Here's how real estate investors, wholesalers, house flippers and others are maximizing SEO and capturing leads online with InvestorCarrot websites... totally ready to launch and completely customizable!
Get more info and watch a demo at oncarrot.com right now!
2. Background:
Aaron McManus
VP of Engagement
- Started in Chicago real estate in 1997
- Supervised over $1B in sales
- Over 2,000 apartment leases
- Managed over $40M in residential property
- Oversaw some rehab of historic property
- Represented 100s of investors
- Marketing, training and cultural development with
Fortune 500 companies and elite entrepreneurs
- Passion for youth and community development
Direct: 541-236-5101
aaron@oncarrot.com
3. A steady,
ongoing flow of
automated leads
and deals.
Think of it like a
“money pipeline”
funneling to your
business.
What’s a Vortex of Sales?
4. Anatomy of a Vortex of SalesIntroduction (Traffic)
Ad, flyer, craigslist,
networking... meet them
where they already are &
get them to your website
Conversion (Lead)
Give them an offer... an
incentive to opt-in, submit
their info, sign up and/or get
started!
Nurture (Add Value)Show them why it matters to
them!
Grow (Add Value)
Harvest (Collect)
What else can you offer?
Testimonials, case studies and
community stories to share
5. Imagine that at the center of your Vortex there is a powerful force...
6. Move the Vortex With Your
Audiences This is a diagram of two magnets that
power a vortex by spinning against each
other...
Just like each Carrot site can PULL
customers to your business.
. Carrot Site: Cash Buyer
Carrot Site: Motivated Seller
Other types of sites available:
Main Company Site
Rent-To-Own
Multi-Family*
Maximum Value* (for use by Brokers only)
*Currently testing
8. Building a Pipeline Takes Work!
Once you put it together, an automated Vortex can serve you leads for
years... but you’ll need a team to keep your Vortex flowing.
9. - Connect a List Nurture Tool like MailChimp,
aWeber, InfusionSoft, or others to your
InvestorCarrot site
- Connect Social Accounts (Twitter,
Facebook, Google+, LinkedIn) to InvestorCarrot
- Send emails at least once per week
- Post links a few times per week (use
BufferApp.com or other social tools to make it
easy)
Designing the
Perfect Spiral
11. 3 Different Groups:
Investors
(Cash Buyers)
Sellers
(Discount Properties)
Dwellers
(Tenants &
Retail Buyers)
Why do they each need a different message?
12. “We make investors lots of money off of
discounted properties!”
< ----
do you really want a seller
facing foreclosure hearing
this message?
or should it be a second site?
13. Investors
(Cash Buyers)
Sellers
(Discount Properties)
Dwellers
(Tenants &
Retail Buyers)
rentals
rent to own
home buyers
facing foreclosure
tax sale
divorce
distressed properties
inheritance
qualified investors
private money lenders
long term owners
institutional lenders
[Profit] [Help] [Aspire]
14. One Site Per Target
Find Motivated Sellers Build a Cash Buyer List
Create Credibility
(main company site)
s Tenants (Rent to Own)
18. Why Credibility Matters:
1 out of 3 visitors
are clicking:
- Case studies
- Testimonials or
- Company page
before submitting info!
You Must Add Social Proof to Your Site!
21. How Does Google Look For Credibility?
Links from Trusted Sites = High Rankings
Links from Bad Sites = Lowered Rankings, Even Blacklisted
BackLinks 101:
22. Google Doesn’t Like (and May Give You A Penalty
For):-Paid Links
- Automated Links
- Artificial Links
- Ads to Your Site without <NoFollow> Tag
- Low Quality Directories or Bookmark
Sites
23. Google
Loves Local!
Here’s what you should add to your site:
- Your credibility: testimonials, case studies & story
- Great offers
- Quality content (hint: think local!)
24. Make
Happy!
Add quality backlinks (and build traffic) in these ways:
- Relevant comments on related sites
- Only create profiles on great directories
- Write quality guest blog posts (quality is key!)
- Use forums for discussions, link back to your quality
content
25. Happy!Here are ideas for pretty fast and easy blog posts:
•Tell a neighborhood story
•Promote an upcoming community event
•Review a great local business
•Make a list of churches and types of worship available nearby
•Make lists of architecture styles, unique home features, or other special local real estate info
•Comment on local news story, current event or issue
•Attend a public meeting and write about it
•Spotlight a great non-profit
•Do a cost of living comparison with real examples (use good data sources)
•List the top employers in your area and provide some commentary
•Lists of best local businesses by category (barbershop, auto repair, etc – Yelp is a great source of
content)
•Market statistics for your area, such as average sale prices, absorption rates, etc.
•Local travel tips for visiting tourists or relocating buyers (everyone wants insider knowledge)
•Review of a real estate guide, book or blog
•Common (or uncommon) real estate hoaxes and scams
•How to shop for investment property
•Things that go wrong with real estate sales
Make
26. Happy!
SEO NINJA LEVEL SKILL:
On-Page Optimization
Must be done manually on each site
to obtain maximum value!
Make
29. Leverage the power of proven
Content
Marketing
for Real Estate Investors.
30. www.onCarrot.com
START Leveraging Your Carrot System TODAY
You’ve got a powerful Inbound Marketing system at your fingertips...
start leveraging it this week!
