Valgen Data Services

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Enterprise Data Quality Services
“Data Quality at the Speed of Business”
February 2018

2. Valgen Inc © 2009-2018All Rights Reserved
Challenges we address
Data
• Bad/Incomplete/delayed
• Lack 360 view, disparate
• Not ready to support AI &
predictive analytics
Analytics
• Lack resources/bandwidth
• Starved for CXO insights
• Latency from insight to
action
Execution
• Reps can’t access key data
• Gaps in sales & marketing
alignment
• Implementations delayed
due to poor data/orgs
We deliver data strategies that accelerate revenue

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Unmanaged data is the silent killer
Challenge:
• Multiple Data Sources
• Redundant Tools & Processes
• Many Salesforce Orgs
Consequence:
• Not talking to each other
• Overpaying for data
• Low user morale

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Input
Cleanse
DedupeValidate
Enrich
Output
Multiple methods are Band-Aid's to data quality
Data Loader
Informatica
Legacy scripts
Excel
Service Bureau (Email/phone..)
Admins/Temps
CRM Fusion
Custom Consulting
Dupe Blocker
Manual Checking
Ask Reps
Service Bureau
D&B
DiscoverOrg
Fleet Data
ETL Tools
IT teams

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Input
Cleanse
DedupeValidate
Enrich
Output
But Maximize Quality, Minimize Spend with 1-stop
Holistic Approach
Cut overhead
Reduce Latency
Highly Scalable
Best Practices

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Savings
Agility
InnovationExecution
Focus
When Valgen manages data, customers get…

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Structured, Step by Step Engagement
Assess Cleanse Enhance Maintain
• Get Requirements
• Metadata analysis
• Field correctness
• Build a plan
• Standardize
• Cleanse
• De-dupe
• Advanced Cleanse
• Enrichment
• Segmentation
• Market Data
• Industry Data
• Salesforce Updates
• Validate/maintain
• Marketing & Sales
Process
Valgen delivers a modular approach based on customer’s data maturity
This approach reduces risk, requires minimal resource support

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Valgen managed services = measurable results
Unified Salesforce Org
Happy Salespeople
Unlocked Business Value
Consistent Topline Growth
+
Fewer sources, better quality
Fewer tools, higher consistency
Fewer tactics, more strategy
Valgen Turnkey Services

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Areas of Expertise
Data formatting,
Standardization
Deduplication with
complex fuzzy matching,
field reconciliation and
record survivorship
Address, phone & email
validation
Append of contact info &
demographics
Verticals
High Tech
Retail
SaaS
Automotive/
Commercial
Horizontal
Solution Offering
Merging Orgs
Industry/Market Sizing
Analytics Cloud/Einstein
data readiness & implement
Marketing Cloud data
readiness & implement
Reporting/Dashboard
Staging Multi Sourced Data
Expertise, Verticals and Solutions Focus

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Some brands we have worked with…

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“Valgen has quickly become a trusted partner that we
rely on. I cannot say enough about Valgen’s response
times, their ability to turn out quality reports, and their
willingness to work through complex analyses with
varied and disparate datasets.
I would not hesitate to recommend them” Geoff Baillie
Director, Research
& Business Analytics
“Optimize ROI in media campaigns”
The Challenge
Needed a better way to identify success of marketing campaigns with media clients, in this case, Lenovo
The Solution
Valgen’s advanced data cleanse and match accurately finds net new leads to demonstrate campaign effectiveness.
Results
Added 1,645 net new leads with 75% ($2,400) more spend. Valgen generated 30% more leads and $3.4M. With value made
transparent, Lenovo reinstated their media spend cut from prior year.
Customer Success

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Kaushik Ram
Director, Strategic Partner
Marketing & Programs
“Facing tight timelines and aggressive goals, Valgen has
come through with their innovative approach, focus
and dedication to helping us and our partner succeed in
multiple campaigns. They have been the data-driven
asset we needed to count on.”
The Challenge
Dell wanted to find net new “whitespace” beyond what was already with Dell and reseller in specific product categories.
The Solution
Valgen brought both databases together, identified overlap/existing, potential and recommend campaign list.
Results
Dell was able to achieve 100% of net new target for the entire year in less than six months. This framework was also repeated for
multiple resellers later on.
“OEM and reseller whitespace optimization”
Customer Success

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Angie Henkel
Sr. Manager, Global
Database
“Data quality is a continuous process, and
you need discipline to stay focused.
Valgen is a high caliber partner who
invests in your business.”
The Challenge
Verizon was experiencing 100% YoY growth in their Salesforce database for years. They outgrew simple tools and needed
complex rules applied to very large datasets quickly to manage the volume flow and sustain sales growth.
The Solution
For 12+ countries, Valgen build and delivered advanced cleansing, fuzzy matching, field reconciliation and record survivor rules,
as well as lead assignment rules and maintained the process monthly.
Results
The new processes reduced duplication by 30%, enriched 5+ million records and reduced costs by $1.5 million.
“Complex deduplication solution for global growth”
Customer Success

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Dave Brown
EVP, Sales & Marketing
“We don’t know what we don’t know. Valgen‘s been
doing this for many companies, and to bring that
valuable knowledge to the table is important.”
The Challenge
The Business to Professionals (B2P) group needed to consolidate 600+ data feeds from 200+ sources annually, cleanse poor data
quality and enrich coverage, to build a robust marketing automation program.
The Solution
Valgen completed the consolidation – that was incomplete after 1+ years – within 4 months; built a 700K+ database in Salesforce,
updated and validated address, phone, emails and contact info. Reduced update time from 6 months to 6 days.
Results
The B2P group was able to support their growing team of 12+ reps, create targeted segmentation and marketing (which was not
possible previously). Added $6M to revenues in 1 year.
“Consolidate 600+ data sources to accelerate demand gen”
Customer Success

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We make it easy to get started
valgen@client.com

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Thank you for your time
Kimberly Svoboda
(773) 909-4546
kim.svoboda@valgen.com
www.valgen.com
@valgeninc
Thank you!
Contact:
Rico Sharqawi
Director of Sales
(310) 874-3382
rico.sharqawi@valgen.com
www.valgen.com