1. • Interests:
• Creative writing
• Reading
• Indie/pop music
• Age: 16+
• Gender:
Women
• Rebellious
• Outgoing
• Would usually download music but sometimes buys albums.
• Prefer music that illustrates a certain message.
• Uses the internet regularly/daily
Women 90%
Male 10%.
• In education 70%
• Working 30%
• Life style:
• Likes their own company
• Cares highly about their appearance
• Shops in clothes shops such as Topshop, New look and River island.
• Owns a smartphone and laptop/computer.