A slideshow of a very good and the most famous brand NIKE. This PowerPoint Presentation will explain you its origins, what does Nike exactly do, its products, revenue, its competitors and even the global market shares
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SPORTS BRAND - NIKE
1.
2.
3. Est. in 1960 in Oregon
Founders: Bill Bowerman & Phil Knight
4. The company takes its name from Nike,
the Greek goddess of victory.
Chairman:-Philip.H.Knight
CEO and president:-Mark Parker
Headquarters:- Washington County,
Oregon, United States
Products:-Athletic shoes,
Apparels,Sports,Equipment and
Accessories
5. o Originally known as Blue Ribbon Sports
(BRS), was founded by University of
Oregon track athlete Philip Knight and
his coach Bill Bowerman in January
1964.
o Initially operated as a distributor of
Japanese shoemaker Onitsuka Tiger
(now ASICS).
6. o In 1966 BRS opened its first retail store in
California.
o By 1971 BRS-Onitsuka Tiger relationship
ended.
o The Swoosh was first used by Nike on
June 18, 1971, and was registered with
the U.S. Patent and Trademark Office on
January 22, 1974.The first shoe to carry
this design was a soccer shoe named
”NIKE” which was released in 1971.
7. Engaged in :
• Design
• Development
• Manufacturing and
• Worldwide marketing and sales of
1. Footwear
2. Apparel
3. Equipment
4. Accessories and services.
8.
9.
10. US $25.3 billion (FY 2013)
Operating income: US$3.040 billion (FY
2012)
Net income: US $2.223 billion (FY 2012)
Total assets: US$15.465 billion (FY 2012)
Total equity: US$10.381 billion (FY 2012)
Number of employees: 44,000 (2012)