Modern marketing.pptx
•Download as PPTX, PDF•
0 likes•9 views
Marketing management is the process of developing, implementing, and overseeing the strategies and tactics used to promote a product or service. It involves analyzing consumer behavior, identifying target markets, and creating a plan to reach and engage with those markets effectively. Marketing management requires a thorough understanding of the product or service being offered, the target audience, and the competition. It involves developing a marketing mix that includes product, price, promotion, and distribution strategies, with the ultimate goal of maximizing sales and profitability. Marketing management involves conducting market research, creating marketing campaigns, managing budgets, and measuring the success of marketing initiatives. It also involves building and maintaining relationships with customers, suppliers, and other stakeholders. Effective marketing management requires strong analytical skills, creativity, and the ability to think strategically. Marketing managers must be able to identify market trends, adapt to changing consumer behaviors, and develop innovative marketing strategies that set their products or services apart from the competition. Marketing management is a critical function for any business or organization, as it helps to build brand awareness, generate leads and sales, and ultimately drive growth and profitability. By understanding the needs and preferences of their target audience and developing effective marketing strategies, businesses can better position themselves to succeed in the competitive marketplace.
Report
Share
Report
Share
Recommended
Servqual for fast food
The document discusses using SERVQUAL, a model for measuring service quality, to evaluate and compare the performance of fast food chains on key customer service dimensions. It analyzes four fast food chains (Dominos, KFC, Subway, McDonald's) based on the five SERVQUAL dimensions of reliability, responsiveness, assurance, empathy, and tangibles. Across all dimensions, KFC had the largest average gap score, indicating the greatest difference between customers' expected and perceived levels of service quality compared to the other chains.
Operation Management chapter 7
This document discusses key concepts for managing quality including defining quality and its role, quality philosophies from Deming, Juran, and Crosby, steps to control and improve quality such as setting standards and using tools like checklists and control charts, and approaches like total quality management and systems like ISO 9000. It emphasizes that quality conformance is important for most markets and must be controlled before it can be improved through continuous learning and prevention of problems.
10 -managing_quality
This document provides an overview of managing quality. It defines quality and its importance in ensuring conformance to internal specifications. It discusses quality philosophies from Deming, Juran and Crosby that focus on continuous improvement. The stages of managing quality include defining characteristics, setting standards, controlling quality, and making improvements. Tools like checklists, Pareto analysis, cause-and-effect diagrams, and control charts help improve quality. Total quality management requires changes to management philosophy, systems and culture to meet customer needs and expectations. Case studies show how companies implement quality improvement programs over many years.
Service Quality for CrazyWaiters
What is Service Quality in the hospitality industry (i.e. restaurants). How can you improve it als "just a waiter" ?
Managing the change in Aged Care from a catering mindset to a hospitality exp...
Learn how to create strategic opportunity in aged care through food services. Identify operational opportunities to create lasting impressions on your customers and engage your staff to implement change. This presentation also explains how to use Moments of Truth mapping to help set operational standards.
Pom( The Service Quality Conundrum )
The document discusses the impact of competition on service quality using the example of a restaurant called a darshini in Bangalore. It summarizes that after a new competing restaurant opened nearby, the original darshini had cleaner facilities, faster service, improved food quality, and even lower prices. The document then provides background on models for measuring service quality, including the SERV-QUAL model and its five dimensions of reliability, responsiveness, assurance, tangibles, and empathy.
ITFT-- TQM
This document provides an overview of total quality management (TQM). It discusses the three main quality gurus - Deming, Juran, and Crosby - and their common themes around leadership commitment, culture change, and prevention over inspection. It also defines quality using five approaches and outlines the key elements of a TQM system including customer focus, process management, and continuous improvement. Finally, it covers topics like quality costs, benefits of TQM, and the importance of customers in a quality system.
15._QUALITY_ASSURANCE_IN_NURSING_AND_MIDWIFERY.pptx.pptx
This file explains about Qualities and assurance about Nursing and Midwives , it is very important to know abou Qualities for the both midwives and Nurses
Recommended
Servqual for fast food
The document discusses using SERVQUAL, a model for measuring service quality, to evaluate and compare the performance of fast food chains on key customer service dimensions. It analyzes four fast food chains (Dominos, KFC, Subway, McDonald's) based on the five SERVQUAL dimensions of reliability, responsiveness, assurance, empathy, and tangibles. Across all dimensions, KFC had the largest average gap score, indicating the greatest difference between customers' expected and perceived levels of service quality compared to the other chains.
Operation Management chapter 7
This document discusses key concepts for managing quality including defining quality and its role, quality philosophies from Deming, Juran, and Crosby, steps to control and improve quality such as setting standards and using tools like checklists and control charts, and approaches like total quality management and systems like ISO 9000. It emphasizes that quality conformance is important for most markets and must be controlled before it can be improved through continuous learning and prevention of problems.
10 -managing_quality
This document provides an overview of managing quality. It defines quality and its importance in ensuring conformance to internal specifications. It discusses quality philosophies from Deming, Juran and Crosby that focus on continuous improvement. The stages of managing quality include defining characteristics, setting standards, controlling quality, and making improvements. Tools like checklists, Pareto analysis, cause-and-effect diagrams, and control charts help improve quality. Total quality management requires changes to management philosophy, systems and culture to meet customer needs and expectations. Case studies show how companies implement quality improvement programs over many years.
Service Quality for CrazyWaiters
What is Service Quality in the hospitality industry (i.e. restaurants). How can you improve it als "just a waiter" ?
Managing the change in Aged Care from a catering mindset to a hospitality exp...
Learn how to create strategic opportunity in aged care through food services. Identify operational opportunities to create lasting impressions on your customers and engage your staff to implement change. This presentation also explains how to use Moments of Truth mapping to help set operational standards.
Pom( The Service Quality Conundrum )
The document discusses the impact of competition on service quality using the example of a restaurant called a darshini in Bangalore. It summarizes that after a new competing restaurant opened nearby, the original darshini had cleaner facilities, faster service, improved food quality, and even lower prices. The document then provides background on models for measuring service quality, including the SERV-QUAL model and its five dimensions of reliability, responsiveness, assurance, tangibles, and empathy.
ITFT-- TQM
This document provides an overview of total quality management (TQM). It discusses the three main quality gurus - Deming, Juran, and Crosby - and their common themes around leadership commitment, culture change, and prevention over inspection. It also defines quality using five approaches and outlines the key elements of a TQM system including customer focus, process management, and continuous improvement. Finally, it covers topics like quality costs, benefits of TQM, and the importance of customers in a quality system.
15._QUALITY_ASSURANCE_IN_NURSING_AND_MIDWIFERY.pptx.pptx
This file explains about Qualities and assurance about Nursing and Midwives , it is very important to know abou Qualities for the both midwives and Nurses
Designing and managing services -SERVQUAL MODEL- ABOUT MIRCHI & MIME
Designing and managing services -SERVQUAL MODEL- ABOUT MIRCHI & MIME
INTEGRATION OF THE SERVQUAL MODEL IN DEFINING THE SERVICE PHILOSOPHY
FIVE DIEMENSIONS
Tangibles: physical facilities, equipment, packaging
Reliability: perform service accurately, and responsibly
Responsiveness: willingness to help customers
Assurance: knowledge and courtesy of employees
Empathy: caring and individualized attention
What is quality?
The document defines quality as meeting a customer's requirements and expectations. It discusses quality in terms of standards, excellence, reliability, and value. Quality is fulfilling customer needs through continuous improvement, education, and evaluation. Key aspects of quality management systems are identified such as customer focus, leadership, and continual improvement. The document provides examples of a company's quality certifications and inspection results demonstrating its commitment to quality standards.
Presentation on SUBWAY Covering TQM
A presentation on world's number 1 fast food chain "SUBWAY". Here we have covered all the aspects of Total Quality Management including dimensions of quality, problems and rewards. Hope you will find it helpful.
Foodlink Corporate | Transform your premise into a Foodies' Paradise
Foodlink Corporate | Transform your premise into a Foodies' ParadiseFoodlink F&B Holdings India Pvt. Ltd
Significant amounts of meals are consumed away from home. The link between the food consumed and the health, energy levels, and productivity of the consumer throughout the day cannot be undermined. As suppliers of meals across a range of settings, our services are vitally important in the daily life of our clients and we understand that and hence take that trust very seriously. In every corporate office, manufacturing unit, school, university, or hospital, more thought is now given to the food served, dining facilities, and the impact these have on the users. Not only does the food on offer needs to meet the preferences of the consumers, but it can also generate revenue & additional productivity for organizations and leave a positive impact on the workplace culture.
Foodlink Corporate division offers world-class quality food services to Improve the 'Quality of Life' of our business clients through a sharp focus on well-being, process efficiency, and reliability. Foodlink F&B Holding India Pvt. Ltd. has forayed into this segment by strategically using its central kitchens, warehouses, and resource pool of culinary experts based across the country. This move is bolstered by the group’s desire to be India’s most comprehensive food services company catering to businesses, industries, education, and healthcare segments in private & public sectors, through creating value for clients' daily life, through a most definitive culinary experience that is efficient, flexible and cost-effective thus enriching the at-work meal experience.
Find Us
Head Office: Mumbai | +91-22-6118 9999
Write to us on corporatesales@foodlink.in
Follow Foodlink on
Facebook: https://bit.ly/2JAdznb
Instagram: https://bit.ly/2wbULaA
Twitter: https://bit.ly/2JDd4sr
LinkedIn: https://bit.ly/39CwuIs
YouTube: https://bit.ly/34dSkRE
#Catering #CorporateDeliveryTen Project by Air University
This document provides an overview of Capstone Project for DeliveryTen, a third party delivery service in Islamabad, Pakistan. It introduces the team members and gives background on DeliveryTen's operations, mission, and business problems. The objectives of the project are then outlined, which include improving branding, gaining consumer insights, redesigning brochures, analyzing competitors, and enhancing operations and supplier relations. Various analyses models like GAP, PESTEL, and competitor analysis are applied. Research methodology and key findings are presented. Recommendations focus on improving hygiene, website features, and expanding services to new markets like the Middle East.
Service quality in tourism and hospitality.pptx
Service quality in tourism and hospitality
Designing quality service
Personal qualities of service providers
Customer contact employees' responsibilities
Tourism & Hospitality service delivery system
CX Service and Quality Mgt. Credits to the rightful owners of the information...
Here are 3 key ways that businesses can motivate staff to maintain high quality standards:
1. Implement quality circles where staff meet regularly to discuss quality issues and improvement ideas. Seeing their ideas succeed is motivating.
2. Use total quality management (TQM) which trains all employees to achieve the highest standards and continuously improve the product. This gives employees pride and ownership.
3. Offer incentives like bonuses or rewards for meeting quality targets. Publicly recognizing quality work also boosts morale. Motivated staff are more likely to focus on quality.
Quality customer service for Libraries
This presentation was used for the Seminar workshop of the Quezon City Library Consortium which discusses the importance of Quality Costumer Service for Libraries
The Evaluate of service quality of The coffee shop
The document summarizes research conducted on the service quality of "The Coffee Shop" located near a university in Hanoi. A survey was administered to over 100 customers to understand their visit frequency, importance of various service factors, and satisfaction with the coffee shop's performance. Analysis of the survey data found that customers highly valued cleanliness and drink quality but were less concerned with facilities. While staff received positive ratings, price and space layout could be improved. The research provides recommendations to help the coffee shop better meet customer needs and expectations.
FOOD SERVICE OPERATION demo.pptx
This document discusses food service operations. It defines food service operations as involving purchasing raw materials, inventory, food preparation, and analyzing the business as a whole. It categorizes food service operations into commercial and non-commercial. Commercial operations are for-profit businesses like hotels, restaurants, cafeterias, and bars. Non-commercial operations supplement another business like hospital or school cafeterias. The document also describes the various segments of commercial food service like quick service, casual dining, themed restaurants, and fine dining. It outlines the key functions of food service operations such as purchasing, menu planning, daily operations, hygiene, beverage control, cost control, and budgeting.
Project on operation management
Jose's Mexican Restaurant is a small 58-seat restaurant that offers authentic Mexican cuisine. It has a traditional Mexican theme but faces some operational issues. Wait times on weekends can be up to 45 minutes and meal preparation takes 20 minutes, longer than usual. The chef is also unhappy with inconsistent food quality. To address these problems, the restaurant could increase seating capacity or add an outdoor waiting area. It could also serve limited popular menus or offer buffet service on weekends to reduce wait and prep times. Establishing a central cook-and-chill facility could help multiple locations meet demand.
Resume
This document is a resume for Philip N. Walsh that outlines his education, certifications, work experience, skills, and volunteer experience. It shows that he has over 10 years of experience in food service roles including as a line cook, prep cook, and shift leader at several restaurants. He has trained new employees, ensured food quality standards, and gained certifications in first aid and culinary arts. His resume demonstrates strong skills in food preparation, customer service, and training others.
Management of quality ss1
This document discusses the evolution and definitions of quality management. It provides several definitions of quality, including conforming to requirements, fitness for use, meeting customer expectations, exceeding customer expectations, and freedom from deficiencies. It traces the history of quality practices from medieval guilds to modern approaches like Total Quality Management and Six Sigma. Key contributors to the modern quality movement mentioned include Deming, Juran, and early Japanese adopters of quality principles. The document also notes the maturation of quality systems over the 21st century with revisions to standards like ISO 9001 and the expansion of quality initiatives across different industries and sectors.
Quality Management and Implementation
Quality is the totality of features and characteristics of a product or service that bear on its ability to satisfy stated or implied needs.
Serv Qual
The SERVQUAL model is an approach to managing business processes to ensure customer satisfaction and service quality. It was developed by Zeithaml, Parasuraman, and Berry and compares customer expectations of service to their perceptions of the actual service performance to gauge satisfaction. The original 10 dimensions of service quality in SERVQUAL were later condensed into the 5 dimensions of RATER: responsiveness, assurance, tangibles, empathy, and reliability. The SERVQUAL instrument uses a 22-item scale to measure customer expectations and perceptions of the 5 dimensions. The conceptual model of SERVQUAL identifies gaps between customer expectations and perceptions that can occur due to differences in management perception, service quality specifications, service delivery, and external communications.
Introduction to quality and total quality management1
This document provides an introduction to quality and total quality management. It defines key terms like quality, explains different perspectives on quality, and discusses the differences between traditional views of quality and total quality management. The total quality management approach focuses on customer satisfaction, continuous improvement, employee empowerment and involvement across all parts of an organization. Implementing a total quality management culture requires organizational changes and can help improve productivity, quality and profitability if done successfully.
Ptqm ppt
The document discusses various concepts related to quality management. It defines quality, discusses perspectives on quality from customers and producers. It describes total quality management including its meaning, objectives, elements, principles and benefits. Key quality management tools like Kaizen, quality circles and SERVQUAL model are explained. The contributions of quality gurus like Deming, Juran and Crosby are summarized.
Success story of Kolachi
Kolachi is a successful restaurant in Karachi founded by three partners. It depicts the old name of Karachi and offers a relaxing environment and high quality, tasty food. Through focusing on customer service and experience over fast food, Kolachi has developed a strong brand with higher margins than competitors. It manages inventory manually but effectively to ensure fresh ingredients and proper tracking of supplies. While facing challenges around capacity and discounts, recommendations include expanding through mobile ordering and new outlets, developing signature dishes, and boosting social media presence.
Quality and food safety management
This document provides an overview of quality and food safety management. It discusses key topics such as the definition of quality, the 6 principles of quality management, what is food safety, common errors, and daily quality practices. The document contains an agenda outlining these topics and includes several quotes, descriptions, and examples to illustrate important concepts in quality and food safety management.
K &-n's 898
K&N's is a Pakistani poultry company founded in 1964 with the mission of providing high quality and nutritious food. The company distributes chicken and other products through a network of owned trucks and distribution centers. While K&N's faces challenges from competitors and ensuring food safety, its competitive strategies around quality, taste, and supply chain management have made it a recognized brand in Pakistan. The document recommends that K&N's expand its customer base by increasing awareness and accessibility in rural areas through promotional activities and discounts.
Story Telling Master Class - Jennifer Morilla
Story Telling Master Class - Jennifer MorillaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
More Related Content
Similar to Modern marketing.pptx
Designing and managing services -SERVQUAL MODEL- ABOUT MIRCHI & MIME
Designing and managing services -SERVQUAL MODEL- ABOUT MIRCHI & MIME
INTEGRATION OF THE SERVQUAL MODEL IN DEFINING THE SERVICE PHILOSOPHY
FIVE DIEMENSIONS
Tangibles: physical facilities, equipment, packaging
Reliability: perform service accurately, and responsibly
Responsiveness: willingness to help customers
Assurance: knowledge and courtesy of employees
Empathy: caring and individualized attention
What is quality?
The document defines quality as meeting a customer's requirements and expectations. It discusses quality in terms of standards, excellence, reliability, and value. Quality is fulfilling customer needs through continuous improvement, education, and evaluation. Key aspects of quality management systems are identified such as customer focus, leadership, and continual improvement. The document provides examples of a company's quality certifications and inspection results demonstrating its commitment to quality standards.
Presentation on SUBWAY Covering TQM
A presentation on world's number 1 fast food chain "SUBWAY". Here we have covered all the aspects of Total Quality Management including dimensions of quality, problems and rewards. Hope you will find it helpful.
Foodlink Corporate | Transform your premise into a Foodies' Paradise
Foodlink Corporate | Transform your premise into a Foodies' ParadiseFoodlink F&B Holdings India Pvt. Ltd
Significant amounts of meals are consumed away from home. The link between the food consumed and the health, energy levels, and productivity of the consumer throughout the day cannot be undermined. As suppliers of meals across a range of settings, our services are vitally important in the daily life of our clients and we understand that and hence take that trust very seriously. In every corporate office, manufacturing unit, school, university, or hospital, more thought is now given to the food served, dining facilities, and the impact these have on the users. Not only does the food on offer needs to meet the preferences of the consumers, but it can also generate revenue & additional productivity for organizations and leave a positive impact on the workplace culture.
Foodlink Corporate division offers world-class quality food services to Improve the 'Quality of Life' of our business clients through a sharp focus on well-being, process efficiency, and reliability. Foodlink F&B Holding India Pvt. Ltd. has forayed into this segment by strategically using its central kitchens, warehouses, and resource pool of culinary experts based across the country. This move is bolstered by the group’s desire to be India’s most comprehensive food services company catering to businesses, industries, education, and healthcare segments in private & public sectors, through creating value for clients' daily life, through a most definitive culinary experience that is efficient, flexible and cost-effective thus enriching the at-work meal experience.
Find Us
Head Office: Mumbai | +91-22-6118 9999
Write to us on corporatesales@foodlink.in
Follow Foodlink on
Facebook: https://bit.ly/2JAdznb
Instagram: https://bit.ly/2wbULaA
Twitter: https://bit.ly/2JDd4sr
LinkedIn: https://bit.ly/39CwuIs
YouTube: https://bit.ly/34dSkRE
#Catering #CorporateDeliveryTen Project by Air University
This document provides an overview of Capstone Project for DeliveryTen, a third party delivery service in Islamabad, Pakistan. It introduces the team members and gives background on DeliveryTen's operations, mission, and business problems. The objectives of the project are then outlined, which include improving branding, gaining consumer insights, redesigning brochures, analyzing competitors, and enhancing operations and supplier relations. Various analyses models like GAP, PESTEL, and competitor analysis are applied. Research methodology and key findings are presented. Recommendations focus on improving hygiene, website features, and expanding services to new markets like the Middle East.
Service quality in tourism and hospitality.pptx
Service quality in tourism and hospitality
Designing quality service
Personal qualities of service providers
Customer contact employees' responsibilities
Tourism & Hospitality service delivery system
CX Service and Quality Mgt. Credits to the rightful owners of the information...
Here are 3 key ways that businesses can motivate staff to maintain high quality standards:
1. Implement quality circles where staff meet regularly to discuss quality issues and improvement ideas. Seeing their ideas succeed is motivating.
2. Use total quality management (TQM) which trains all employees to achieve the highest standards and continuously improve the product. This gives employees pride and ownership.
3. Offer incentives like bonuses or rewards for meeting quality targets. Publicly recognizing quality work also boosts morale. Motivated staff are more likely to focus on quality.
Quality customer service for Libraries
This presentation was used for the Seminar workshop of the Quezon City Library Consortium which discusses the importance of Quality Costumer Service for Libraries
The Evaluate of service quality of The coffee shop
The document summarizes research conducted on the service quality of "The Coffee Shop" located near a university in Hanoi. A survey was administered to over 100 customers to understand their visit frequency, importance of various service factors, and satisfaction with the coffee shop's performance. Analysis of the survey data found that customers highly valued cleanliness and drink quality but were less concerned with facilities. While staff received positive ratings, price and space layout could be improved. The research provides recommendations to help the coffee shop better meet customer needs and expectations.
FOOD SERVICE OPERATION demo.pptx
This document discusses food service operations. It defines food service operations as involving purchasing raw materials, inventory, food preparation, and analyzing the business as a whole. It categorizes food service operations into commercial and non-commercial. Commercial operations are for-profit businesses like hotels, restaurants, cafeterias, and bars. Non-commercial operations supplement another business like hospital or school cafeterias. The document also describes the various segments of commercial food service like quick service, casual dining, themed restaurants, and fine dining. It outlines the key functions of food service operations such as purchasing, menu planning, daily operations, hygiene, beverage control, cost control, and budgeting.
Project on operation management
Jose's Mexican Restaurant is a small 58-seat restaurant that offers authentic Mexican cuisine. It has a traditional Mexican theme but faces some operational issues. Wait times on weekends can be up to 45 minutes and meal preparation takes 20 minutes, longer than usual. The chef is also unhappy with inconsistent food quality. To address these problems, the restaurant could increase seating capacity or add an outdoor waiting area. It could also serve limited popular menus or offer buffet service on weekends to reduce wait and prep times. Establishing a central cook-and-chill facility could help multiple locations meet demand.
Resume
This document is a resume for Philip N. Walsh that outlines his education, certifications, work experience, skills, and volunteer experience. It shows that he has over 10 years of experience in food service roles including as a line cook, prep cook, and shift leader at several restaurants. He has trained new employees, ensured food quality standards, and gained certifications in first aid and culinary arts. His resume demonstrates strong skills in food preparation, customer service, and training others.
Management of quality ss1
This document discusses the evolution and definitions of quality management. It provides several definitions of quality, including conforming to requirements, fitness for use, meeting customer expectations, exceeding customer expectations, and freedom from deficiencies. It traces the history of quality practices from medieval guilds to modern approaches like Total Quality Management and Six Sigma. Key contributors to the modern quality movement mentioned include Deming, Juran, and early Japanese adopters of quality principles. The document also notes the maturation of quality systems over the 21st century with revisions to standards like ISO 9001 and the expansion of quality initiatives across different industries and sectors.
Quality Management and Implementation
Quality is the totality of features and characteristics of a product or service that bear on its ability to satisfy stated or implied needs.
Serv Qual
The SERVQUAL model is an approach to managing business processes to ensure customer satisfaction and service quality. It was developed by Zeithaml, Parasuraman, and Berry and compares customer expectations of service to their perceptions of the actual service performance to gauge satisfaction. The original 10 dimensions of service quality in SERVQUAL were later condensed into the 5 dimensions of RATER: responsiveness, assurance, tangibles, empathy, and reliability. The SERVQUAL instrument uses a 22-item scale to measure customer expectations and perceptions of the 5 dimensions. The conceptual model of SERVQUAL identifies gaps between customer expectations and perceptions that can occur due to differences in management perception, service quality specifications, service delivery, and external communications.
Introduction to quality and total quality management1
This document provides an introduction to quality and total quality management. It defines key terms like quality, explains different perspectives on quality, and discusses the differences between traditional views of quality and total quality management. The total quality management approach focuses on customer satisfaction, continuous improvement, employee empowerment and involvement across all parts of an organization. Implementing a total quality management culture requires organizational changes and can help improve productivity, quality and profitability if done successfully.
Ptqm ppt
The document discusses various concepts related to quality management. It defines quality, discusses perspectives on quality from customers and producers. It describes total quality management including its meaning, objectives, elements, principles and benefits. Key quality management tools like Kaizen, quality circles and SERVQUAL model are explained. The contributions of quality gurus like Deming, Juran and Crosby are summarized.
Success story of Kolachi
Kolachi is a successful restaurant in Karachi founded by three partners. It depicts the old name of Karachi and offers a relaxing environment and high quality, tasty food. Through focusing on customer service and experience over fast food, Kolachi has developed a strong brand with higher margins than competitors. It manages inventory manually but effectively to ensure fresh ingredients and proper tracking of supplies. While facing challenges around capacity and discounts, recommendations include expanding through mobile ordering and new outlets, developing signature dishes, and boosting social media presence.
Quality and food safety management
This document provides an overview of quality and food safety management. It discusses key topics such as the definition of quality, the 6 principles of quality management, what is food safety, common errors, and daily quality practices. The document contains an agenda outlining these topics and includes several quotes, descriptions, and examples to illustrate important concepts in quality and food safety management.
K &-n's 898
K&N's is a Pakistani poultry company founded in 1964 with the mission of providing high quality and nutritious food. The company distributes chicken and other products through a network of owned trucks and distribution centers. While K&N's faces challenges from competitors and ensuring food safety, its competitive strategies around quality, taste, and supply chain management have made it a recognized brand in Pakistan. The document recommends that K&N's expand its customer base by increasing awareness and accessibility in rural areas through promotional activities and discounts.
Similar to Modern marketing.pptx (20)
Designing and managing services -SERVQUAL MODEL- ABOUT MIRCHI & MIME
Designing and managing services -SERVQUAL MODEL- ABOUT MIRCHI & MIME
Foodlink Corporate | Transform your premise into a Foodies' Paradise
Foodlink Corporate | Transform your premise into a Foodies' Paradise
CX Service and Quality Mgt. Credits to the rightful owners of the information...
CX Service and Quality Mgt. Credits to the rightful owners of the information...
The Evaluate of service quality of The coffee shop
The Evaluate of service quality of The coffee shop
Introduction to quality and total quality management1
Introduction to quality and total quality management1
Recently uploaded
Story Telling Master Class - Jennifer Morilla
Story Telling Master Class - Jennifer MorillaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Influencer Marketing Master Class - Alexis Andreasik
Influencer Marketing Master Class - Alexis AndreasikDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.Mastering Dynamic Web Designing A Comprehensive Guide.pdf
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
Assignment 2 Task 1: Digital Marketing Course
How Consumers Use Technology And Its Impact On Their Lives
Efficient Website Management for Digital Marketing Pros
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
How American Bath Group Leveraged Kontent
How American Bath Group Leveraged KontentDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.Pillar-Based Marketing Master Class - Ryan Brock
Pillar-Based Marketing Master Class - Ryan BrockDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fastDigital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
Boost Your Instagram Views Instantly Proven Free Strategies.
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
- The evolution of Reddit as a major influencer on SERPS over the years.
- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences.
Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
Amazing and On Point - Ramon Ray, USA TODAY
Amazing and On Point - Ramon Ray, USA TODAYDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim KirbyDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translationThe Good the Bad and The Ugly of Marketing Measurement
We explore how B2B marketers can impress the board by measuring their PR and marketing campaigns successfully, and explore 5 metrics that will get you promoted, and 3 that will get your fired.
We cover:
-Meaningless marketing metrics
-The difference between attribution and incrementality
-The importance of the customer journey
-Why you should care about prospects that are in market
-Measuring the unmeasurable
Pillar-Based Marketing - Ryan Brock, DemandJump
Pillar-Based Marketing - Ryan Brock, DemandJumpDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fastRecently uploaded (20)
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Influencer Marketing Master Class - Alexis Andreasik
Influencer Marketing Master Class - Alexis Andreasik
Mastering Dynamic Web Designing A Comprehensive Guide.pdf
Mastering Dynamic Web Designing A Comprehensive Guide.pdf
Efficient Website Management for Digital Marketing Pros
Efficient Website Management for Digital Marketing Pros
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Boost Your Instagram Views Instantly Proven Free Strategies.
Boost Your Instagram Views Instantly Proven Free Strategies.
From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
The Good the Bad and The Ugly of Marketing Measurement
The Good the Bad and The Ugly of Marketing Measurement
Modern marketing.pptx
- 3. INTRODUCTION - • The Service Quality Model or SERVQUAL Model was developed and implemented by the American marketing gurus Valarie Zeithaml, A. Parasuraman and Leonard Berry in 1988. It is a method to capture and measure the service quality experienced by customers. • The SERVQUAL Model had a serious impact in the eighties. Back then, measuring service was abstract and not easily quantifiable.
- 4. 5 DIMENSIONS OF SERVQUAL 1. Tangibility 2. Reliability 3. Responsiveness 4. Assurance 5. Empathy
- 5. SERVQUAL FOR FAST FOOD CHAINS
- 6. Tangibility • Logos • Colours like Red that shows stimulation of hunger and green shows the freshness. • Modernization of equipment. • Cleanliness Red Green
- 7. Reliability • Taste perception which includes juiciness of chicken , blend of ingredients , freshness of vegetables. • How quickly the queues move while order taking. • Do they meet the time of delivery which the promise. • https://youtu.be/UpCnaMeiqa4
- 8. Responsiveness • How seriously the complaints are handled. • At what extent they go to solve the problem faced by the customers. • Do they really take care of their feedback from customers.
- 9. Assurance • Whether the non veg and veg item are produced separately • How they make customer assured that their food will be served on time. Veg separated Non veg separated
- 10. Empathy • How much restaurants are focusing on price that means the starting price range they serve. • Refund policy.
- 11. Gap Dimensions of McDonald’s As per Journal of business and management Formula Perception – Expectation = Gap in service quality
- 12. OBJECTIVES - 1. High-quality customer service. 2. Consumers’ expectations. 3. Developing a solution for the observed flaws. 4. Closing these gaps and improving the quality of client service