This is all About Digital marketing syatem. on-page SEO off-page SEO

1. DIGITAL
MARKETING
01

2. WHATISDIGITALMARKETING?
Digital marketing is the component of
marketing that utilizes internet and
online based digital technologies such
as desktop computers, mobile phones and
others digital media and platforms to
promote products and services.

4. on-page SEO focuses on optimizing parts of your
website that are within your control
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off-page SEO focuses on incresing the authority of
your domain through creation and earning
backlinks from other website.

5. ON-PAGESEO
* Keyword research * Htaccess File
* Meta tags * 3xx redirection
* og tags * 4xx redirection
* schema * 5xx redirection
* image optimazation * Geo tag
* content/Anchor tags optimation * Inbound
Links/Backlinks
* sitemap * Outbound
Links/External
* Robots.txt files * Internal Links
* Analytics and webmster setup
& use * DA
* PA
* Link Authority
* Dofollow/Nofollow Links

6. KEYWORDSRESEARCH
Keywords are ideas and topics
that define what your content is
about. In terms of SEO, they're
the words and phrases that
searchers enter into search
engines, also called "search
queries."

7. METATAGS
meta tags are on of the most
important elements for SEO.
it is a must to know for every
seo practitioner.Meta tags have
been around since… Since I can
remember. They have been a big part
in search engine history. They were
valued as a factor in rankings
before – until people started
abusing their use in getting on top
of the SERPs.

8. OPENGRAPH
There are many Open Graph meta tags
that provide different information to
Facebook. These tags can be added to
your pages manually, either directly
to the code on the page available or
also programatically. Below are the
most common Open Graph tags you will
encounter with a brief description of
each.

9. SCHEMA
Database Schema. A database
schema is the skeleton
structure that represents
the logical view of the
entire database. It defines
how the data is organized
and how the relations among
them are associated.

10. IMAGEOPTIMAZATION
Image optimization is about
reducing the file size of
your images as much as
possible without
sacrificing quality so that
your page load times remain
low. It’s also about image
SEO.

11. CONTENT/ANCHORTAGS
OPTIMATION
Anchor title helps the
site visitors using a
balloon, and displaying
written text. The Anchor
Text is another important
part, which should be
selected very carefully
because this text is used
not only for search engines
but also for navigation purpose.
You should try to use the best
keywords in your anchor text.

12. SITEMAP
A sitemap is a file where
you provide information
about the pages, videos,
and other files on your
site, and the relationships
between them. Search
engines like Google read
this file to more
intelligently crawl your
site.

13. ROBOTS.TXTFILES
The robots.txt file is a
file located on your root
domain. It is a simple text
file whose main purpose is
to tell web crawlers and
robots which files and
folders to stay away from.
Search engines robots are
programs that visit your
site and follow the links
on it to learn about your
pages.

14. ANALYTICSANDWEBMSTERSETUP&USE
Google Analytics & Webmaster Tools Keyword Selection Link Building
Local Map Listing Website Optimization Services SMO Services Facebook
Management Services Google Plus Business Profile Setup Twitter
Business Profile Setup YouTube Channel Setup Web Scraping Services
eBay Data Scraper.

15. HTACCESSFILE
Htaccess is a configuration
file for use on web servers
running the Apache Web
Server software. When a
.htaccess file is placed in
a directory which is in
turn 'loaded via the Apache
Web Server', then the
.htaccess file is detected
and executed by the Apache
Web Server software.

16. 3XXREDIRECTION
3xx Redirection. 3xx codes
are a class of responses
that suggest the User-Agent
must follow another course
of action to obtain the
complete requested
resource. Redirect Location
should be set in either:
Multiple options for the
resource that the client
may follow.
MARKETING PLAN 2020

17. 4XXREDIRECTION
A 4XX Error is an error
that arises in cases where
there is a problem with the
user’s request, and not
with the server. Such cases
usually arise when a user’s
access to a webpage is
restricted, the user
misspells the URL, or when
a webpage is nonexistent or
removed from the public’s
view.

18. 5XXREDIRECTION
It Used when a server
acting as a proxy or
gateway encounters a bogus
response from the next link
in the request response
chain (e.g., if it is
unable to connect to its
parent gateway).

19. GEOTAG
Use the Validator at Geo-
Tag.de to verify the
validity of your geo-tags.
Label your site as
"geocoded" by installing
one of the icons below and
the corresponding code on
your web page.

20. INBOUNDLINKS/BACKLINKS
Backlinks (also known as “inbound links”, “incoming links” or “one way
links”) are links from one website to a page on another website. Google
and other major search engines consider backlinks “votes” for a specific
page. Pages with a high number of backlinks tend to have high organic
search engine rankings.

21. OUTBOUNDLINKS/EXTERNAL
An outbound link, also called an external link, is a link from
your website to a different website. An outbound link for you is
an inbound link for someone else. If a link takes readers to
another page on the same website.

22. INTERNALLINKS
Internal Links are hyperlinks that point at (target) the same
domain as the domain that the link exists on (source). In
layman's terms, an internal link is one that points to another
page on the same website. Use descriptive keywords in anchor
text that give a sense of the topic or keywords the source page
is trying to target.

23. DAPA
DA PA Checker (Domain Authority Checker)

24. LINKAUTHORITY
Link authority is an SEO term that’s important to understand.
It’s an SEO metric derived from all the links that are directed to
a website from all across the Web. It combines link quantity plus
link quality. It’s impossible to overemphasize the importance of
link authority as a ranking factor.

25. DOFOLLOW/NOFOLLOWLINKS
A dofollow link (or follow link) is one that indicates to search
engines that the destination page should be crawled. If a
hyperlink contains a rel=”nofollow” attribute in the HTML, it is
considered a nofollow link and does not influence the search
engine ranking of the destination page.
Nofollow links are links with a rel=”nofollow” HTML tag applied to them. The nofollow tag
tells search engines to ignore that link. Because nofollow links do not pass PageRank
they likely don’t impact search engine rankings.