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Week Two assignment for Venture-Lab.org

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  1. 1. ButterStix A Compelling, Novel Butter DeliverySystem to build a loyal customer base for your Butter Business
  2. 2. Problem: Butter is a generic food commodity Price-point competition is killing your profit margins
  3. 3. Butter may be a food commodity but Package your butter into our Butterstix system and set your brand apart from all the rest
  4. 4. Our PromiseWe can provide manufacturerswith a unique system to lock in your butter customers. We use an inexpensive,reusable device to measure butter and delivery butter for customers
  5. 5. Customers want:1) Accurate Measurement of Butter2) Dietary Information about Butter3) Clean, hands-free spreading of butter for baking pans and sliced bread4) Easy clean-up and storage between butter usages5) Environmental friendly packaging
  6. 6. Customer SurveyWhat say customers they want • Packaging for butter that allows accurate measurement of the amount of butter needed without having to touch paper packaging or move it into a measuring cup. • Packaging might look like a glue stick, with easy marked measurements - with each turn being 1/8 teaspoon of butter. • Packaging that would allow you to grease a pan or butter bread without getting buttery hands
  7. 7. Butterstix System Design1) Your Branded Butter in our retail tube2) Butter extruder/pusher3) Pan and Bread slice Buttering Device
  8. 8. Direct value to customersThis product will allow people tomeasure their dietary intake moreeasily with butterIt also will prevent greasy handswhen greasing a pan or piece ofbread
  9. 9. Customers who particularlyValue our Butterstix system1) People who want to watch theirfat or calorie intake.2) People who bake often3) Working mothers who want toolsto make using their kitchen easier
  10. 10. Butterstix Product DesignCalibrated Syringe-like butter tubeswith your Butter Brand prominentlyfeatured!Markings on sides of butter tube for:1) Calories2) Fats3) Cholesterol4) Teaspoons
  11. 11. Picture of our System
  12. 12. How Do customers Use the Butterstix system ?* Remove from refrigerator* 30 seconds in the microwave* Place Butterstix into delivery frame* Turn screw until exact amount of butter delivered* Use pan-buttering attachment if desired* Place left-over butter back in refrigeratorCouldn’t be easier to use!
  13. 13. Manufacturing Considerations1) Low-cost of manufacturing for filling syringes with butter2) Plastic syringes provide good protection from oxidation3) Syringes pack tightly in shipping boxes4) Syringe butter volume in similar to exist “4 oz. sticks” of butter5) Can be packaged 4 to a shelf-box like existing square stock6) Can use existing distribution networks and shelving7) Fully Disposable butter packaging8) Low manufacturing costs for extrusion device (approx $4 per unit)
  14. 14. Product characteristics* Fully Microwavable* Easy to store in refrigerator* Reusable Extrusion device is washable* Syringe materials and pan buttering plastics are Recyclable (Type 5 plastic)
  15. 15. Initial Marketing Strategy* Give away the extrusion devices* Use in-store demonstrations* Raffles and door prizes in stores
  16. 16. PromotionsWe will help you build a loyalcustomer base:1) ButterBucks coupon campaign2) Cash for recycled Butterstix casings3) Cooking show promotions4) Internet promotions
  17. 17. Customers will come to rely on your Branded Butter for their butter needs Your customers will butter your bread with our Butterstix device.