Recommended
More Related Content
Similar to Instagram for Business by Team 2 of DSMM
Similar to Instagram for Business by Team 2 of DSMM (20)
Recently uploaded
Recently uploaded (20)
Instagram for Business by Team 2 of DSMM
- 1. By Gopika Shree V (33017) Velvizhi P (33056) Afsar Mohamed A (33062) Priyadarshini S (33095) Sam Bryan (33100)Bharathidasan Institute of Management, Trichy for Business
- 3. User Data Snippets - World Over 700 million worldwide Instagrammers Over 400 million Instagrammers every day 80% of Instagrammers follow a business on Instagram 250 million+ Instagrammers uses stories every day 60% of people discover new products on Instagram 75% of Instagrammers take action after being inspired by a post
- 4. Number of users (Jan ‘13 – Apr ‘17) - World
- 5. User Data Snippets - India 4.71% - India 95.29% - Rest of the World Percentage of Indian Instagram users
- 6. Integrate your contacts from other channels Use analysis tools Strategies for Corporates
- 7. Develop content themes & Keep the community engaged
- 8. Use smart #hashtags Highlight UGC from your community Influencer Marketing
- 9. • Be creative and use original content • Talk about the experience than the product Best Practices
- 10. • Stay consistent and relevant • Use relevant hashtags depending upon the post/event Best Practices
- 11. • Engage with your audience • Promote User Generated Content Best Practices
- 12. • Leveraging celebrities Best Practices
- 13. • Tell a story with an emotional connect Best Practices
- 14. • Making the account private • No link to bio to drive clicks and traffic Common Pitfalls
- 15. • No goal driven strategy • Posting duplicate photos • Low quality images • Improper use of hashtags • Not posting consistently • Not engaging with your audience • Not responding to user comments Common Pitfalls
- 16. • Comments received • Engagements per follower • Followers growth rate • Referral traffic • Growth of hashtags • Instagram stories metrics • Competitors Metrics to measure growth
- 17. Metrics to measure growth
- 18. • Identify your audience • Keep a consistent identity • Use a clickable link in your bio • Use relevant hashtags/create your own unique hashtags • Write inviting, active captions • Offer promotions and exclusive announcements to followers • Jumpstart your engagement with contests • Promote events, use geo-tag and share exclusive insider access • Measure your success • Respond to your audience • Include a CTA in your promotion Strategies for getting sales leads
- 19. Case Studies - Kingfisher
- 20. Chumbak
- 21. Mercedes - Benz Mercedes saw a 27pt lift in ad recall, 5 point lift in campaign awareness and a 6 point lift in message association.