McDonalds -Tuhin Ghosh - Tcs,Mumbai

1. I’m Lovin’ It

2. What is McDonald’s?

3. $25 billion 1.5 million employees 36,900 outlets

4. Brand Equity Brand elements Advertising & Promotions Marketing Strategy Consumer Experience Brand Extensions

5. Brand Elements

6. Advertisements Promotions

7. Ronald McDonald Grimace Hamburgler Mayor McCheese

8. Plan To Win 5 P’s People, Product, Promotion, Price, Place

9. Consumer Experience Hot high Quality Food Speed Of Service Infrastructure

10. Party Halls Events

11. Offerings

12. Brand Extensions Mc Cafe McDelivery Breakfast Dessert Kiosk

13. McCafe Cappuccino Latte Mocha Espresso

14. Mc Delivery

15. Dessert Kiosks Specialised dessert take aways

16. Breakfast

17. What are Mc Donald’s core brand values? Have these changed over the years?

18. How has Mc Donald’s grown its brand equity over the years?

19. What risks will McDonald face in the future?

20. Summary

21. Disclaimer Created by Tuhin Ghosh, Tata Consultancy Services Ltd. , during a marketing internship under Prof. Sameer Mathur, IIM Lucknow.

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