Why personal brands are as important as company brands
•
0 likes•365 views
Your brand goes much further than whether your logo looks great or if your communications look the same. It has to be consistent across all your channels, online and offline, through your dedicated company channels and employees. Which is why having great personal branding is very much as important as company branding.
Recommended
More Related Content
What's hot
What's hot (9)
Similar to Why personal brands are as important as company brands
Similar to Why personal brands are as important as company brands (20)
Recently uploaded
Recently uploaded (20)
Why personal brands are as important as company brands
- 1. BLOG TWO-GUYS.CO.UK WHY PERSONAL BRANDS ARE AS IMPORTANT AS COMPANY BRANDS.
- 2. BLOG TWO-GUYS.CO.UK Your brand goes much further than whether your logo looks great or if your communications look the same.
- 3. BLOG TWO-GUYS.CO.UK It has to be consistent across all your channels, online and offline, through your dedicated company channels & employees. Which is why having great personal branding is as important as company branding.
- 4. BLOG TWO-GUYS.CO.UK If your employee has a great personal brand with considered posts, powerful messages and a large following, your company can reap the benefits of this extended reach. 50 8 1500 messages following followers great brand powerful messages
- 5. BLOG TWO-GUYS.CO.UK IT HELPS TO TRUST IN YOUR COMPANY
- 6. BLOG TWO-GUYS.CO.UK 32% of online consumers would trust the opinion of a stranger online over a branded advertisement.
- 7. BLOG TWO-GUYS.CO.UK And this is true, how often do you read reviews, watch videos or ask friends about a product before you purchase it?
- 8. BLOG TWO-GUYS.CO.UK Brand messages reach 561% further when shared on an employees social media account vs the same message on a brand account.
- 9. BLOG TWO-GUYS.CO.UK A brand message posted on an employees account is re-shared 24x more frequently than the same message on a brand account.
- 10. BLOG TWO-GUYS.CO.UK IT HELPS SALES
- 11. BLOG TWO-GUYS.CO.UK Because of the trust we put in the opinions of others, sales teams can use this to their advantage. Sales reps using social media as part of their sales techniques outsell 78% of their peers!
- 12. BLOG TWO-GUYS.CO.UK 84% of B2B decision makers begin their buying process with a referral
- 14. BLOG TWO-GUYS.CO.UK Content created by the marketing team can help your social advocates by giving them quality content to share across their channels. The content reaches a larger and higher engagement.
- 15. BLOG TWO-GUYS.CO.UK 98% of employees use at least one social media site for personal use, of which 50% are already posting about their company.
- 18. BLOG TWO-GUYS.CO.UK We all want to hire those stand- out employees, and with personal social media accounts having the opportunity to create interest it is a good idea to look out for someone with an already impressive digital presence.
- 19. BLOG TWO-GUYS.CO.UK Employees of socially engaged companies are... 20% more likely to stay at their company 27% more likely to feel optimistic about their company’s future 40% more likely to believe their company is more competitive
- 20. BLOG TWO-GUYS.CO.UK If you want some help getting a brand advocacy programme running, get in touch with us now.