The automobile industry in Nepal is dominated by a few major players and has experienced steady growth over the past two decades. The industry focuses on SUVs, small cars, luxury cars and sedans to meet consumer preferences across income segments. Government regulations through agencies like the Ministry of Physical Infrastructure and Transport and Nepal Automobile Dealers Association influence the industry. While threats include bargaining suppliers and substitutes, opportunities exist in market needs, trends analysis, and competitive rivalry make the industry vibrant. The industry emerged stronger in 2016, selling over 5000 units.

1. Automobile Industry in Nepal
Group Members
Bandana Sigdel
Bhuwan Pradhan
Bibhusana Gurung
Sunil D.C.
Suraj Ghimire
Ujjwal Bhattarai

2. An Automobile Industry

4. Major Players
Chaudhary
Group
Laxmi
Intercontinental
Pvt. Ltd
GO
Automobiles
Pvt. Ltd
United
Traders
Syndicate
Pvt. Ltd

5. Products and Services
SUV
Cars
Small
Cars
Sedan
Cars
Luxury
Cars

6. Marketing Strategies
Market Need
• Consumer taste and preference
• Necessity
Customer Segment
• Income Distribution
• Social Class

7. Trend Analysis

8. 1989/90, 9868
1990/91, 1142
1991/92, 1460
1992/93, 1800
1993/94, 2131
9394/95, 2173
1995/96, 2127
1996/97, 1953
1997/98, 2627
1998/99, 1659
1999/00, 2757
2000/01, 3754
2001/02, 2568
2002/03, 1847
2003/04, 4961
2004/05, 3156
2005/06, 3369
2006/07, 3624
2007/08, 3359
2008/09, 4362
2009/10, 7435
2010/11, 5423
2011/12, 5561
2012/13, 6334
2013/14, 8397
2014/15, 9945
2015/16, 21647
0 5000 10000 15000 20000 25000
1989/90
1990/91
1991/92
1992/93
1993/94
9394/95
1995/96
1996/97
1997/98
1998/99
1999/00
2000/01
2001/02
2002/03
2003/04
2004/05
2005/06
2006/07
2007/08
2008/09
2009/10
2010/11
2011/12
2012/13
2013/14
2014/15
2015/16
Automobiles Registration

9. Regulatory Environment
Ministry of Physical
Infrastructure and
Transport
Department of
Transport
Management
Transport
Management
Office
Nepal Automobile
dealers association

10. SWOT Analysis
Strengths Weakness
Opportunities Threats

11. Competitive Analysis (Porter’s 5 Forces)
Bargaining Power
of Buyers
Bargaining Power
of Suppliers
Threat of
Entrants
Threat of
Substitutes
Competitive
Rivalry

12. Conclusion
Emerged stronger than ever in 2016
Sold more than 5000 units till date
Festive season, more vibrant for the
industry

13. Any Queries ???

14. Thank You