This proposal outlines a social media strategy for Nevada State College. It notes that the college has 3,500 undergraduate students who are primarily in-state residents between the ages of 18-24. The largest degree programs in 2014-2015 were in health professions, psychology, and education. The proposal recommends focusing social media efforts during key times in the enrollment cycle and academic year. It provides options for monthly retainer packages that include account management, content creation, reporting, and on-campus support for $3,900-$6,600 per month.

1. PROPOSALFORSOCIALMEDIANevada State College
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PROPOSALFORSOCIALMEDIA
Nevada State College
June 24, 2016 // Prepared by:

2. PROPOSALFORSOCIALMEDIANevada State College
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AUDIENCES - STUDENTS
STUDENTPOPULATION
3500 ALLUNDERGRAD[ ]
18TO1[ ]STUDENT-TO-FACULTYRATIO
BACHELOR COMPLETIONS 2014–2015
(NUMBER OF AWARDS CONFERRED)
PROGRAM NAME COMPLETIONS
Health Professions & Related Programs 145
Psychology 54
Education 49
Business, Management, Marketing & Related Support Services 45
Biological and Biomedical Sciences 30
Multi/Interdisciplinary Studies 18
Homeland Security, Law Enforcement, Firefighting
and Related Protected Services
11
History 9
English Language & Literature/Letters 8
Visual & Performing Arts 4
Natural Resources & Conservation 4
TOTAL 375
Source: http://nces.ed.gov/collegenavigator/?q=nevada+state+college&s=all&id=441900

3. PROPOSALFORSOCIALMEDIANevada State College
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00 10 20 30 40 50 60 70 80 90 100
In-state
Out-of-state
Foreign Countries
Unknown
99%
1%
0%
0%
36%
Full-time
Part-time
64%
ATTENDANCE
STATUS
STUDENT RESIDENCE
STUDENT AGE
00 10 20 30 40 50 60
24 & Under
25 & Over
Age Unknown
42%
58%
0%
Source: http://nces.ed.gov/collegenavigator/?q=nevada+state+college&s=all&id=441900
AUDIENCES - STUDENTS

4. PROPOSALFORSOCIALMEDIANevada State College
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00 10 20 30 40 50
Caucasian
Native Hawaiian
Hispanic/Latino
African American
Asian
Native American
or Alaskan Native
Multiple Ethnicities
Other / Unknown
Undisclosed
4%
44%
6%
0%
0%
2%
22%
11%
10%
STUDENT ETHNICITY
24%
Male
Female
76%
STUDENT
GENDER
Source: http://nces.ed.gov/collegenavigator/?q=nevada+state+college&s=all&id=441900
AUDIENCES - STUDENTS

5. PROPOSALFORSOCIALMEDIANevada State College
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OPPORTUNITIES - SEASONALITY
“Always On” Approach to Push for Enrollment
August October December February April JuneSeptember November January March May July
Light to Moderate Push Light Push Heavy Push
MassMedia recognizes that there are times of the year to push heavier for enrollment and recognition.
• The school year is an important time to align enrollment messaging with the application cycle for next year’s
incoming students, while also focusing on existing students and campus life.
• Early summer is a time of recognition and storytelling – highlighting graduation and the bright future ahead.
• Late summer is the time to increase the frequency of posts promoting enrollment opportunities and financial
assistance availability.

6. PROPOSALFORSOCIALMEDIANevada State College
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OUR PROCESS
The MassMedia team deploys a standard monthly process to stay on track.
1st–15th 15th–End of Month
Discovery
Insights
Briefing,
Prioritization
Brainstorm
Analyze Results
Optimize
Draft One
Content
Calendar
Schedule
Deploy
Content
NSC Review
Approval

7. PROPOSALFORSOCIALMEDIANevada State College
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PROPOSED SOCIAL MEDIA MONTHLY RETAINER*
• Account management
• Content development
• Posting on all channels
• Short reporting
$3,900/monthly 30 hours
($130 per hour)
• Account management
• Content development
• Posting on all channels
• General reporting
• Planning + strategy
$5,625/monthly 45 Hours
($125 per hour)
• Account management
• Content development
• Posting on all channels
• In-depth reporting/measurement/evaluation
• Planning + strategy
• On campus support
• Unique creative
$6,600/monthly 55 hours
($120 per hour)
*Costs do not include an advertising budget.

8. PROPOSALFORSOCIALMEDIANevada State College
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THANKYOU.
June 24, 2016 // Prepared by:
Nevada State College