Learn about selling domains for a profit in the Chinese market with DomainNameSales' Domain Broker Ran Cui
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1. In 2015, Chinese investors sought safe investments outside China's volatile stock market and housing bubble, fueling investment in domain names which have low barriers, no maintenance costs, and potential for high returns. 2. Certain domain name patterns became very popular with Chinese buyers in 2015, including numbers without 0 or 4, letters without vowels, place names, and Pinyin domains. 3. Looking ahead to 2016, the document predicts Chinese domain name prices will become more polarized, with desirable names increasing in price and others decreasing, as new gTLDs and bulk buying of short extensions also grow in popularity in China.
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Learn about selling domains for a profit in the Chinese market with DomainNameSales' Domain Broker Ran Cui
- 1. Selling Domains for a Profit in the Chinese Market
- 2. Topics 1. What happened in 2015 2. CHIP / PINYIN domains 3. 2016 and Future Trends
- 3. Ran Cui 1. Top sales of Asian market in 2015 2. Deep understanding of Chinese culture and the market 3. New to the industry, but not new to sales Ran@Uniregistry.com
- 4. What happened in 2015 Average sale price of a US home: $345,800 $28.6 Billion 28% Average purchase price of Chinese buyer: $831,800
- 5. 2015 Chinese Investments 1. Excess money + lack of secure investment vehicles - 20 years of double digit growth - Chinese investors are conservative 2. Volatile stock market + Housing bubble (pop) - July 2015 market lost considerable value - Last week market was stopped to protect from further catastrophic loss - New York property safer than Shanghai and less $$ 3. Threat of future devaluation of RMB - AV.com WHY? Chinese investors are seeking secure investments.
- 6. Domain Names vs. Real Estate - Virtual Real Estate vs. Physical Real Estate - Domain Names are .sexy - Barriers of Entry are low - Returns are much great with domains (no maintenance, no tax, no worry) - When investors who have excess money are looking for alternative channels, what do they look at?
- 7. What happened in 2015 When comparing January 2015 to December 2015, the selling prices of 3L.com, 3L.cn, 4N.com and 4L.com increased 800%in the Chinese domain trading market. And people call it a bubble.
- 8. CHINESE MARKET IS SERIOUS BUSINESS Major Factor: Loan Providers Domain Clubs Domain Appraisers Domain Media Domain APPs Domain Books Domain Trainings Domain Consultants Domain Mortgage Domain Brokerages Registrar New Extensions Investing Companies Who is included:
- 9. Milestones in 2015 January: 360.com sold for $17 million USD. This triggered an upturn in number domain prices. July: The Shanghai stock market decreased 30% over 3 weeks. Investors began moving capital from the stock market into the domain market. September: A Chinese investor registered 33,000 6N.coms in 2 days. This triggered the surge of bulk registrations and bulk deals. October: 2015 Digital Assets Summit (In Beijing) live auction becomes popular for premium domains; 88.cn was sold $1.3 million USD. Live auction became popular. December: The first Chinese Domain Festival - Live Auction took place with 150 million RMB, which is 23.4 million USD, in live auction sales.
- 10. CHIP Domains What kind of names attracts Chinese buyers the most? • Number domains without 0 and 4 2345 • Letter domains without A, E, I, O, U or V 234 • Mix 2 Plus • Pinyin domains Ex. Zhuanxue.com Single / Double / Triple Domains sold in December 2015 (USD): 1212.com sold for $281,250 828.com $687,500 262.com $515,625 886.com $868,750 123.cn $656,250 1117.com $132,810 gg.com $2,656,250 Zhu.com $343,750 Yao.com $3,359,375 CTX.com $90,000 WRJ.com $95,000
- 11. CHIP Domains - Uncovered • Length – must be short, easy to remember – Not ShanghaiRestaurant.com (SHCT.com) • Balance – Symmetry, Patterns. (Ex. 1212.com, 828.com, 123.com, 1117.com) • Repeating – AA, AAB, ABB, AAAA, AAAB, AABB, ABAB etc. • Special meanings – last name, area code/ zip code, existing company names, abbreviations - Last Name (Yao.com, Zhu.com) - Area code/ Zip Code (0755.com) - Existing Company Names. Example NiWoDai.com to NWD.com - Abbreviations (CTX.com, WRJ.com)
- 12. CHIP Domains - Continued Tip to seller: 1. Watch for trends 2. Looking at comparable sales 3. Find out meanings of first and/or last letters (Ex. BJ, SH, SZ, CF, TZ, YY, TX, W, J, B…) 4. Be aware of Pinyin names 5. Be careful of Mix names 6. Use Baidu.com double check meanings 7. Always consult a Chinese Speaking broker • WHY 2/3/4 letters • Numbers • New gTLDs (Ex. .cc .co .cm .xin .wang .link .club .xyz)
- 13. 2016 and future trends 1. Polarization – CHIP names go higher, bad names go lower 2. The price of CHIP/ Pinyin domains will be pushed to a new level 3. Mergers and acquisitions of brokerage companies 4. Increase of live auctions (happening EVERY night) 5. More gTLDs are used (new extensions) 6. Bulk registration goes to domain name endings (.link, .click) 7. Service provider – More people will begin working / engage within the Domain industry 8. Bottom Line to Profit in the Chinese Market – Contact Uniregistry and List your Domains with Ran Cui