Facebook, Google+ and Twitter have grown exponentially over the years and they have become synonymous with the term “social media.” Facebook and Twitter are buzzwords nowadays, to the extent that Facebook has around 1 billion users, and “Twitter,” as an English word, has been added to the Oxford English Dictionary! Google+ is also not that far behind. By the end of May 2013, it had 500 million registered users.
The use of mainstream social media networks is very high. Maybe that is a primary reason for people to escape from this buzz. Privacy seekers are now moving towards niche and smaller players/networks. Alternative social media networks are targeting specific demographics by addressing different needs of social media users and have found a sizeable number of users.
In this report we have explored lesser known social media sites and have classified them based on their characteristics.