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MT V launches a new
blog for social issues.
But most of the people we
want to reach do not even
have internet access…
Africa         USA
      Internet access                                              worldwide




AFRICAN STATES
SOUTH AFRICA
EGYPT
                                  14%
                                12%                                              36%
SOMALIA                  1.3%


                                                             67%
NIGERIA               1.1%
CAMEROON           0.6%
ANGOLA          0.2%




                                                 10%
RWANDA         0.1%




                                                                               (Source: internet world stats)
Africa         USA
      Internet access                                              worldwide




AFRICAN STATES
SOUTH AFRICA
EGYPT
                                  14%
                                12%                                              36%
SOMALIA                  1.3%


                                                             67%
NIGERIA               1.1%
CAMEROON           0.6%
ANGOLA          0.2%




                                                 10%
RWANDA         0.1%




                                                                               (Source: internet world stats)
For the first time we will
 in clude all those who
  nor mally can‘t share
        their story.
The MTV Voice Blog
will be the first website
  accessible without
       a computer.
ALL IT TAKES
IS A PHONE.
It’s as easy as calling
the toll-free number.
Text recognition will turn the voice
into text and uploads it to the blog.
Telephone access
    in Africa




    78%
                   ( mobile phones & landlines, source: ICT statistics)
Additionally users don‘t
even have to be literate to
post a story to the blog.
Aid organizations will spread
the word on a local basis.
Aid organizations will spread
the word on a local basis.
YIPPIE!!
YEAH!!




         WOHOO!!
Blog visitors will read stories that
have never been on the internet.

- untold stories.
PHASE 1                  PHASE 2                      PHASE 3
                                                      launch on MTV.com
set up technical stuff   get the word out in Africa


(toll-free number)
For the first time the people we talk about
can take part in the online conversation.
For the first time the people we talk about
can take part in the online conversation.

We let their voice be heard.
For the first time the people we talk about
can take part in the online conversation.

We let their voice be heard.

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Mtv Voice Blog Deck

  • 1.
  • 2. MT V launches a new blog for social issues.
  • 3. But most of the people we want to reach do not even have internet access…
  • 4. Africa USA Internet access worldwide AFRICAN STATES SOUTH AFRICA EGYPT 14% 12% 36% SOMALIA 1.3% 67% NIGERIA 1.1% CAMEROON 0.6% ANGOLA 0.2% 10% RWANDA 0.1% (Source: internet world stats)
  • 5. Africa USA Internet access worldwide AFRICAN STATES SOUTH AFRICA EGYPT 14% 12% 36% SOMALIA 1.3% 67% NIGERIA 1.1% CAMEROON 0.6% ANGOLA 0.2% 10% RWANDA 0.1% (Source: internet world stats)
  • 6. For the first time we will in clude all those who nor mally can‘t share their story.
  • 7. The MTV Voice Blog will be the first website accessible without a computer.
  • 8. ALL IT TAKES IS A PHONE.
  • 9. It’s as easy as calling the toll-free number.
  • 10. Text recognition will turn the voice into text and uploads it to the blog.
  • 11. Telephone access in Africa 78% ( mobile phones & landlines, source: ICT statistics)
  • 12. Additionally users don‘t even have to be literate to post a story to the blog.
  • 13. Aid organizations will spread the word on a local basis.
  • 14. Aid organizations will spread the word on a local basis.
  • 15. YIPPIE!! YEAH!! WOHOO!!
  • 16. Blog visitors will read stories that have never been on the internet. - untold stories.
  • 17. PHASE 1 PHASE 2 PHASE 3 launch on MTV.com set up technical stuff get the word out in Africa (toll-free number)
  • 18. For the first time the people we talk about can take part in the online conversation.
  • 19. For the first time the people we talk about can take part in the online conversation. We let their voice be heard.
  • 20. For the first time the people we talk about can take part in the online conversation. We let their voice be heard.