Grow Your Business In The Cloud Clould Computing Explained for Everyday Business People

1. Putting the pieces together
By Vernon Keenan vern@Telnexus.com (510) 859-7000
CEO of Telnexus, Presented June 17, 2015

2. Information Technology managed for you as a
service over the Internet
Accessible anywhere
Backed up and redundant
The web browser is your universal interface

4. Frees Users From “Data Jail”
Information is no longer locked in a computer
Moves Capital Expenses (CapEx) to Operating
Expenses (OpEx)
Increases cash flow
Data Storage Is Safer
Relieves users of data backup and system upkeep
responsibilities

5. Dynamic
New services can be provisioned very quickly
Super Scalable
The sky is the limit in terms of capacity
Continuous improvement of applications
No more version upgrades

6. End User
• Gmail
• Dropbox
• MailChimp
• Telnexus
• QuickBooks
Developer
• Salesforce
• Heroku
• EngineYard
Infrastructure
• Amazon
• Microsoft
• Google

7. SaaS – Software as a Service
Ready-to-use applications
 QuickBooks Online, Gmail, Dropbox, Box,Telnexus
PaaS – Platform as a Service
Platforms used by programmers to deliver
customized applications
 Salesforce, Heroku, EngineYard
IaaS – Infrastructure as a Service
Virtual servers set up by subscriber
 Amazon AWS, Microsoft Azure, Google Compute

8. Depends on good Internet connectivity
OpEx will exceed CapEx over time
Increases switching costs
Exporting data can be problematic
Security Concerns
Industry standards
Password vulnerabilities

9. No Brainer – Best Way To Use The Cloud
Email, Calendar & Task Management
Google Apps for Work – $50/user/year
Office 365 Exchange Online – $60/user/year
File Storage
Google Drive – Included with Google Apps
OneDrive – Included with Office 365
Box – Better than Dropbox for business apps

10. Good Idea – Decreases Server Dependence
Accounting
QuickBooks Online – From $10 to $40 / month
Xero – From $10 to $70
Customer Relationship Management
Bullhorn – From $100 / month
Salesforce – From $50 to $125 / month

11. Another Good Idea with Widespread
Adoption
Messaging Apps
Skype for Business
Google Hangouts
Business Voice
Telnexus
Our competitors: RingCentral, 8x8, Nextiva, Comcast

12. Accounting
 QuickBooks Online
 Xero
 Freshbooks
Backup
 Carbonite
Sales
 DocuSign
 EchoSign
Attendance
 Harvest
 OfficeTime
Marketing
 MailChimp
 SurveyMonkey
CRM
 Salesforce
 Bullhorn

13. Back up the Internet
Get a backup service provider for your business
premises
Learn how to use your phone or tablet as a hotspot
Manage “Shadow IT”
Make some rules about who can subscribe to
cloud services

14. Use good networking gear
Avoid consumer-grade routers
Telnexus recommends Cisco Meraki security
appliances
Keep track of Expenses
Watch out for “Cloud Sprawl” and keep a
spreadsheet of all cloud services and fees

15. Factors For Success
Highly Mobile
Workforce
Few existing
applications
Little or no on-site
servers
Factors For Concern
3rd Party On-
Premises Apps
> 10 server users
Older Windows-
based sites

16. Projects Worth Doing
Microsoft Exchange Server retirement and
migration to Office 365
File Server retirement and migration to Box
On-Site PBX retirement and migration to Telnexus

17. Location Independence
Add new branches or work remotely with no IT
concerns
Simplifies new employee onboarding
Just add a user on a web control panel
No concerns about server capacity

18. Simplify Computer Management
Mac or PC work the same
Chromebook, Chomebox, Chromebase are cheap
alternatives
Avoid Buying Servers
Use a IaaS service provider instead to avoid
hardware headaches

19. GrowYour Business In The Cloud – Putting the pieces together
By Vernon Keenan vern@telnexus.com (510) 859-7000
CEO of Telnexus, Presented June 17, 2015