These 7 marketing automation sins are a sure way to end up in content marketing hell. http://uberflip.com

1. OF MARKETING
AUTOMATION
The 7 Deadly Sins

2. While they’re not as wicked
as the original deadly sins…

3. While they’re not as wicked
as the original deadly sins…

4. Marketing automation
mistakes can surely
lead you to
sales and
marketing hell

5. Here’s a list with
the most common
marketing automation sins

6. Without a strategy or goal, marketing
automation is bound to be the white elephant
in the company. You need to chalk out your
sales funnel and see how automation can help
you nurture and convert prospects into loyal
customers.
1) NOT HAVING A STRATEGY

7. USING ONLY
EMAIL
According to a report by
Focus, 75% of marketing
automation users do not
leverage the platform to
its fulI potential. If you
only want to send out
email blasts of your
newsletter, use an email
service provider. It would
likely cost less than half
of what your automation
software does.
2)

8. 3) EXCLUDING OTHER TEAMS
Get your sales team involved before
the marketing automation platform is
implemented. They can help you
figure out your sales funnel and its
key stages, build an accurate lead
scoring frame work, and suggest
highly relevant content ideas. Better
automation means less hassle for
sales and more closed deals!

9. SELLING
INSTEAD OF
NURTURING
Your audience is exposed
to thousands of
messages every day.
Using your content as
just another avenue to
make a sales pitch is a
great way to have it
ignored. Once you’ve
nurtured leads and built
relationships, then you
can focus on pitching
your product.
4)

10. 5) NOT CREATING ENOUGH CONTENT
Have a team in place to consistently
pump out highly targeted content
focused on all stages of the sales
funnel and its buyer personas. Blogs,
webinars, videographics, case studies -
valuable content is the cornerstone of
marketing automation. It can attract
subscribers, help earn their respect,
establish credibility, and turn them
into paying customers.

11. TRACKING
THE WRONG METRICS
According to a recent
report by Pepper, 57% of
brands measure ROI for
marketing automation
using response metrics
(e.g. open rates, clicks,
etc). Instead, marketers
should focus on KPIs that
show a direct impact on
their business goals (e.g.
leads, sign ups, sales).
6)

12. Marketing automation doesn’t mean putting your content out
there without a second thought. In order to ensure that your
efforts are effective, your campaigns should be constantly
tested, analyzed, and recalibrated. Running everything on
autopilot is a surefire recipe for low engagement and failure.
7) RUNNING ON AUTOPILOT

13. Avoid committing these mistakes
and experience the warm feeling
of knowing that your sales funnel
is a clear road to leads and conversions.

14. In other words,
go straight to
Marketing Heaven

15. WANT TO GET MORE OUT OF
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