Week Two assignment for Venture-Lab.org

1. ButterStix
A Compelling, Novel Butter
Delivery System to build a loyal
customer base for your Butter
Business

2. Problem: Butter is a generic food
commodity
Price-point competition
is killing your profit margins
Solution : Butterstix
Make your Butter Brand unique!

3. Butter may be a generic food
commodity, but
Butter delivery
systems are not!
Package your butter into our
Butterstix system and set your
brand apart from all the rest

4. Our Promise
We can provide manufacturers
with a unique system to lock in
your butter customers.
We use an inexpensive,
reusable device to measure
and deliver your branded
butter to customers

5. Customers want:
1. Accurate measurement of butter
2. Dietary information about fat intake
3. Clean, hands-free spreading of
butter for baking pans and sliced
bread
4. Easy clean-up and storage between
butter usages
5. Environmentally friendly packaging

6. Customer Survey:
What customers say they want
● Packaging for butter which allows accurate
measurement of the amount of butter needed
without having to touch paper packaging or
move it into a measuring cup.
● Packaging with easy marked measurements
- each turn of our product doles out exactly
1/8 teaspoon of butter!
● Packaging that would allow you to grease a
pan or butter bread without getting buttery
hands

7. Butterstix System Design
Three part delivery system:
1) Your Branded Butter in our retail
tube
2) Butter extruder/pusher
3) Pan and Bread slice Buttering
Device

8. Direct value to customers
The Butterstix system allows people to
measure their dairy fat dietary intake
more easily
It also will prevent greasy hands when
greasing a pan or piece of bread
Our materials allow customers to work
with melted/soft butter in a neat package

9. Customers who particularly
Value our Butterstix system
1) People who want to watch their
fat or calorie intake.
2) People who bake often
3) Working mothers who want
tools to make using their kitchen
easier

10. Butterstix Product Design
Calibrated Syringe-like butter
tubes with your Butter Brand
prominently featured!
Markings on sides of butter tube
for:
1) Calories
2) Fats
3) Cholesterol
4) Teaspoons

11. Picture of our System

12. How Do Customers Use the
Butterstix System ?
* Remove from refrigerator
* 30 seconds in the microwave (to improve texture)
* Place Butterstix into delivery frame
* Turn screw until exact amount of butter delivered
* Use pan-buttering attachment if desired
* Place left-over butter back in refrigerator
Couldn’t be easier to use!

13. Manufacturing Considerations
1) Low-cost of manufacturing for filling syringes with butter
2) Plastic syringes provide good protection from oxidation
3) Syringes pack tightly in shipping boxes without deforming
4) Syringe butter volume is similar to existing “4 oz. sticks” of butter
5) Can be packaged 4 to a shelf-box like existing square stock
6) Can use existing distribution networks and shelving
7) Fully Disposable butter packaging
8) Low manufacturing costs for extrusion device (approx $4 per unit)

14. Product characteristics
* Fully Microwavable
* Easy to store in refrigerator
* Reusable Extrusion device is washable
* Both Extrusion device and tubes are
brandable
* Syringe materials and pan buttering
plastics are Recyclable (Type 5 plastic)

15. Initial Marketing Strategy
* Give away the extrusion devices
* Use in-store demonstrations
* Raffles and door prizes in stores

16. Promotions
We will help you build a loyal
customer base:
1) ButterBucks coupon campaign
2) Cash and coupons for recycled
Butterstix casings
3) Cooking show promotions
4) Internet promotions

17. Customers will come to rely on
your Branded Butter for their
butter needs
Your customers
will butter your
bread with our
Butterstix device.