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Philipp Westermeyer - State of the German Internet – Five Paths to Victory in Times of GAFA

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Philipp Westermeyer, Founder of Online Marketing Rockstars, presents "State of the German Internet – Five Paths to Victory in Times of GAFA".
In the wake of the GAFA economy's increasing grip on online marketing, Philipp Westermeyer shares his crucial advice for gaining (and retaining) ground.

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Philipp Westermeyer - State of the German Internet – Five Paths to Victory in Times of GAFA

  1. 1. STATE OF THE GERMAN INTERNET
  2. 2. FIVEPATHS TO VICTORY IN TIMES OF
  3. 3. PATH #1 GO HORIZONTAL
  4. 4. BEAUTY 2018 FASHION 2010 SHOES 2008 PATH#1–GOHORIZONTAL
  5. 5. 201520122010 PATH#1–GOHORIZONTAL
  6. 6. 2008 2018 Hier check ich alles PATH#1–GOHORIZONTAL
  7. 7. PATH #2
  8. 8. SPORT PATH#2–RETAINWITHSUBSCRIPTION COMMERCEENTERTAINMENT
  9. 9. PATH#2–RETAINWITHSUBSCRIPTION
  10. 10. PATH #2
  11. 11. RETAIN WITH CRM PATH#2–RETAINWITHCRM
  12. 12. RETAIN WITH CRM PATH#2–RETAINWITHCRM 12
  13. 13. PATH #3 BY PROVOKING STAND OUT
  14. 14. 25 50 75 100 4.16 6.16 8.16 10.16 12.16 2.17 4.17 6.17 8.17 10.17 12.17 2.18 GOOGLE SUCHVOLUMEN: S.OLIVER TOM TAILOR Mode-Marke Naketano vor dem Aus 03.01.2018 „Ihr könnt doch nicht einfach aufhören“ 04.01.2018 Modemarke „Naketano“ macht Schluss 03.01.2018 NAKETANO PATH#3–STANDOUTBYPROVOKING
  15. 15. PATH#3–STANDOUTBYPROVOKING
  16. 16. CEO AS A BRAND PATH #3 STAND OUT
  17. 17. VIVIENNE WESTWOODKARL LAGERFELD STAND OUT: FASHION DESIGNER ARE BRANDS PATH#3–CEOASABRAND DOLCE & GABBANA WOLFGANG JOOP GIORGIO ARMANIVERA WANG JIL SANDER COCO CHANEL
  18. 18. JEFF BEZOS AMAZON JACK MA ALIBABAJOHN LEGERE T-MOBILE GARY VAYNERCHUK @OMR17 STAND OUT: CEO AS A BRAND PATH#3–CEOASABRAND
  19. 19. DIGITAL PR PATH #4
  20. 20. PATH#4-PR:SUPERINFLUENCERPATH#4–DIGITALPR
  21. 21. TESLA SPACEX BORING PRIVATE AI DECODING ELON MUSK HIS 4 TACTICS PATH#4–DIGITALPR
  22. 22. TESLA SPACEX BORING PRIVATE AI DECODING ELON MUSK #1 FREQUENCY 01.17 02.17 03.17 04.17 05.17 06.17 07.17 08.17 09.17 10.17 11.17 12.17 01.18 ENGAGEMENT PATH#4–DIGITALPR 1.000TWEETS 2017
  23. 23. 01.17 02.17 03.17 04.17 05.17 06.17 07.17 08.17 09.17 10.17 11.17 12.17 01.18 TESLA SPACEX BORING PRIVATE AI ENGAGEMENT PATH#4–DIGITALPR DECODING ELON MUSK #2 ABSURDITY
  24. 24. 04.17 05.17 06.17 07.17 08.17 09.17 10.17 11.17 12.17 01.18 02.18 03.18 TESLA SPACEX BORING PRIVATE AI DECODING ELON MUSK #3 AGENDA SETTING ENGAGEMENT PATH#4–DIGITALPR
  25. 25. 02.17 03.17 04.17 05.17 06.17 07.17 08.17 09.17 10.17 11.17 12.17 01.18 02.18 TESLA SPACEX BORING PRIVATE AI DECODING ELON MUSK #4 AUTHENTICITY ENGAGEMENT PATH#4–DIGITALPR
  26. 26. RESULT PATH#4–DIGITALPR
  27. 27. COMPANIES SEEN AS MOST INNOVATIVE BY GERMAN MANAGERS 01 02 03 04 05 07 08 09 1006 … not mentioned RESULT PATH#4–DIGITALPR
  28. 28. COMPANIES SEEN AS MOST INNOVATIVE BY GERMAN MANAGERS 06 01 … not mentioned 02 03 04 05 07 08 09 10 05 09 …171 02 06 01 0403 07 08 10 ACTUAL R&D EXPENSES RESULT PATH#4–DIGITALPR
  29. 29. PATH #4 DIGITAL PR EVENTS
  30. 30. PATH#4–DIGITALPR:EVENTS
  31. 31. At $1,000, Apple’s iPhone XCrosses a Pricing Threshold 10.09.2017 Apple lays claim to smartphonefuture with new flagship iPhone X 13.09.2017 Apple iPhone X, iPhone 8: Release date, price, key features 15.09.2017 Apple lays claim to smartphone future with new flagship iPhone X 13.09.2017 Why the iPhone X feels like an evolution of the iPhone, but not of the smartphone 13.09.2017 With iPhone 8 and iPhone X, Apple creates another tier of luxury 12.09.2017 Binubuksan ng Apple ang bagong punong barko iPhone X 13.09.2017 Novo iPhone de US$ 999 é recebido com ceticismo pelo mercado 13.09.2017 Новый iPhone X в России будет стоить от 80 тысяч рублей 12.09.2017 Think iPhone X stole the show? Apple’s new ‘spaceship’ is equally stunning 13.09.2017 ¿Tienes 27,000 Pesos?, El iPhone X ya está en preventa en México 12.09.2017 Apple presenta el iPhone X y el iPhone 8 13.09.2017 Apple lays claim to smartphone future with the new flagship model iPhone X 12.09.2017 Apple bets on augmented realityto sell iPhone X — its mostexpensive handset yet 13.09.2017 PATH#4–DIGITALPR:EVENTS
  32. 32. PATH#4–DIGITALPR:EVENTS UNDER €1 MIL IN COSTS 41 MILLION IMPRESSIONS ON SOCIAL MEDIA €20 MIL MEDIA VALUE
  33. 33. BE AGILE ON PLATFORMS PATH #5
  34. 34. AGILE ON GOOGLE SHOPPING PATH#5–BEAGILEONPLATFORMS:GOOGLE
  35. 35. AGILE ON MOBILE CPO ON AMAZON* €8.00 CPO ON INSTAGRAM* €8.00 PATH#5–BEAGILEONPLATFORMS:MOBILE*ESTIMATED
  36. 36. AGILE ON FACEBOOK GROUPS PATH#5–BEAGILEONPLATFORMS:FACEBOOK
  37. 37. AGILE IN BRICK & MORTAR PATH#5–BEAGILEONPLATFORMS:BRICK&MORTAR ChampagneBar Riddler
  38. 38. FINALLY GO HORIZONTAL PATH #1 RETAIN PATH #2 STAND OUT PATH #3 DIGITAL PR PATH #4 BE AGILE ON PLATFORMS PATH #5

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