Product packaging milk products - Keerthan G

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Product packaging milk products - Keerthan G

  1. 1. Keerthan G IIM Indore
  2. 2. Industry – Food Product Category- Milk products Brand-
  3. 3. Overiew Amul is a household name in the Indian scenario. It is well known for its unique advertisement campaigns and packaging. In the case of ‘Milk products’ it is not only necessary for the packaging to be attractive and attention drawing but also to maintain the quality intact for a ling time as the products are highly perishable. Amul has many products like milk, butter, cheese, spreads etc under its portfolio.
  4. 4. Milk PacketMilk Tetra Pack(Long life)
  5. 5.  Printed Corrugated Cartons  International Tub pack for Aeroplanes
  6. 6. Glass bottle Regular Can
  7. 7. Pouch Tin
  8. 8. Tub Choco syrup ( Plastic bottle

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