Where does Viden stand in front of players like Scribd, Slideshare? What is the scenario in an online document repository market? Slideshare vs Scribd

1. World's first crowd-sourced Knowledge Repository
Vaibhav Kabdwal
Rajat Kushwaha

2. Online document search is the new trend
among the students. Most of the students
prefer online document search over search in
library.
Main competitors:
What popular platforms have?
REFERRALSREFERRALS
QUANTITYQUANTITY
FAMILIARITYFAMILIARITY
QUALITYQUALITY
RETENTIONRETENTION
11
55
44
33
22
Market Overview:

3. Current Market Analysis
Scribd Slideshare
Year of Foundation 2007 2006
Revenue1 $7 million $5 million
Alexa Rank (Worldwide) 233 183
Alexa Rank (Country Rank) 159 85
1
http://owler.com
2
http://similarweb.com
2. 2.
Market Analysis:

4. Objectives
Increased Penetration
To reach out to more and more
colleges of India and hence
increase the customer base
Sustainability of Content
Students can access the information and
content which is uploaded by some
other student
Good Quality Content
Having a diverse and large quantity of data
from different colleges in different domains
across the country
Good Quality of Content
Not only quantity but the quality of the
content must be good as well
.
In long term the business model must be
sustainable. A model should not lead to
ultimately company being shut down
Sustainability of website

5. Strategic Implementation Plans
1. Invest in Search Engine Optimization (SEO)
http://similarweb.com
• The biggest contributor to the number of visitors is Google followed by other search engines. Both
the major competitor receive more than 80% traffic from these search engines.
• Students usually like to search the relevant document or content on search engines.
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1

6. 2. Provide incentives to college students to upload content
• Almost all the visitors came from organic search.
• For organic growth quality and quantity of content must be good
• Students are unlikely to switch over from Scribd and Slideshare unless they are
incentivised in the beginning to come to Viden
• Online Quizzes with prize, collaborations with college, incentives for uploading the
content, campus ambassador program etc. must be done to get the attention and
the content.
Scribd Slideshare
http://similarweb.com1
1

7. Challenges to Growth
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03
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Customer Retention: Students are
likely to return to big players, owing to
their massive database
Poor Quality Content Removal:
Removal of poor quality content will
be a big challenge.
Lack of incentive to upload. Making
students upload documents in Viden without
any incentive will be a big challenge
Copyright Issues: Without any check,
the content uploaded on site is highly
likely to be copyright protected. This can
cause legal troubles

8. Thank You