About This Data PassportFrom emerging markets to converging media, comScore is theglobal source of digital market intellig...
01. GLOBAL INTERNET POPULATIONS                                               02. HOW THE WORLD USES THE WEBThe Worldwide ...
03. GLOBAL TOP PROPERTIES                                                                 04. WEBSITES TO WATCHFacebook Co...
05. SHARE GAINERS                                                             06. SOCIAL NETWORKINGFacebook and YouTube ar...
SOCIAL NETWORKING – MOBILE EU5                                                                                SOCIAL NETWO...
07. VIDEO & ENTERTAINMENTMore Than Half of Time Spent Viewing Video Occurs                                                ...
08. VIDEO CROSS-MEDIA SURVEY                                                      09. GLOBAL SEARCHThe Online-Only TV View...
10. DISPLAY ADVERTISING                                                         11. ADVERTISING EFFECTIVENESSSocial Networ...
12. E-COMMERCE                                                          However, 2009 on the whole fared significantly wor...
13. MOBILE INTERNET USAGE                                                           14. MOBILE INTERNET DEMOGRAPHICSMobile...
ABOUT COMSCORE                                                          COMSCORE PRODUCT SUITES & SERVICESMeasuring the di...
COMSCORE PRODUCT SUITES & SERVICESContinued from previous page.Mobile                                                     ...
Contact InformationTo learn more about how comScore can help you compete andsucceed in the digital world, please contact u...
Comscore rapport 2010 Ecommerce et media sociaux
Comscore rapport 2010 Ecommerce et media sociaux
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Comscore rapport 2010 Ecommerce et media sociaux


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Comscore rapport 2010 Ecommerce et media sociaux

  1. 1. About This Data PassportFrom emerging markets to converging media, comScore is theglobal source of digital market intelligence that truly measuresthe digital world. This data passport offers a brief glimpse intothe vast array of vital insights that only comScore can reveal.01 GLOBAL INTERNET POPULATIONS02 HOW THE WORLD USES THE WEB03 GLOBAL TOP PROPERTIES04 WEBSITES TO WATCH05 SHARE GAINERS06 SOCIAL NETWORKING07 VIDEO & ENTERTAINMENT08 VIDEO CROSS-MEDIA SURVEY09 GLOBAL SEARCH10 DISPLAY ADVERTISING11 AD EFFECTIVENESS12 E-COMMERCE13 MOBILE INTERNET USAGE14 MOBILE INTERNET DEMOGRAPHICS ABOUT COMSCORE Measuring the digital world.™
  2. 2. 01. GLOBAL INTERNET POPULATIONS 02. HOW THE WORLD USES THE WEBThe Worldwide Internet Audience Has Grown and Instant Messengers, Social Networking, EntertainmentShifted Dramatically in the Past Decade and Email Take Up Most of the Average Web User’sDistribution of Worldwide Internet Audience Time, But Proportions Vary Greatly by RegionInternet Users Ages 15+ Accessing the Internet from a Home or Work Computer Share of Regional Minutes on Key Online CategoriesDecember 2009 Internet Users Ages 15+ Accessing the Internet from a Home or Work Computer December 2009 Middle East - North Middle East - Latin Latin Africa, 7% Worldwide Asia Pacific Europe America Africa America America, Instant Messengers 12.3% 7.4% 14.1% 5.6% 29.3% 26.5% 8% Social Networking 12.0% 7.8% 16.1% 11.5% 10.8% 15.6% Entertainment 9.9% 10.7% 9.2% 10.9% 7.0% 9.9% Email 7.1% 4.4% 5.2% 12.3% 7.8% 8.5% Asia Games 3.9% 2.9% 4.3% 4.7% 4.5% 3.4% North Pacific, Retail 3.1% 3.6% 2.7% 4.4% 0.5% 1.6% America, 41% News/Information 2.7% 2.4% 2.8% 3.6% 1.4% 1.4% 16% Business/Finance 1.6% 1.9% 1.3% 2.2% 0.4% 0.7% Sports 1.2% 0.8% 1.1% 2.0% 1.2% 0.6% Travel 0.5% 0.4% 0.6% 0.6% 0.3% 0.2% Europe, 28% Emerging regions’ Internet usage tends to be heavy on communication, while mature Internet markets spend more time on categories which demand high-bandwidth connections.Majority of global Internet users are in Asia. China alone Instant messenger usage takes up almost a third of all online timecomprises 19% of the global Internet population, and is in Middle East-Africa, and more than a quarter of all online time incontinuing to grow rapidly. Latin America. Higher available bandwidth in Europe, North America,In 1996, two-thirds of the world’s Internet population was in the and parts of Asia allow users in those regions to spend more timeUnited States. Today, Asia Pacific is the largest region, with China and on Entertainment, News/Info, and Sports, categories which typicallyIndia demonstrating particularly high growth. In most of Asia, Internet include media and content that require faster connections.penetration is still relatively low, leaving significant growth potential Share of time spent on Retail sites is highest in North America,over the coming years. Latin America, the Middle East and Africa have unsurprising during the holiday season. Though they are far less likelyalso experienced rapid growth and similarly low penetration. Central to make purchases online, web users in Asia Pacific nonethelessEurope and Russia are also high-growth areas. spend an above-average share of their time on Retail sites, underscoring the importance of online research and comparison shopping even when the actual purchase takes place offline.Source: comScore Media Metrix Source: comScore Media Metrix
  3. 3. 03. GLOBAL TOP PROPERTIES 04. WEBSITES TO WATCHFacebook Continues to Climb Upward in Global Free Entertainment is Always Popular; New SocialRanking; Mozilla, Glam and NetShelter Technology Networks Challenge Established PlayersMake Impressive Gains Percent Reach of Selected Sites and Regions Internet Users Ages 15+ Accessing the Internet from a Home or Work ComputerTop 20 Properties by Global Reach Dec 2009 vs. Dec 2008Internet Users Ages 15+ Accessing the Internet from a Home or Work ComputerDecember 2009 14.2% +97% Television Broadcasts Limited in HK % Reach % Reach 28.0% 1 Google Sites 73.6 11 Apple Inc. 17.1 10.6% Taringa.net in Latin America 18.4% +74% 2 Microsoft Sites 59.5 12 Fox Interactive Media 14.3 4.2% Mudah.my in Malaysia 3 Yahoo! Sites 48.6 13 The Mozilla Organization 13.7 13.7% +226% 3.7% Kaixin001.com in China 4 Facebook.com 38.3 14 Glam Media 13.1 8.7% +137% 5 Wikimedia Foundation Sites 28.4 15 WordPress 13.1 3.1% Tiger Airways in Singapore 8.3% +170% 6 AOL LLC 21.9 16 TENCENT Inc. 12.5 3.9% Ibibo in India 7 eBay 21.5 17 Baidu.com Inc. 12.5 6.9% +76% 8 Amazon Sites 19.7 18 Adobe Sites 11.5 0.3% we7.com in the U.K. 2.0% +612% 9 Ask Network 17.7 19 NetShelter Technology Media 10.010 CBS Interactive 17.3 20 Alibaba.com Corporation 9.2 Dec 2008 Dec 2009Facebook continues to extend its global reach and is now fourth, New Entertainment and Social Networking sites are stilljust behind the major portals. emerging; Low-cost air carriers see a jump as economy slows.With China now comprising a fifth of the global online population, Television Broadcasts Limited is a Chinese-language network thatit is unsurprising that a number of Chinese sites have quickly gained provides video streams of its popular TV series on its website.firm footholds among the top web properties in the world. However, Argentinian site Taringa.net is a discussion site that has rapidlytwo of the entities showing the most upward momentum in the top 20 gained popularity throughout Latin America. Mudah.my bills itself asare content aggregators—Glam Media (#14), specializing in women’s “Malaysia’s Marketplace”, where users can buy and sell new and usedcontent, and NetShelter Technology Media (#19), an aggregator of goods. Kaixin001.com and Ibibo are social networks that continue totechnology content. Mozilla is also climbing, illustrating the increasing post significant growth in markets (China and India, respectively) thatglobal popularity of Firefox. are not dominated by Facebook. Though most low-cost carriers in the region (e.g. JetStar, SilkAir, Cebu Pacific Air) have seen traffic growth in the past year, Tiger Airways’ is the most significant. We7.com is a music site in the U.K. featuring both free and paid content.Source: comScore Media Metrix Source: comScore Media Metrix
  4. 4. 05. SHARE GAINERS 06. SOCIAL NETWORKINGFacebook and YouTube are the Largest Share Gainers Social Networking Remains One of the Web’s Topof Global Online Usage Over the Past 3 Years Activities in 2009Share of Global Minutes on Top Sites Growth of Global Unique Visitors to Facebook, MySpace, TwitterInternet Users Ages 15+ Accessing the Internet from a Home or Work Computer Internet Users Ages 15+ Accessing the Internet from a Home or Work ComputerJune 2006 to October 2009 December 2008 to December 2009 Global Unique Visitors (000) to Social Networking Sites 500,000 450,000 400,000 350,000 300,000 250,000 200,000 150,000 100,000 50,000 0 FACEBOOK.COM MySpace Sites TWITTER.COM Two out of 3 global web users visited a social networking site inTop sites’ total share of time is increasing—consumer share of December 2009.online time is consolidating, not diffusing to the long tail. After bypassing MySpace as the global leader among social networksFacebook.com currently comprises 7% of total online consumption in 2008, Facebook has continued its rapid growth, more than doublingglobally. Along with YouTube, these two sites are the largest share (+111%) its global Unique Visitors in 2009. Twitter’s global growth ingainers of global online usage over the past 3 years. In comparison, the past year has been nothing short of phenomenal, posting a 14-foldAmazon Sites, CBS Interactive, Turner Network and Viacom Digital increase globally, and ending the year with 65 million visitors.each command only 0.2% of total online time. Another recent, major Globally, social networking accounts for 12% of the average user’smarket entrant, Twitter, has enjoyed high reach and fast growth, but time time spent online. In Europe, however, social networking takes upspent on the site is minimal—only 0.1% of global Internet time is spent 16.1% of all time online, and 15.6% in Latin America. The averageon the site. social networking user in Europe spends almost five hours a month on social networking sites.Source: comScore Media Metrix Source: comScore Media Metrix
  5. 5. SOCIAL NETWORKING – MOBILE EU5 SOCIAL NETWORKING – EMERGING REGIONS17% of Facebook Users in EU5 are Accessing Indonesia, Chile and Colombia Lead All CountriesVia Mobile in Facebook Penetration, With More Than 84% of WebUnique Users of Facebook on PC vs. Mobile, EU5 Users in Those Countries Using the Social NetworkThree Month Average Ending November 2009 Countries with Highest Facebook Penetration, December 2009 Facebook Usage – PC vs. Mobile Facebook Reach 35,000,000 30% WW 38.3% 30,000,000 25% Indonesia 85.3% 25,000,000 % Mobile Users 22%Unique Users 20% 20% Chile 84.7% 20,000,000 17% Colombia 84.2% 15,000,000 15% Turkey 84.1% 10,000,000 11% 10% 10% Philippines 83.1% 5,000,000 0 5% Venezuela 82.9% United France Italy Spain Germany Canada 78.8% Kingdom United Kingdom 76.3% PC Mobile % of Facebook Users Via MobileEuropeans are among the heaviest users of Social Networking Social Connections and Communication are key componentssites on PCs, and their usage is spilling over onto Mobile of online usage in Latin America.Among the countries in EU5, there are significant differences in Latin Americans spent 15.6% of their total online time on SocialFacebook mobile usage, with 22% of U.K. Facebookers accessing via Networking sites, and an additional 34.9% on Email and IM.mobile, compared to just 10% of German Facebook users. In addition to high reach for Facebook in most Latin American countries under measurement, the social network Orkut (a GoogleFacebook usage is surprisingly similar on mobile and PC. Mobile property) enjoys a large and extremely loyal following in Brazil.users spend 24 minutes on Facebook and average 3.3 visits per day.PC users spend 27 minutes per day and average 2.3 visits. Facebook has overtaken Friendster to capture the avid social networkers of Southeast Asia. Indonesia and the Philippines are among the top 5 countries for Facebook reach. Friendster was the early leader among social networks in Southeast Asia, but Facebook is now the top social networking in every country in the region.Source: comScore Media Metrix, comScore MobiLens Source: comScore Media Metrix
  6. 6. 07. VIDEO & ENTERTAINMENTMore Than Half of Time Spent Viewing Video Occurs Demand for Entertainment in Asia is High, Even inon Long Tail Video Sites Countries Where Broadband Reach is Still LowU.S. Video Viewing Trend by Total Duration Entertainment Reach in Asia Pacific CountriesDecember 2008 to December 2009 December 2009 Entertainment 160,000 Worldwide 76% Asia Pacific 70% 120,000 South Korea 85%Total Minutes (MM) Singapore 82% Philippines 79% 80,000 Japan 79% Vietnam 78% Australia 77% 40,000 Malaysia 76% Hong Kong 74% New Zealand 71% 0 Taiwan 71% Dec-08 Feb-09 Apr-09 Jun-09 Aug-09 Oct-09 Dec-09 Indonesia 71% India 68% YouTube.com Video Sites #2-25 Video Sites #26+ (long tail) China 62%YouTube still takes majority share, but #2 Hulu continues to grow, Entertainment is the most popular online category in Asia.and the majority of online viewing is actually in the long tail. Entertainment reach is highest in South Korea and Singapore,An analysis of where Americans spend their time viewing online video countries with broadband penetration rates that are on par withcontent revealed that top-ranked video site YouTube accounted for Western Europe. We also see that Indonesia and India, countriesmore than a quarter (26%) of total time spent viewing video, more than with broadband penetration in the single digits, have below averagethe combined time spent of video content sites ranked between #2 Entertainment reach. However, several countries show high demandand #25 (22%). Meanwhile, the majority of online video viewing (52%) for Entertainment content despite low broadband penetration rates.occurred at video sites ranked outside of the top 25, suggesting the In the Philippines and Vietnam, Entertainment reach is above theincreased fragmentation of online video and the emergence of sites in global average. As broadband coverage increases in those areas, wethe long tail. expect to see even higher rates of penetration and consumption of Entertainment content.Source: comScore Video Metrix Source: comScore Media Metrix
  7. 7. 08. VIDEO CROSS-MEDIA SURVEY 09. GLOBAL SEARCHThe Online-Only TV Viewer Represents an Google Sites Accounts for Two-Thirds of 131 BillionOpportunity for Incremental Audiences in the Valuable Searches Worldwide; Introduction of Bing Helps18-34 Category Microsoft Post Significant Gains During the YearDemographic Distribution of Online Video Viewers Top Ten Search Properties by Searches Conducted, Total Worldwide, Ages 15+ AccessingSurvey Conducted December 2009 the Internet from a Home or Work Computer, December 2009 vs. December 2008 Searches (MM) 40% Dec. 2008 Dec. 2009 % Change 35% Worldwide 89,708 131,354 46% 30% Google Sites 55,638 87,809 58% Yahoo! Sites 8,389 9,444 13% 25% Baidu.com Inc. 7,963 8,534 7% 20% Microsoft Sites 2,403 4,094 70% 15% eBay 1,327 2,102 58% NHN Corporation 1,892 2,069 9% 10% Yandex 992 1,892 91% 5% Facebook.com 1,023 1,572 54% 0% Ask Network 1,053 1,507 43% 18-24 25-34 35-49 50-64 65+ Alibaba.com Corporation 1,118 1,102 -1% Online-only TV Viewers Online Video General YouTube Viewers Searches based on “expanded search” definition, which includes searches at the top properties where search activity is observed, not only the core search engines.The opportunity in online video as a distribution platform cannot The global search market grew by 46% in the past year, with bothbe ignored. There is a new breed of digital consumer who is highly developed and emerging markets contributingchoosing to tune in to his/her favorite shows online. to the strong growth worldwide.In terms of demographics, the online-only TV viewer skews Google Sites ranked as the top search property worldwide with 87.8dramatically younger than the general video audience. 72% of those billion searches in December, or 66.8% of the global search market,who only watch TV online are between the ages of 18 and 34. That and a 58% increase in search query volume over the past year. Yahoo!age group comprises only 57% of the general online video audience. Sites ranked second globally with 9.4 billion searches (up 13%), followed by Chinese search engine Baidu with 8.5 billion searchesOnline is preferred by consumers for its convenience; the ability to (up 7%). Microsoft Sites saw the greatest gains among the top fiveselect specific shows and watch them on their own time ranked high properties, growing 70% to 4.1 billion searches, on the strength of itsamong consumers’ reasons for choosing to watch TV online. TV is successful introduction of new search engine Bing. Russian searchpreferred for sound and video quality and overall experience. engine Yandex also achieved considerable gains, growing 91% to 1.9 billion searches.Source: comScore Video Cross-Media Study Source: comScore qSearch
  8. 8. 10. DISPLAY ADVERTISING 11. ADVERTISING EFFECTIVENESSSocial Networks and Blogs Account for More Than 23% Cross Media Synergy Effect Helps Campaigns Driveof All Display Ad Impressions Brand Value For Many Categories of AdvertisersTop Content Categories by Share of Total Display Ad Impressions Lift Effects for Ad Awareness Metrics in Cross Media CampaignsDecember 2009 30.0% 23.8% 25.0% 21.1% 20.0% 15.0% 10.2% 10.0% 7.3% 4.2% 4.1% 2.8% 5.0% 2.0% 0.0% When consumers are exposed to a campaign in multiple channels, it appears to be everywhere. This sense of omni- presence drives up not only awareness measures but also moves consumers to higher interest and intent to purchase the brand.Almost one quarter of all display ad impressions in December Data from the comScore AdEffx™ norms database clearly shows that2009 were in the Conversational Media category, which consists cross media campaigns, which utilize multiple marketing channels,of social networking and blogging sites. can deliver significant increases in brand metrics for many industries. As an example, a major PC manufacturer saw using multiple mediumsSocial networking and blogging sites, primarily Facebook and in combination provided significant lifts over using a single mediumMySpace, account for more ad impressions than the sum of the alone. This cross media synergy effect remains strong across manymajor portals. This underscores the importance of understanding the categories of advertisers. Marketers who want to take advantage ofeffectiveness of ads in the social networking ecosystem. the power of this effect can spread budgets by selectively targeting a specific audience and blanketing them with messages in various media. Then advertising effectiveness can be measured for both attitudinal brand impacts as well as behavioral impacts such as sales, site visitation and search to quantify the contributions of each medium alone and in concert.Source: comScore Ad Metrix Source: comScore AdEffx Brand Survey Lift Cross Media Norms Database
  9. 9. 12. E-COMMERCE However, 2009 on the whole fared significantly worse than the previous year with year-over-year growth rates remaining negative throughout most of the year.2009 Total Retail e-Commerce Sales Down 2%vs. Year Ago, with Travel Sales Down 5% and The 2009 holiday season represented a bright spot in this predominantly negative year for e-commerce as it marked a return toNon-Travel Flat positive growth rates with both November and December showingU.S. Online Consumer Dollar Sales Growth (in $ Billions) gains of a few percentage points. While some of this growth isExcluding Auctions, Autos, and Managed Travel attributable to more favorable year-over-year comparisons versus the disastrous 2008 holiday season, it does suggest that the tides of consumer sentiment are beginning to turn and that 2010 may be a healthier year for retail e-commerce. Positive Growth U.S. Retail e-Commerce Categories in 2009 Books & Magazines 12% Computer Software (excl. PC Games) 7% Sport & Fitness 6% Jewelry & Watches 4%The U.S. e-commerce market in 2009 exhibited substantial Video Games, Consoles & Accessories 3%softness in the face of the global economic recession, whichexerted downward pressure on consumer discretionary spending Consumer Electronics 3%reflected in the e-commerce market. Computers, Peripherals, & PDAs 1%Total U.S. e-commerce spending reached $209.6 billion in 2009,down 2% versus the previous year and the first year on record with In this recessionary year, only a handful of retail e-commercenegative growth rates. Travel e-commerce spending dropped 5% to categories experienced growth. Books & Magazines topped the list$79.8 billion, while retail (non-travel) e-commerce spending remained of gaining categories with 12% growth, bolstered by category-widevirtually flat at $129.8 billion. price-cutting and the release of numerous high-profile best-sellers.Throughout most of the decade, retail e-commerce spending saw Computer software (up 7%) ranked second, followed by Sport &growth rates in excess of 20% annually, but 2008 showed signs of Fitness (up 6%) and Jewelry & Watches (up 4%), which reboundedsoftness as the economy first began to weaken. While that year still from an especially weak 2008. Other positive growth categoriessaw retail e-commerce grow at a rate of 6%, it was the first time on included Video Games, Consoles & Accessories (up 3%), Consumerrecord of single-digit growth rates. Electronics (up 3%) and Computers, Peripherals & PDAs (up 1%).Source: comScore e-Commerce Measurement Source: comScore e-Commerce Measurement
  10. 10. 13. MOBILE INTERNET USAGE 14. MOBILE INTERNET DEMOGRAPHICSMobile Internet Services Continue to Boom in EU5 Mobile Internet Users Slightly Older Than PC Internet UsersMobile Browsing AudienceNovember 2008 to November 2009 Mobile Browsing Audience Three Month Average Ending November 2009 Mobile Internet Trends PC Internet vs. Mobile Internet Demographics +29% 60% PC – +33% PC – Higher on Chart = More Female Social Networking 55% Total Internet Further to Right = Older +106% Size of Bubbles = # of Users % Female 50% +64% 45% 40% 35% Mobile – Mobile – Social Networkers News/Info Browsers 30% 27.0 28.0 29.0 30.0 31.0 32.0 33.0 Median AgeThough it has been over a year since the launch of the iPhone 3G Device and access costs keep mobile Internet usage fromand the resultant boom in mobile Internet services, the growth in following ‘traditional’ early adopter age distributions.new users shows no signs of waning. Younger consumers are less likely to have the advanced devices andSocial Networking and News and Information via Application unlimited data plans that are key drivers for mobile Internet usage.are showing the highest gains with 106% and 64% Y/Y growth, Even for social networking, consumers who use their mobiles are morerespectively. While News and Information via Browser and Email likely to be older than those who access social networks via PC.continue to be the most popular activities online, the rapid growth of Mobile social networkers are more evenly distributed by gender thanSocial Networking via mobile may soon overtake those categories. mobile browsers for news and info. This provides an indication thatMost apps users in EU5 play games. Games is the top genre for apps, mobile social networking is helping move mobile Internet services outfollowed by Functional Tools (e.g. Maps and Search), Communication of early adopter mode and into the mainstream.Services (Email, IM, Social Networking, Photo Sharing) and News.Source: comScore MobiLens Source: comScore MobiLens
  11. 11. ABOUT COMSCORE COMSCORE PRODUCT SUITES & SERVICESMeasuring the digital world.™comScore is a global leader in measuring the digital world and Media Planning & Analysisthe preferred source of digital marketing intelligence. Identify and profile online consumers.From the accuracy of comScore AdEffx™ online ad effectiveness Discover where to best reach a desired audience. Demonstrate a site’s value by defining visitorsolutions to the richness of Media Metrix® 360 panel-centric unified characteristics. comScore Media Planning &audience measurement, comScore reveals the granular dynamics Analysis solutions offer the world-class toolsthat occur within a market as well as the total market views required needed to identify, reach and targetto effectively navigate the digital world on a local, regional and online audiences.international level.Industry leaders turn to comScore for insight into the behaviorsand attitudes of digital media consumers in order to design more Advertising Effectivenesspowerful sales and marketing strategies. comScore maintains The comScore AdEffx™ suite providesmassive proprietary databases that provide a continuous, real-time comprehensive advertising effectivenessmeasurement of the myriad of ways in which consumers use the PC measurement for on- and off-line campaignsand mobile Internet. Experienced comScore analysts work closely including attitudinal measures, onlinewith clients to identify their business objectives and determine how behaviors and the impact on actual sales.they can best apply, and benefit from, comScore’s vast databases ofInternet user behavior.Whether your focus is online or multi-channel, direct responseor long-term branding, domestic or global marketing, comScoreprovides the vital digital intelligence to succeed in today’s Search Marketingcompetitive marketplace. Know the complete search landscape. Understand how various audiences search. Optimize search marketing efforts. comScore Search Marketing solutions provide details on consumers’ search behaviors, a comprehensive view of the competitive landscape and insights into key search trends across more than 160 worldwide sites.CONTACT learnmore@comscore.com www.comscore.com
  12. 12. COMSCORE PRODUCT SUITES & SERVICESContinued from previous page.Mobile Marketing on the Internet Explore the “who, what and how” of mobile users. Design fully integrated marketing strategies. Gain insights into the competitive landscape. Learn Drive qualified traffic to a content website. Boost about the various behaviors and demographics of sales by identifying and reaching new audiences mobile web audiences. comScore Mobile online. comScore Marketing on the Internet solutions offer unprecedented visibility into the solutions provide the superior digital intelligence mobile ecosystem. and consumer insights needed to successfully achieve online objectives.Cross Media Measurement Technology Tracking Measure advertising effectiveness across platforms Analyze hardware and software configurations —Internet, mobile, TV, radio and print. Optimize for thousands of devices. Understand how marketing spend. Plan campaigns more efficiently. consumers’ technology-usage behaviors shift. comScore Cross Media Measurement capabilities Capitalize on trends in personal computer and quantify the effectiveness of each media channel on mobile device technology. comScore Technology an advertising campaign, including branding impact Tracking services combine device-level data as well as online and offline behaviors. with user demographics and online behavioral insights to deliver the most complete profile of technology usage.Video & Distributed Media Measurement Custom Research Uncover the size, growth and composition of Get tailored, accurate and actionable insights. distributed web audiences. Identify the most Design studies geared toward actual business attractive types of distributed content—widgets, objectives. Measure the success of specific videos, social applications or other emerging marketing efforts to improve future campaigns. platforms. Understand how usage patterns change comScore Custom Research studies leverage over time. comScore Video & Distributed Media the massive comScore panel, sophisticated Measurement solutions provide accurate and methodologies and expert analysts to deliver comprehensive measurement of distributed industry-leading marketing insights. web content.CONTACT learnmore@comscore.com www.comscore.com
  13. 13. Contact InformationTo learn more about how comScore can help you compete andsucceed in the digital world, please contact us today:Onlinewww.comscore.comEmaillearnmore@comscore.comUnited States+1 866 276 6972Canada+1 416 646 9911Latin America+1 212 497 1764Europe+44 207 099 1760Asia Pacific+65 9478 2100Japan+81 3 5789 5555The findings herein are based on data and insight gleaned exclusively from comScore services and solutions.Research data or a portion of text less than one paragraph in length may be cited provided that each is sourced tocomScore; for example, “Source: comScore, Inc.” or “According to comScore, ....” Copies of graphs or data tablesmust include the following copyright notice affixed to all material: “Copyright © 2010 comScore, Inc.”© 2010 comScore, Inc.