14th of March 2012, General Director of UMG International, Arthur Gerasymov, was participating in press conference “Social Advertising- an effective tool for solving social problems in Ukraine”, which was held in the press center of the Ukrainian National Information Agency “UkrInform”. Conference was focused on issue of the day – social advertisement growth in Ukraine. Results of sociological research on the social advertisement effectiveness were published. Also Creative Contest results during VI National Social Advertisement Festival were preliminary summed up. This Festival was conducted at March, 20 in Kiev, Vozdvizhenska str., 10B. Among the conference participants there were representatives of public organizations, companies, enterprises, advertising agencies and market research companies

1. UMG International
Turning insights into sales!
2012

2. 2012
Corporate Social Responsibility
in Ukraine in the eyes of employees

3. For every 5th employee it is very important to
work in socially responsible company
Q: How important to you is to work in socially responsible company ?
3,9 6,2 26,8 43,2 19,8
Not important at all
Rather not important
Difficult to say
Rather important
Very important
Sample: 552 respondents, representatives of working urban population of Ukraine in age 20-64 years
3

4. Majority of respondents (76%) consider their
companies as socially responsible
Q: Do you think the company, in which you work is socially responsible?
76,0
Yes
No
24,0
Sample: 552 respondents, representatives of working urban population of Ukraine in age 20-64 years
4

5. Two- thirds of respondents (69%) pay
attention to social advertising
Q: Do You pay attention to social advertising ?
68,6
Yes
No
31,4
Sample: 552 respondents, representatives of working urban population of Ukraine in age 20-64 years
5

6. Raiting of social advertising topics, by
memorability
Q: What social advertising do you remember ?
HIV / AIDS (prevention / tolerance) 30,2
Safe sex 12,2
The problem of orphanhood / children adoption 12,2
Against smoking 11,1
Caring for older people /
Call the parents!
6,4
Against alcoholism 5,9
Against drugs 5,9
Help for children / children need attention 5,3
Against family violence 4,8
Don't drive after alcohol 4,4
Against abortion 3,1
Safety on the road 1,9
I don't remember
13,9
Sample: 552 respondents, representatives of working urban population of Ukraine in age 20-64 years 6