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UGC=WTF?    *attribution Erin Knight                               Vanessa Gennarelli                               @mozza...
STRATEGIES: CURATION•Curation: shine a light on folks who do it well•Give ‘em some status     *attribution Scratch & @kiss...
STRATEGIES: GIVE ‘EM TOOLS                         •Supply                          sample                          conten...
STRATEGIES: AWESOME HELPCONTENT• Interweave great  help content  when users  need it• Result: less user  error,           ...
STRATEGIES: CREATEAWESOME RESOUCES                         • External help                           content is           ...
STRATEGIES: REAL LIFEAPPLICATIONS• Encourage folks to think about the  consumer-side• “Would you hire someone with this ba...
STRATEGIES: SAFEGUARDS•What can you do to QA or ensure quality?•Community review?                *attribution Mailchimp   ...
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User Generated Content & Badges

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Unconference presentation at DML Badges @ Duke University. Presented September 21 2012 at HASTAC.

Published in: Education
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User Generated Content & Badges

  1. 1. UGC=WTF? *attribution Erin Knight Vanessa Gennarelli @mozzadrella CC-BY
  2. 2. STRATEGIES: CURATION•Curation: shine a light on folks who do it well•Give ‘em some status *attribution Scratch & @kissane Vanessa Gennarelli @mozzadrella CC-BY
  3. 3. STRATEGIES: GIVE ‘EM TOOLS •Supply sample content as a good*attribution Verifyapp default Vanessa Gennarelli @mozzadrella CC-BY
  4. 4. STRATEGIES: AWESOME HELPCONTENT• Interweave great help content when users need it• Result: less user error, *attribution airbnb frustration, better content Vanessa Gennarelli @mozzadrella CC-BY
  5. 5. STRATEGIES: CREATEAWESOME RESOUCES • External help content is usually boring • Make your resources zippy, fun, something people want to*attribution Mailchimp use Vanessa Gennarelli @mozzadrella CC-BY
  6. 6. STRATEGIES: REAL LIFEAPPLICATIONS• Encourage folks to think about the consumer-side• “Would you hire someone with this badge”• Keeps the imagery and tone more relevant, less corn syrupy Vanessa Gennarelli @mozzadrella CC-BY
  7. 7. STRATEGIES: SAFEGUARDS•What can you do to QA or ensure quality?•Community review? *attribution Mailchimp Vanessa Gennarelli @mozzadrella CC-BY

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