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From: pattrawadee tongtai (tongtai5@hotmail.com)
Sent: Wednesday, January 16, 2008 9:08:47 PM
To: chitipatmanon@msn.com; chitipatmanon@hotmail.com; chitipatmanon@hotmail.co.th

... ... 40 ...

Advertising

1 Many children love to sing the song in the ads because it is fresh
:2 and the language is _____, artfully and beautifully written.

: n a. magically
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n b. crunchy
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n c. witty
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n d. pleasantly
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2 A __________ is either a word, phrase, symbol, or design used for
:2 advertisement.

: n a. billboard
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n b. poster
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n c. trademark
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n d. slogan
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3 A __________ is mostly used in advertising to attract people's
:2 attention because it is easy to remember.

: n a. slogan
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n b. price
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n c. movie
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n d. catalogue
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m

4 Advertisements are everywhere, from columns of small

http://by117w.bay117.mail.live.com/mail/PrintShell.aspx?type=message&cpids=556da... 16/1/2551


:2 __________ for houses, jobs, cars, etc. in newspapers to big
hoardings on walls and enormous advertisements on posters by the
side of the road.

: n a. sales
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n b. agencies
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n c. advertisements
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n d. products
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5 Advertisers use people's __________ about themselves to promote
:2 their products and make them buy to improve their social skills.

: n a. anxiety
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n b. oppertunity
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n c. company
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n d. luxury
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6 After so many years, the slogan of Coca-Cola was still instantly
:2 __________ for general people because it is very easy to
remember.

: n a. recognize
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n b. fashionable
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n c. applicable
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n d. touchable
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7 Amazon invested heavily in advertising to __________ new
:2 customers and in developing online software.

: n a. attract
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n b. survey
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n c. complete
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n d. overcome
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8 An advertiser tries to catch the viewers’ attention by adding



:2 _____under the picture so they can get more information.

: n a. flame
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n b. color
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n c. blueline
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n d. caption
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9 Another way companies promote their products is through
:2 __________. Companies sponsor rock concerts, art exhibits and
even big sports events like the Olympic Games.

: n a. designer
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n b. equipment
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n c. sponsorship
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n d. photograph
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10 Compulsive shoppers can't stop themselves from buying things. It
:2 isn't just behavior, it is a __________ illness.

: n a. psychological
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n b. medical
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n c. critical
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n d. identical
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11 Cosmetics and other products are often __________ by famous TV
:2 or movie stars or fashion models.

: n a. persuaded
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n b. supported
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n c. selected
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n d. endorsed
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12 Email is a most efficient and powerful __________ for companies
:2 to contact their customers.



: n a. factor
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n b. agency
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n c. technique
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n d. target
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13 Everyone likes the music in Joe’s ads, but I find his latest _____
:2 quite simple.

: n a. slogan
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n b. jingle
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n c. voice
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n d. spot
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14 Experts are looking at the safety of widely used __________
:2 including Prozac and Seroxat. The review will look at a range of
options, including whether the drugs should be banned.

: n a. self-esteem
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n b. compulsive buying
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n c. shopaholics
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n d. anti-depressants
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15 How come you don’t know that girl. She's been in several television
:2 _______.

: n a. screens
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n b. stations
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n c. dramas
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n d. sets
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16 IBM has a one word _____– THINK!
:2
:
n a. motto
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b. announce



j
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n
n c. mission
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n d. slogan
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17 If you want to find a right person for your marketing team, put
:2 _____ in the classified ads.

: n a. a jingle
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n b. a motto
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n c. a slogan
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n d. an announce
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18 In the recent years, we have found that our sales __________ fell
:2 0.2%.

: n a. consumers
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n b. measures
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n c. scales
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n d. volumes
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19 It is amazing how much computers have come down in
:2 __________ over the past few years.

: n a. factor
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n b. value
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n c. charge
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n d. price
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20 Like alcoholism or drug abuse, shopping can become an
:2 __________ .

:
n a. addiction
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n b. consumption
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c. competition



j
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n
n d. evolution
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21 Lots of companies try to use promotion to __________ customers
:2 to buy their product.

: n a. converse
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n b. construct
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n c. convince
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n d. consume
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22 Many people buy things not because they need them
:2 but,__________ , simply for the fun of buying.

: n a. efficiently
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n b. impulsive
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n c. alternatively
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n d. generally
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23 Many __________ are now working to help compulsive shoppers
:2 recognize their problem and understand what makes them spend
money.

: n a. scientists
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n b. stylists
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n c. journalists
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n d. psychiatrists
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24 Most companies use the word "discount/sale" in their ad because
:2 people want to find __________ . They could be rebates, one time
sales, percentage offers, get one free offers, ect.

:
n a. sponsors
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n b. products
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n c. bargains
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n d. commercials
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25 Nowadays, a lot of advertising agencies try to develop their own
:2 marketing strategies more effectively in many ways to __________
us to buy their products.

: n a. access
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n b. maintain
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n c. target
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n d. persuade
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26 Our company is having a special __________ to encourage people
:2 to believe in the quality of our new products.

: n a. production
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n b. promotion
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n c. attention
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n d. solution
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27 She felt _________about undressing in front of the doctor.
:2
: n a. irritated
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n b. embarrassing
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n c. irritating
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n d. embarrassed
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28 Sometimes an interesting advertisement presents something which
:2 seems nonsense at first. This _____ the audiences so they have to
read or watch it more carefully.

:
n a. enriches
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n b. puzzles
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n c. endeavors
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n d. shimmers
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29 Students always find English a ________ subject because they
:2 always sleep when they study English.

: n a. boring
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n b. excited
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n c. bored
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n d. exciting
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30 Susan has __________ knowledge of philosophy because she gives
:2 a very impressive lecture.

: n a. circulatory
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n b. crucial
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n c. profound
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n d. constant
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31 The Thai ‘Wai’ campaign is really hot! There is a lot of _____ on the
:2 streets about it among tourists.

: n a. product placement
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n b. plug
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n c. buzz
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n d. road signs
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32 This ad is fun to read because of its stylish _____which organizes
:2 and presents all the words and pictures very well.

: n a. decoration
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n b. layout
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n c. template
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n d. page
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33 Those people use only expensive products and service. They care
:2 so much about their _____ because they want to look good.

: n a. illustrations
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n b. faces
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n c. profiles
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n d. images
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34 To keep current customers happy, that fitness club will give a free
:2 yoga course _____ only for its members.

: n a. allowing
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n b. privilege
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n c. requiring
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n d. available
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35 _____is one of many important factors to be discussed because it’s
:2 needed to cover as much area as possible.

: n a. cost
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n b. competition
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n c. coverage
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n d. famous agency
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