There are four main components to our Active Communication Experience: Listen, Collaborate, Perform, and Report. These pieces combine to form a Continuous Loop Process; once we engage, the process does not end—it only builds momentum, creating scalable historical knowledge that ties together your current event to all upcoming events.

1. Your General Service Contracting Solution
before, during, and after the show.
VA L L E Y ’ S A C T I V E C O M M U N I C AT I O N E X P E R I E N C E
E X P L O R E

2. LISTEN COLLABORATE
REPORT PERFORM
LEARN
CLIENT
PRE-
EVENT
POST-
EVENT
SHOW
SITE
There are four main components to our Active
Communication Experience: Listen, Collaborate,
Perform, and Report. These pieces combine to form a
Continuous Loop Process; once we engage, the process
does not end—it only builds momentum, creating scalable
historical knowledge that ties together your current
event to all upcoming events. This provides continuity
for you even when individuals come and go from your
organization, or change event responsibilities, at any
point in the process.
The Active Communication Experience is not new to
Valley; it is not an experiment for just a few events. It is
an established process that has been perfected over the
last 42 years. During that time, we have become skilled
at marrying previous events, from other general service
contractors, into current events, as well as understanding
and translating all previous historical information,
removing the concern of “starting from scratch”.
Here at Valley, we strive to be your best vendor and
partner. Through each step of the process, we are
listening, collaborating, performing, and reporting. That’s
what the Active Communication Experience is all about.
We keep our lines of communication open, guaranteeing
transparency throughout our relationship.
Valley’s Active Communication Experience

3. “Our staff ’s ongoing communication with the many Valley
departments was always received in a friendly and helpful manner.”
We recognize that in order for us to understand your needs, your struggles, and everything that is important to you
and the success of your event, it is essential for us to maintain an open line of communication with you, and listen
to your concerns and requests every step of the way.
This is the first step of the Active Communication Experience.
We’re always listening to you, because we are a reflection
of your organization. Your success is our success. So, how
do we listen? We listen from an unassuming position; our
process works for any and all events. When we listen, it not
only reinforces our knowledge of your organization and its
needs, it also builds trust. It shows that we are available,
removing unknown variables, and building confidence
through understanding. There’s no reason to fear making
the switch to Valley. We will help you make the transition
with complete assurance that all of your needs will be met
with honesty, integrity, and credibility.
LISTEN COLLABORATE
REPORT PERFORM
How does Valley listen to its clients?
1

4. The key to a successful collaboration, the second step of Valley’s Active Communication Experience, relies on
listening, as we continue to educate ourselves on your event. From here, we build on our commitment to listen
by taking a consultant-style approach to your needs.
We understand the importance of our success to your career.
To prove this, we deliver feedback in the form of “real-time”
data reporting, which instills confidence in what we provide.
All data and reporting is scalable in your organization from
department to department, manager to manager, and event
to event. That constant stream of data confirms that we are
working non-stop for you, and demonstrates the disciplined
approach and expertise we bring with us.Because
we constantly report on the status of our
servicing process, you will always know the
progression of your event’s details and
information, allowing you to keep your
staff, management, committee, and board
up-to-date. Similarly, our invoice agenda
is also developed and updated in “real-time”
as any changes are made, so you can maintain
a strict budget discipline. These invoice agendas are
98% accurate, and are presented prior to show move-in, so
there are no surprises.
When you hire Valley, you’re not only getting our team,
you’re also gaining access to our 42 years of experience,
our vast portfolio of show structures that you can use as
your palette to build the show’s look, and data to help you
understand the “vendor value” of your event. We use those
resources to educate and assist you in making your event
a success. Understanding the facility, partnerships, rules,
and regulations, as well as having the required permits,
is always Valley’s concern and is a service we provide.
Our continuous updates clearly communicate who is
responsible for what portion of our service work, so you
know exactly who the “go-to” person is along
the way.
Our approach to your event is unique. We
don’t look at it as “just another event”,
we carefully examine what can be done
differently to improve your event in any
way possible. Flexibility is required in our
industry, and is core to our Active Communication
Experience process. We lead the process for you; we are
agents for establishing deadlines, providing reminders, and
doing the job you expect us to do. We never need to be
reminded of the next task or our next responsibility that is
required to ensure your event’s success.
LISTEN COLLABORATE
REPORT PERFORM
How does Valley collaborate with its clients?
2
“Working in
the ‘cloud’ made it
so easy for us to transfer
all the design, graphics,
and floor plan files easily
between our two
teams!”

5. At event time, Valley’s focus turns to the show site to make sure you, your exhibitors’, and your attendees’experience
is exceptional. All understanding and collaborative work is transferred seamlessly to the show site, validating our
process through disciplined, reliable follow-through. We then authenticate the information flow we’ve received
through the first two steps of the Active Communication Experience into the third step—the physical performance.
Live updates continue during this step, so you have
assurances that the show is being set. Furthermore, you
will receive detailed reports on resolution of items, not just
a vague “we took care of it”. These updates are sent daily
via e-mail, keeping you aware of any exhibitor issues as
they occur, allowing you to confirm that they are satisfied
with the resolution. Daily meetings are also held to preserve
confidence in the progress of the event. Continued reporting
is a crucial component of Valley’s performance, keeping you
informed of items that may require immediate attention, and
helping you prepare for your next event. Ultimately, when
event time arrives, we execute what we call “rehearsed
improvisation”. We over-prepare for everything before the
event, then rely on our 42 years of industry experience to
solve any complications that may arise during the event.
LISTEN COLLABORATE
REPORT PERFORM
How does Valley perform for its clients?
3
“Daily email show site updates from Valley
to our staff were extremely beneficial.”

6. LISTEN COLLABORATE
REPORT PERFORM
How does Valley report to its clients?
4
“Appreciated the open
lines of communication
from the Sales team,
Client Service Coordinator,
Exhibitor Services and
Show Site Foreman.”
The final step of Valley’s Active Communication Experience is reporting. We act as the historian of your current
events for your future events. We share everything we learned during the event with you, through easy-to-read,
authoritative, and authentic data reports. This historical data becomes an educational mechanism for you and your
staff to utilize and develop future shows.
All invoicing is done within 5 business days of the show’s
close, with a 98% accuracy rate. We have a less than
2% occurrence rate of invoice adjustments, so there are
no unexpected costs. We also provide a full disclosure of
exhibitor order information from your show.
Your final reports are presented in two forms: via hard copy,
a physical “in your hands” tool, and electronically, through
the cloud—which is the easiest to share and use for future
reference. These reports supplement all your other event
data, providing an independent point of reference. Our
seamless service reporting operates under a full disclosure
approach, which demands accountability from all of our staff.
These reports lay out all the facts in black and white, without
any emotional bias.
This process is consistent for all Valley-serviced events,
big or small, and includes a personalized follow-up from
our Account Executive and Sales teams to discuss all
aspects of the event, our performance, and any criticisms or
concerns regarding Valley, before the Active Communication
Experience resumes for your next event.

7. Your Valley
Active Communication Experience
S TA R T S H E R E
Our Active Communication Experience is a tool designed to ensure we are focused
on the client, exhibitor, and attendees’ enhanced experience year after year. It is not
a program; it is the backbone of how we work with each and every client. The process
provides benefits to you and your event, without requiring anything from you or your
team. On the contrary, the Active Communication Experience is all about how we work for
you, providing constant feedback about your current event, while developing the building
blocks for future events.
To start your own Active Communication Experience, contact Valley to set up a 15 minute,
no-obligation presentation today.
Valley Expo Displays Better Ideas. Better Results.
General Service Contracting • 815-873-1500 • www.valleyexpodisplays.com
For over 40 years, our clients have benefited from our active communication experience while
we provide their tradeshow and event General Service Contracting. Since 1972, Valley has
diligently worked to become the most valued partner to show producers and exhibitors all over
the country. With offices in Chicago, Milwaukee, and Madison, we are strategically located to
help our customers make their show a success.

8. Valley Expo Displays Better Ideas. Better Results.
General Service Contracting • 815-873-1500 • www.valleyexpodisplays.com
C H I C A G O • M I L W A U K E E • M A D I S O N