Apresentação utilizada no webinar promovido pelo UKTI da Améria Latina.

1. Opportunities in
Latin America
Engagement Webinar
Brazil & Mexico

2. The new Latin America
• Political changes in many key markets are opening
up Latin America for business.
• The Latin American market is 500 million people.
There are attractive export opportunities in sectors
such as Oil & Gas, Mining, Healthcare, Education,
Financial Services & more.
• Positive progress in, ‘ease of doing business’. Key
countries are evolving their business environment
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3. Political changes are boosting opportunities
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• Stable and expanding MEXICAN economy and a new
legal framework for investment in the massive Oil &
Gas and related sectors.
• New ARGENTINE government, liberalising trade and
pursuing major investment plans in infrastructure and
natural resources.
• New business confidence and emerging opportunities
in COLOMBIA following conclusion of the peace
process
• Major structural reforms in VENEZUELA will present
opportunities in natural resources, healthcare,
education, infrastructure and utilities
• US restoration of diplomatic ties with CUBA boosting
international business activity and strengthening
market reforms
• Conclusion of an EU Free Trade Agreement with
ECUADOR will generate new UK export opportunities
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4. Attractive Export Opportunities
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5. Attractive Export Opportunities- Healthcare
• Verified pipeline of £77bn of healthcare trade opportunities in
Latin America including Brazil and Mexico
• Bi-lateral government to government agreements that provide
the inside track on government projects
•Infrastructure, medical devices and equipment and PPP
opportunities (including facilities management, clinical service
design and provision of shared services)
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6. Attractive Export Opportunities- Financial
Services
Brazil & Mexico
•With an estimated export potential of £4bn over the next 5 years
the key subsectors are: Fintech, Asset Management, Insurance
& Reinsurance, M&A, Infrastructure Finance and public listings.
• Key demands: Foreign investment & pensions management;
innovative FinTech; Infrastructure Finance for PPPs; UK IPOs
and bond issues; private equity services; insurance &
reinsurance.
• UK government is engaging in high level lobbying on further
opening the Financial Services market, led by the Lord Mayor,
HMG ministers and Trade Envoys.
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7. Attractive Export Opportunities- Education
• With a market estimated at £46bn per year, 49.8m students
currently enrolled in K-12 (9m in private schools) and more than
7m students in Higher Education (5.3m in private universities),
Brazil is the second biggest private education market in the
world. Mexico has the second largest Education System in Latin
America, with 38 million students across all levels.
•The key sectors for TVET and Higher Education in the region
are mining, oil & gas, rail and automotive, tourism and
hospitality, agriculture, science and research.
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8. Attractive Export Opportunities- Oil and Gas
• Oil & Gas represent significant opportunities in both Brazil and
Mexico.
•Government tenders for private partners to state oil giants
Pemex and Petrobras in exploration and extraction ventures.
•19bn barrel reserve and increasingly productive pre-salt fields in
Brazil, 12.6bn USD investment in Mexico per annum in round 1
exploration/extraction open tender.
•Key demands for deep water and subsea expertise/
technologies; EOR / Repair and Maintenance; industry training.
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9. Attractive Export Opportunities- Airports
• Mexico City airport - £9 billion
• Set of 21 tender packages to be launched between Sept 2015 and
April 2017
• First stage of MC airport to begin operations in 20th October 2020
• In Brazil, new concession round announced worth £1.5 billion in
private sector investment from for 4 airports:
1)Porto Alegre 2)Florianopolis 3) Salvador 4) Recife
Opportunities in: Master Planning; Project and Cost Management;
Feasibility & Demand Studies; Structural Design & Engineering;
Security; Cargo Handling Services & Lean Operations;
Design & Use of Sustainable Technologies; Real Estate; Operation
Technologies.
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10. The demand is out here in Brazil….you could be too!!
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Defence and Security : pursuing three
Campaigns in Brazil related to its Maritime,
Aerospace and Cyber Security components
to win the largest slice possible of potentially
£100bi (2035) and £6bi (2025) defence
programmes respectively, and a security
market that has enjoyed 9% annual growth
and a £15bi turnover. The Brazilian cyber
security market, difficult to penetrate but
potentially rewarding, is expected to grow to
£5.2bi by 2019.
Marine : The critical needs are: paints,
antifouling and anti-corrosion; ballast water
treatment; flooring systems; HVAC/ AC
systems; valves; propellers; marine service
equipment; fire safety systems; electrical
equipment: switchgear, switchboard and
related; winches; pumps and dynamic
positioning.

11. The demand is out here in Brazil….you could be too!!
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Water and waste: Water supply and sewage
improvements in Sao Paulo, Rio, Minas
Gerais and the Northeast; Cleaning up the
Doce river in Minas Gerais; New PPPs on
municipal solid waste.
Demanding UK expertise in: advisory and
engineering services; quality water delivery;
water treatment; desalination processes;
storage and distribution; leakage detection.
High tech and innovative products: Are
always in demand in all of the above sectors
but also in agriculture, aerospace, automotive
and mining.
Food & Drink/Retail: Due to high import
tariffs luxury segment products are most likely
to sell well.

12. The Demand is out here in Mexico….you could be too!!
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Luxury retail; Mexico is Latin Americas
largest/fastest growing luxury market, there are
large scale retail projects planned for the next five
years across the country. 2015 saw the arrival of
UK icons such as Ted Baker, Karen Millen and
Hamleys and expansion of Thomas Pink, Hackett,
Ben Sherman, Burberry, Phase Eight, Pepe Jeans,
Whittards of Chelsea, Twinings.
Food & Drink:Food and drink imports into Mexico
have a strong forecast growth rate.Mexico is North
America’s second largest market for Scotch
Whisky valued at £110 million. Main UK exports to
Mexico include: Spirits, confectionary, beer & cider,
tea, condiments and conserves
.
Mining; Largest silver producer in the world; top 10
producer of gold, fluorite, bismuth, sodium, copper
and zinc; 20 large scale active mining projects.
Average annual investment of around USD $6
billion; opportunities in: construction and mining
equipment, power generators, engineering and
environmental services.

13. The Demand is out here in Mexico….you could be too!!
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Automotive; This sector is a UKTI priority in
Mexico; 7th
largest light vehicle producer, 6th heavy
vehicle manufacturer and 4th
largest auto-part
manufacturer; highest growth rate from the top 10
largest vehicle manufacturing nations.
Opportunities in; low carbon & leading edge
technologies, low emission buses, manufacturing
technologies (machine tools, press tools,
machinery, power generation, metrology and
instrumentation), automation equipment,
specialized metals and alloys, composites, steel
casings and stainless steel.
Defence & Security; The need for innovative,
specialised and sustainable security and defence
equipment and systems is a large expanding area
reflected in the Mexican Federal Public Security
and Defence Strategy. Opportunities in; cyber
security/defence solutions for the public and
private sectors; Refurbishment of various defence
fleets/maintenance contracts; Surveillance,
Counter Intelligence, Forensics; New Mexico City
Airport security package; High security prisons
refurbishments; New Defence Ballistics Forensics
Centre

14. How to succeed in the mega markets
• Mega markets should form part of your long term strategy
for exports growth.
• Invest in:
Relationships- with partners, distributors, key
customers
Expert advice- tax, legal, customs
• Build the higher cost of doing business into your planning.
- Think about marketing and after sales care.
• The pace and ease of doing business is different to other
markets, however perseverance and persistence pay off.
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15. Exporting is GREAT – Opportunities in Latin America
The demand is out here in Latin America…..
…..you could be too
Latin America will go to:
Chester Le Street Friday 13 May
Cambridge Monday 16 May
London Tuesday 17 May
Reading Wednesday 18 May
Bristol Thursday 19 May
Hinckley Friday 20 May
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16. Register or Contact us
• Register here: Exporting is GREAT – Opportunities in Latin
America
•Contact us here:
Lauren Frater, Regional Director São Paulo, UKTI Brazil
Tel: +55 11 3094 2721 | Mobile: +55 11 98451 4888 | E-mail:
lauren.frater@fco.gov.uk
Stephen Cartwright, Director UK Trade & Investment Mexico
Tel: +52 (55) 1670 3249 | Mobile:+52 (1) 55 5419 8737 | E-
mail: Stephen.Cartwright2@fco.gsi.gov.uk
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