to potentially inject primary liquidity of Rs. 170 billion; token reduction in lending
rates expected, given comfortable liquidity position and the recent revisions in deposit
rates and lending rates for certain products undertaken by some Banks.
Benchmark Repo rate maintained at 8.0%; Reverse Repo and Marginal Standing Facility

20. 20 | P a g e
(MSF) stand unchanged at 7.0% and 9.0%, respectively. Bank Rate also maintained at
9.0%.
Following a 1% reduction in July 2012, Statutory Liquidity Ratio (SLR) kept unchanged
at 23% of NDTL.
The primary focus of monetary policy remains inflation control and anchoring of inflation
expectations, despite increasing risks to economic growth. The Reserve Bank of India
(RBI) highlighted that inflationary pressures and risks related to fiscal deficit and current
account deficit constrain it from providing a stronger monetary policy response to boost
economic growth. As policy measures to stimulate growth materialize, monetary policy to
reinforce the positive impact of such actions while retaining a focus on managing
inflation.
Guidance provided that liquidity management by the RBI would ensure adequate credit
flows to the productive sectors of the economy and appropriate responses to shocks
brought on by external developments.
3)Social Factor
HDFC announced its plans to make an entry into education sector. The group plans to focus
on small towns wherein it would either set up schools or take over weak performing boarding
schools. According to McKinsey Global Institute’s Bird of Gold report, the discretionary
spending on education is set to increase from 5% in 2005 to 6% in 2015. HDFC will foray into
this sector through a separate subsidiary. It is widely believed that many schools are planning
to set up model, which is profitable and scalable, as operating under trusts makes it difficult to
segregate profits. As a result, HDFC could look to adopt those schools that are open to the
‘takeover model’. HDFC already has an educational loan unit – Credila Financial Services – in
which it owns 62.3% stake. Credila plans to boosts the distribution network and customer base
of HDFC Bank in order to expand and also lower the cost of funds. The group’s likely entry into
education sector could be beneficial in the long run.
HDFC Bank ,is partnering with the city’s municipal authorities to educate people about the
danger posed by plastic bags to the environment, and to offer recycle paper bags instead.The
bank reinforced the Kolkata Municipal Corporation(KMC) intiated anti-plastic awarness drive by
distributing recycled and eco-friendly paper bags to retailers and customers across nine

21. 21 | P a g e
markets in the city.“Encourage citizens to use environment friendly and cost effective paper
bags as the best substitute.
4) Technological Factor:-
Productivity ratio of HDFC is increasing significantly over the years. Number of employees of
the group increased to 1,607 in FY2011, as compared to 797 in FY2010 and 727 in FY2009.
While, profit per employee increased significantly to $491,900, as compared to $117,500 and
$7,500 in FY2010 and FY2009 respectively. Administration cost per asset ratio decline to
0.30% in FY2011, as compared to 0.49 in FY2010 and 0.76 in FY2009. Similarly, cost to
income ratio improved to 7.7% in FY2011 from 13.8% and 30.9% in FY2010 and FY2009
respectively. Improving productivity would likely enhance the group’s profit margin.
ATM The latest developments in terms of technology in computer and telecommunication have
encouraged the bankers to change the concept of branch banking to anywhere banking.
Credit card facility has encouraged an era of cashless society.
Today MasterCard and Visa card are the two most popular cards used world over.
Smartcards or debit cards to be used for making payments. These are also called as electronic
purse
Today banks are also using SMS and Internet as major tool of promotions and giving great
utility to its customers. For example SMS functions through simple text messages sent from
your mobile.
CORE BANKING SOLUTIONS -It is the buzzword today and every bank is trying to adopt it is
the centralize banking platform through which a bank can control its entire operation the
adoption of core banking solution will help bank to roll out new product and services

22. 22 | P a g e
THE INTERNAL ENVIRONMENT ANALYSIS
Internal environment consists of factors which are within the control of the organization.
Business ethics, Objective of the firm, Value system, Management structure, Physical
assets, Technological resources, financial resources, Stakeholders, Human resources etc.
are part of the internal environment of business.
1)VISION AND MISSION
HDFC BANK
VISION
HDFC Bank is a young and dynamic bank, with a youthful and enthusiastic team determined to
accomplish the vision of becoming a world-class Indian bank.
MISSION
HDFC mission is to be “World Class Indian Bank", benchmarking ourselves against
international standards and best practices in terms of product offerings, technology, service
levels, risk management and audit & compliance. The objective is to build sound customer
franchises across distinct businesses so as to be a preferred provider of banking services
for target retail and wholesale customer segments, and to achieve a healthy growth in
profitability, consistent with the Bank's risk appetite. They are committed to do this while
ensuring the highest levels of ethical standards, professional integrity, corporate
governance and regulatory compliance.
Business strategy emphasizes the following :
Increase the market share in India’s expanding banking and financial services
industry by following a disciplined growth strategy focusing on quality and not on
quantity and delivering high quality customer service.
Leverage the technology platform and open scalable systems to deliver more
products to more customers and to control operating costs.

23. 23 | P a g e
Maintain the current high standards for asset quality through disciplined credit
risk management.
Develop innovative products and services that attract the targeted customers
and address inefficiencies in the Indian financial sector.
Continue to develop products and services that reduce the cost of funds.
Focus on high earnings growth with low volatility.

24. 24 | P a g e
Benefits of SWOT analysis
The main advantages of conducting a SWOT analysis is that it has little or no cost - anyone
who understands your business can perform a SWOT analysis. You can also use a SWOT
analysis when you don't have much time to address a complex situation. This means that you
can take steps towards improving your business without the expense of an external consultant
orbusiness adviser.
Another advantage of a SWOT analysis is that it concentrates on the most important factors
affecting your business. Using a SWOT, you can:
 understand your business better
 address weaknesses
 deter threats
 capitalise on opportunities
 take advantage of your strengths
 develop business goals and strategies for achieving them.
Limitations of SWOT analysis
When you are conducting a SWOT analysis, you should keep in mind that it is only one stage
of the business planning process. For complex issues, you will usually need to conduct more
in-depth research and analysis to make decisions.
Keep in mind that a SWOT analysis only covers issues that can definitely be considered a
strength, weakness, opportunity or threat. Because of this, it's difficult to address uncertain or
two-sided factors, such as factors that could either be a strength or a weakness or both, with a
SWOT analysis (e.g. you might have a prominent location, but the lease may be expensive).

25. 25 | P a g e
Dividend strategy:
A firm must also decide on dividend strategy. A firm may follow either liberal dividend or
conservative dividend strategy. Other firm that adopt conservative dividend strategy and may
retain a manjor part of profits as reserves,which can be utilizes to declare bonus shares, or for
expansion of tha firm
Dividends Declared
Announcement Date Effective Date Dividend Date Dividend(%) Remarks
23/04/2015 02/07/2015 Final 400% Rs.8.0000 per share(400%)Dividend
22/04/2014 05/06/2014 Final 342.5% Rs.6.8500 per share(342.5%)Dividend
23/04/2013 13/06/2013 Final 275% Rs.5.5000 per share(275%)Dividend
18/04/2012 28/06/2012 Final 215%
18/04/2011 02/06/2011 Final 165%
26/04/2010 10/06/2010 Final 120%
23/04/2009 22/06/2009 Final 100%
10/04/2008 29/04/2008 Final 85%
24/04/2007 17/05/2007 Final 70% AGM
17/04/2006 11/05/2006 Final 55% AGM
13/04/2005 26/05/2005 Final 45% AGM
01/04/2004 06/05/2004 Final 35% AGM
01/04/2003 30/04/2003 Final 30% AGM
02/04/2002 07/05/2002 Final 25% AGM
04/04/2001 20/04/2001 Final 20%
19/04/2000 Final 16%
21/04/1999 Final 13% AGM & Dividend
14/05/1998 Final 10%
20/05/1997 Final 8%

26. 26 | P a g e
 Working Capital Finance
 HDFC Bank offers you a unique range of working capital facilities at your door-
step. We offer affordable, convenient financial solutions which are of paramount
importance in running an efficient enterprise.
 You can choose from the range of customized working capital loans for smooth
business operations.
 Types of Working Capital
 Cash Credit / Overdraft
 Term Loan (TL)
 Letter of Credit (LC)
 Bank Guarantee (BG)
 Packing Credit (PC)
 Post Shipment Finance
 Bill Discounting

27. 27 | P a g e
 Personal Loans : The procedure of personal loan is simple, documentation is minimal and
approval is quick.
 Foreign Currency Cash : Foreign Currency Cash is a convenient way of meeting personal
expenses along your journey, paying for taxis / internal travel, food expenses etc.
 Foreign Currency Demand Drafts : Demand Drafts are issued in seven currencies like United
States Dollars(USD), Great Britain Pounds (GBP), EURO, Japanese Yen(JPY), Australian Dollars
(AUD), Canadian dollars (CAD) and New Zealand Dollars (NZD).
 Foreign Currency Cheque Deposits: We can directly deposit our foreign currency cheques in to
our saving or current account.
 Remittances : HDFC Bank offers the remittance facilities by which we can send and receive
money to anyone. They are categorized depending on location and the urgency with which we
want the money transferred
 Trade Service : HDFC Bank have people with high level of expertise and experience in trade
services to provide services to suit specific requirements and structure solutions for business
needs. HDFC Bank have 500 branches for trade services.
 Mutual funds : Mutual funds are funds that pool the money of several investors to invest in
equity or debt markets.
 Insurance :HDFC Bank offers a world of choice in insurance. Like ± children future plans,
retirements plans, standard life, etc

28. 28 | P a g e
HDFC bank’s P&L are as Follows:
Profit & Loss - HDFC Bank Ltd.Rs (in Crores)
Mar'15 Mar'14 Mar'13 Mar'12 Mar'11
12Months 12Months 12Months 12Months 12Months
INCOME:
Sales Turnover 48469.90 41135.53 35064.87 27286.35 19928.21
Excise Duty .00 .00 .00 .00 .00
NET SALES 48469.90 41135.53 35064.87 27286.35 19928.21
Other Income 0 0 0 0 0
TOTAL INCOME 57466.26 49055.18 41917.50 32530.05 24263.36
EXPENDITURE:
Manufacturing Expenses .00 .00 .00 .00 .00
Material Consumed .00 .00 .00 .00 .00
Personal Expenses 4750.96 4178.98 3965.38 3399.91 2836.04
Selling Expenses .00 .00 .00 .00 .00
Administrative Expenses 8580.29 7191.61 6619.07 4647.64 3819.46
Expenses Capitalised .00 .00 .00 .00 .00
Provisions Made 2075.01 1587.27 1676.40 1436.70 1906.11
TOTAL EXPENDITURE 15406.26 12957.86 12260.85 9484.24 8561.61

29. 29 | P a g e
Operating Profit 9064.42 7112.04 5226.67 4249.23 3887.62
EBITDA 18060.78 15031.68 12079.29 9492.93 8222.77
Depreciation 656.30 671.61 651.67 542.51 497.41
Other Write-offs .00 .00 .00 .00 .00
EBIT 17404.48 14360.08 11427.63 8950.41 7725.37
Interest 26074.24 22652.90 19253.75 14989.58 9385.08
EBT 15329.47 12772.81 9751.22 7513.71 5819.26
Taxes 5113.55 4294.43 3024.94 2346.62 1892.86
Profit and Loss for the Year 10215.92 8478.38 6726.28 5167.09 3926.40
Non Recurring Items .00 .00 .00 .00 .00
Other Non Cash Adjustments .00 .00 .00 .00 .00
Other Adjustments .00 .00 .00 .00 .00
REPORTED PAT 10215.92 8478.38 6726.28 5167.09 3926.40
KEY ITEMS
Preference Dividend .00 .00 .00 .00 .00
Equity Dividend 1596.99 1364.06 1086.60 845.38 643.09
Equity Dividend (%) 318.56 284.29 228.33 180.12 138.23
Shares in Issue (Lakhs) 25064.95 23990.50 23794.19 23466.88 4652.26
EPS - Annualised (Rs) 40.76 35.34 28.27 22.02 84.40

30. 30 | P a g e
Cash Flow
Rs (in Crores)
Particulars Mar'15 Mar'14 Mar'13 Mar'12 Mar'11
Profit Before Tax 15328.72 12772.05 9750.63 7513.17 5818.66
Net Cash Flow from
Operating Activity
-
15862.27 8363.60 -1868.78
-
11355.61 -375.83
Net Cash Used in Investing
Activity -1944.27 -1591.26 -858.88 -686.85 -1122.74
Net Cash Used in Financing
Activity 14543.44 5562.98 9065.84 3286.19 1227.99
Net Inc/Dec In Cash and Cash
Equivalent -3252.19 12303.47 6342.44 -8731.11 -273.56
Cash and Cash Equivalent -
Beginning of the Year 39583.64 27280.17 20937.73 29668.83 29942.40
Cash and Cash Equivalent -
End of the Year 36331.45 39583.64 27280.17 20937.73 29668.83

31. 31 | P a g e
HDFC bank’s Balance sheet are as follows:-
BalanceSheet - HDFC Bank Ltd.
Rs (in Crores)
Particulars Mar'15 Mar'14 Mar'13 Mar'12 Mar'11
Liabilities 12 Months 12 Months 12 Months 12 Months 12 Months
Share Capital 501.30 479.81 475.88 469.64 468.14
Reserves & Surplus 61508.12 42998.82 35738.26 29455.04 24911.13
Net Worth 62009.42 43478.63 36214.15 29924.68 25379.27
Secured Loan 45213.56 39438.99 33006.60 23846.51 14394.06
Unsecured Loan 450795.64 367337.48 296246.98 246706.45 208586.41
TOTAL LIABILITIES 558018.62 450255.10 365467.73 300477.63 248359.73
Assets
Gross Block 3121.73 2939.92 2703.08 2347.19 2170.65
(-) Acc. Depreciation .00 .00 .00 .00 .00
Net Block 3121.73 2939.92 2703.08 2347.19 2170.65
Capital Work in
Progress .00 .00 .00 .00 .00
Investments 166459.95 120951.07 111613.60 97482.91 70929.37
Inventories .00 .00 .00 .00 .00
Sundry Debtors .00 .00 .00 .00 .00

32. 32 | P a g e
Cash and Bank 36331.45 39583.64 27280.17 20937.73 29668.83
Loans and Advances 384589.94 328124.87 258735.05 217141.67 174583.74
Total Current Assets 420921.39 367708.51 286015.22 238079.40 204252.58
Current Liabilities 32484.46 41344.40 34864.17 37431.87 28992.86
Provisions .00 .00 .00 .00 .00
Total Current
Liabilities 32484.46 41344.40 34864.17 37431.87 28992.86
NET CURRENT
ASSETS 388436.94 326364.11 251151.05 200647.53 175259.72
Misc. Expenses .00 .00 .00 .00 .00
TOTAL
ASSETS(A+B+C+D+E) 558018.62 450255.10 365467.73 300477.63 248359.73

33. 33 | P a g e
Quarterly - HDFC Bank Ltd.
Rs (in Crores)
Jun'15 Mar'15 Dec'14 Sep'14 Jun'14
INCOME
Net Sales Turnover 14041.06 13006.37 12395.83 11847.63 11220.08
Other Income 2461.91 2563.76 2534.91 2047.10 1850.57
Total Income 16502.97 15570.13 14930.74 13894.73 13070.65
EXPENSES
Stock Adjustments .00 .00 .00 .00 .00
Raw Material Consumed .00 .00 .00 .00 .00
Power and Fuel .00 .00 .00 .00 .00
Employee Expenses 1359.01 1325.56 1132.53 1166.94 1125.93
Administration and Selling Expenses .00 .00 .00 .00 .00
Research and Development Expenses .00 .00 .00 .00 .00
Expenses Capitalised .00 .00 .00 .00 .00
Other Expenses 2641.78 2529.40 2323.75 2330.96 2052.48
Provisions Made 727.99 576.65 560.43 455.89 482.78
TOTAL EXPENSES 4728.78 4431.61 4016.71 3953.79 3661.19
Operating Profit 9312.28 8574.76 8379.12 7893.84 7558.89
EBITDA 11774.19 11138.52 10914.03 9940.94 9409.46
Depreciation .00 .00 .00 .00 .00
EBIT 12502.18 11715.17 11474.46 10396.83 9892.24

34. 34 | P a g e
Interest 7652.29 6993.22 6695.90 6336.64 6048.47
EBT 4849.89 4721.95 4778.56 4060.19 3843.77
Taxes 1426.18 1338.39 1423.62 1222.84 1127.95
Profit and Loss for the Year 3423.71 3383.56 3354.94 2837.35 2715.82
Extraordinary Items .00 .00 .00 .00 .00
Prior Year Adjustment .00 .00 .00 .00 .00
Other Adjustment -727.99 -576.65 -560.43 -455.89 -482.78
Reported PAT 2695.72 2806.91 2794.51 2381.46 2233.04
KEY ITEMS
Reserves Written Back .00 .00 .00 .00 .00
Equity Capital 502.29 501.30 483.48 482.86 481.54
Reserves and Surplus .00 .00 .00 .00 .00
Equity Dividend Rate .00 .00 .00 .00 .00
Agg. Non-Promoter Share(Lakhs) 14952.37 14902.75 14671.87 14641.01 14574.75
Agg. Non-Promoter Holding(%) 59.60 59.40 60.70 60.60 60.50
Government Share .00 .00 .00 .00 .00
Capital Adequacy Ratio .00 .00 .00 .00 .00
EPS(Rs.) 10.75 11.19 11.56 9.86 9.27

35. 35 | P a g e
Shareholding Pattern - HDFC Bank Ltd.
Holder's Name No of Shares % Share Holding
Promoters 543216100 21.63%
Foreign Institutions 815080613 32.45%
General Public 211501179 8.42%
Other Companies 197544155 7.87%
NBanksMutual Funds 186955308 7.44%
Financial Institutions 75038310 2.99%
Foreign NRI 7322412 0.29%
Central Govt 1742903 0.07%
Others 42505 0%
Foreign Ocb 10075 0%

36. 36 | P a g e
Financial Highlights:-
2005-2006 2006-2007 2007-2008
Interest income 4,547.26 7,055.35 10,530.43
Interest expense 1,929.50 3,179.45 4,887.12
Net interest income 2,617.76 3,875.90 5,643.31
Other income 1,237.08 1,679.21 2,495.94
Net revenues 3,854.84 5,555.11 8,139.25
Operating costs 2,116.82 2,975.08 4,311.03
Operating result 1,738.02 2,580.03 3,828.22
Provisions and contingencies 484.51 941.28 1,547.59
Loan loss provisions 484.21 877.13 1,278.84
Others 0.30 64.15 268.75
Profit before tax 1,253.51 1,638.75 2,280.63
Provision for taxation 382.73 497.30 690.45
Profit after tax 870.78 1,141.45 1,590.18
Funds :
Deposits 55,796.82 68,297.94 100,768.60
Subordinated debt 1,702.00 3,282.60 3,249.10
Stockholders’ equity 5,299.53 6,433.15 11,497.23
Working funds 73,506.39 91,235.61 133,176.60
Loans 35,061.26 46,944.78 63,426.90
Investments 28,393.96 30,564.80 49,393.54
Key Ratios :
Earnings per share (`) * 5.58 7.26 9.24
Return on average networth 17.47% 19.40% 16.05%
Tier 1 capital ratio 8.55% 8.58% 10.30%
Total capital ratio 11.41% 13.08% 13.60%
Dividend per share (`) * 1.10 1.40 1.70
Dividend payout ratio 22.55% 22.92% 22.17%
Book value per share as at March 31 (`) * 33.85 40.28 64.88
Market price per share as at March 31 (`) ** 154.85 190.83 266.25
Price to earnings ratio 27.74 26.29 28.80
` 1 Crore = ` 10 Million

37. 37 | P a g e
2008-2009 2009-2010 2010-2011 2011-
2012
2012-2013 2013-2014 2014-2015
16,584.01 16,467.92 20,380.77 27,874.19 35,064.87 41,135.53 48,469.91
8,911.10 7,786.30 9,385.08 14,989.58 19,253.75 22,652.90 26,074.23
7,672.91 8,681.62 10,995.69 12,884.61 15,811.12 18,482.63 22,395.68
3,700.65 4,573.63 4,945.23 5,783.62 6,852.62 7,919.64 8,996.34
11,373.56 13,255.25 15,940.92 18,668.23 22,663.74 26,402.28 31,392.02
5,950.54 6,475.71 7,780.02 9,277.64 11,236.11 12,042.20 13,987.55
5,423.02 6,779.54 8,160.90 9,390.59 11,427.63 14,360.08 17,404.47
2,123.78 2,490.40 2,342.24 1,877.44 1,677.01 1,588.03 2,075.75
1,970.35 2,288.74 1,198.55 1,091.77 1,234.21 1,632.58 1,723.58
153.43 201.66 1,143.69 785.67 442.80 (44.56) 352.17
3,299.24 4,289.14 5,818.66 7,513.15 9,750.62 12,772.05 15,328.72
1,054.31 1,340.44 1,892.26 2,346.08 3,024.34 4,293.67 5,112.80
2,244.93 2,948.70 3,926.40 5,167.07 6,726.28 8,478.38 10,215.92
142,811.58 167,404.44 208,586.41 246,706.4
5
296,246.98 367,337.48 450,795.65
8,738.58 6,353.10 7,393.05 11,105.65 16,586.75 16,643.05 16,254.90
14,646.33 21,519.58 25,376.35 29,924.37 36,214.15 43,478.63 62,009.42
183,270.77 222,458.57 277,352.59 337,909.5
0
400,331.90 491,599.50 590,503.08
98,883.05 125,830.59 159,982.67 195,420.0
3
239,720.64 303,000.27 365,495.04
58,817.55 58,607.62 70,929.37 97,482.91 111,613.60 120,951.07 166,459.96
10.57 13.51 17.00 22.11 28.49 35.47 42.15
16.12% 16.80% 16.52% 18.37% 20.07% 20.88% 20.36%
10.58% 13.26% 12.23% 11.60% 11.08% 11.77% 13.66%
15.69% 17.44% 16.22% 16.52% 16.80% 16.07% 16.79%
2.00 2.40 3.30 4.30 5.50 6.85 8.00
22.17% 21.72% 22.72% 22.70% 22.77% 22.68% 23.62%
68.86 94.02 109.09 127.52 152.20 181.23 247.39
194.68 386.70 469.17 519.85 625.35 748.80 1,022.70
18.42 28.62 27.59 23.51 21.95 21.11 24.26

38. 38 | P a g e
CONCLUSION:-
 “Success is achieved by those who try where there is nothing to lose
by trying and a great deal to gain if successful, by all means try”
 Such results and conclusions are definitely helpful in order to
achieve goals of the organization in this modern business world.
 There is a lot to be said for valuing a company, it is no easy task. I
hope that I have helped shed some light on this topic and that you will
use this information to make educated investment decision.

39. 39 | P a g e
BIBLIOGRAPHY
Websites:-
 http://www.google.com/
 www.hdfcbank.com
 www.wikipedia.org
 http://economictimes.indiatimes.com/hdfc-bank-
ltd/profitandlose/companyid-9195.cms
 https://en.wikipedia.org/wiki/HDFC_Bank
 Annual Report of HDFC Bank 2014-15 From HDFC bank.com