4. Key components to Motivate People to
Buy
1.Understand Your Customers - Start by identifying your customers by age, gender, race,
income levels, and marital and parental status. Hold a focus group or conduct a survey of your
customers to find out why they buy your products
2.Refine Your Product - examine your product to determine if it delivers precisely what your
buyers want.
3.Consider Pricing Strategies - People are motivated to buy products based on both high and
low price points.
4.Sell the Benefits - Once you have potential customers interested, give more information on
the product, such as features, price,etc
5.Create a Brand - The more you can niche your product, the more brand loyalty you can build.
