Summary of the Market Insights Seminar Series presented in August 2010

1. Melbourne
10th August 2010
Sydney
12th August 2010
• Market Insights
• Centralised Data Solutions
Presented by Adrian Ewart, Nick Banbury (Sydney) and Peter Aitken
(Melbourne)
Introduction
Veda Advantage Solutions Group Pty Ltd (VSG) successfully held its
latest pair of Market Insight Seminars in Melbourne and Sydney this
month.
The aim of the Insights Series is to provide marketers from a range
of backgrounds with the opportunity to take a step back from their
normal routine and get a clearer understanding of interesting
developments in the marketing world.
These insights are drawn from the experience of our Consulting
Team, both with regards to general trends across a number of
industry sectors and visibility of strategies being exhibited
overseas. Naturally the presentations do not rely on pure anecdotal
evidence, but are supported by objective analysis and statistical
trends.
The latest seminar followed our normal formula by examining two
subjects. The first being the ongoing trends of the financial
markets and how this reflects on consumer confidence. The second
reflected the growing ease with which organisations can centralise
their customer data and leverage it to improve customer
communication particularly for on-line applications.
VEDA ADVANTAGE SOLUTIONS GROUP
Tel: 1300 783 099 Email: salesvsgau@vedaadvantage.com
www.vedaadvantage.com

2. Melbourne
Market Insights 10th August 2010
VSG has access to a broad range of information sources, some of
them unique to Veda Advantage, and others that are available Sydney
through a range of public sources. The principle that has been 12th August 2010
established from past seminars is that the demand for credit
products is intrinsically entwined with consumer confidence and
the performance of the ASX.
This was clearly demonstrated in the seminars conducted a year ago
when the predicted trends accurately indicated that the GFC was
starting to have a diminishing impact on the economy. During the
latest seminar it was demonstrated how the economy is still on a
road to recovery.
This was supported through evidence in demand for credit,
movements in the ASX and consumer confidence. It was also
substantiated that there is a strong link between consumer
confidence and fluctuations in interest rates.
VEDA ADVANTAGE SOLUTIONS GROUP
Tel: 1300 783 099 Email: salesvsgau@vedaadvantage.com
www.vedaadvantage.com

3. Melbourne
10th August 2010
Sydney
12th August 2010
Regarding the financial sector, analysis over time demonstrated
the impact of the GFC on the ‘big four’ banks particularly the
flight to quality. More interestingly it would seem that as the
market has picked up this trend has started to reverse.
VEDA ADVANTAGE SOLUTIONS GROUP
Tel: 1300 783 099 Email: salesvsgau@vedaadvantage.com
www.vedaadvantage.com

4. Melbourne
10th August 2010
Centralised Data Solutions
Sydney
The second presentation was based around centralising customer
12th August 2010
data for marketing purposes. Based upon trends that are evident
from the popularity of various systems across Europe and the USA,
this is becoming an increasingly common practice. This was
reinforced by presentations at the recent 2010 ADMA forum,
where a number of leading organisations discussed how their
systems were proving successful in improving customer
communications serving customer needs in a real-time
environment.
During the seminar a number of key elements were discussed that
may be driving this trend, these included that it is becoming
increasingly easier and cheaper to develop this type of system
and that it has distinct applications related to on-line marketing
and serving customers in real time.
Consolidating Silos
The presentation covered some of the basic principles of the
development of a centralised data environment (e.g. establishing a
single customer view), covering off on the barriers that this would
normally face, and how these can be overcome.
VEDA ADVANTAGE SOLUTIONS GROUP
Tel: 1300 783 099 Email: salesvsgau@vedaadvantage.com
www.vedaadvantage.com

5. Melbourne
10th August 2010
Single Customer View
Sydney
12th August 2010
VEDA ADVANTAGE SOLUTIONS GROUP
Tel: 1300 783 099 Email: salesvsgau@vedaadvantage.com
www.vedaadvantage.com